In the second half of 2014, Baidu's search for "Great Earthquake" came
Source: Shangpin China |
Type: website encyclopedia |
Time: June 5, 2014
Since June, it is gratifying that the white paper on the quality of Baidu's web search will be released soon. Sadly, Baidu will give lower rights to some low-quality sites, which will be a gratifying and sad thing for webmasters, whether they are enterprises, individuals or third-party providers. This year is different from previous years. Since Baidu released the white paper on web search quality in mid May, although it is only the outline of the white paper, it is conceivable that Baidu will implement and severely crack down on the content of the white paper in the second half of this year. Perhaps, this will be the most serious punishment of Baidu search engine for low-quality sites; Perhaps, this is also a huge earthquake in history; Maybe it will surpass the 6.28 large-scale K station event in 2012.
In retrospect, in 2011, 2012 and 2013, various Website production The site punishment event is caused by content, external chain, advertisement, user experience and site group. In either case, Baidu will punish your site as long as there is cheating on your site. Then, for Baidu's search engine, what Baidu wants is that users can find helpful and high-quality information on the search engine, so Baidu will never let low quality information show on the search engine, let alone let users click on the search engine page many times but still can't find their own content information. Although Baidu has a strong tolerance, Baidu's anti spam team has repeatedly pitied low-quality sites, but Baidu will definitely punish low-quality sites one day of the year, and it will be a website punishment that makes the webmaster cry.
For the second half of this year, Baidu's upheaval has been a very sure thing, and this time may be more serious than in previous years, Shangpin China Think that Baidu's great turbulence will be a "big earthquake", and the "earthquake" will affect the large and small sites. In addition, throughout the history of Baidu K station, we can find that K station in recent years is very scary, and even some webmasters still hate Baidu and scold Baidu. Of course, no matter what, Baidu is also a matter of course to punish sites with low quality, and cannot harm users because of these low quality site content. Therefore, Shangpin China has specially given three examples to set off the great turbulence of Baidu in the second half of this year. Now let's review the history of K Station in the past, and also let the webmaster better "treat" his website, so that his website can bring the best to users.
The turbulence of Baidu in 2011
In February 2011, Baidu adjusted some of its own algorithms. The range of websites punished by this adjustment is moderate, as follows:
1. The websites in some improper industries are slow to update and rank lower, and it is difficult to rank higher through optimization. 2. This adjustment has limited the keyword ranking optimized by new websites. As a result, the optimized keyword ranking of new websites fluctuates greatly, and the stability is not very good. It often occurs that there is a ranking today and no ranking tomorrow. 3. There are too many one-way links to export, and the link to the site without weight will be reduced to prevent the link trading site from cheating. The old site will have less impact if it exports moderately. 4. Too many two-way links, plus links to websites with poor quality, will be reduced. 5. There is no original content on the website, and the weight of the site where the articles are all reprinted is slowly increased. 6. The authority of a site with a large number of JS or iframes should be lowered appropriately. In general, Baidu reduced the power of each website in 2011 in terms of website inclusion, keyword ranking, external chain weight, internal factors of the website, etc. Of course, in 2011, many webmasters may not pay so much attention to SEO, resulting in not many people to do SEO, so when Baidu algorithm came into effect, many sites were trapped. But the scope is not very large, because Baidu algorithm is not very perfect.
Baidu's turbulence in 2012
On June 28, 2012, after Baidu's massive update, a large number of K stations occurred, namely the legendary 6.28K station. If any webmaster has experienced 6.28, he or she should know that on this day, the website traffic plummeted, the ranking of each keyword dropped or disappeared, Baidu snapshots were largely deleted, home page snapshots disappeared, or even the entire site was deleted, especially for medical websites. Maybe 6.28 every year is the "death anniversary" of medical and other types of websites. In addition, on August 25, Baidu large-scale K station happened again.
Shangpin China takes all webmasters to review the 6.28K station event in 2012 (by time):
In late March, Baidu algorithm was updated, stating that it would crack down on Internet garbage, and at the same time, it would increase the weight of some sites to take care of the regular websites that are not updated frequently, such as enterprise websites and school websites. The number of websites affected by this adjustment in March was very large, and many websites disappeared overnight like the 6.28 incident. In addition, the adjustment in March focused on reducing the weight of low-quality external links, such as the external links of forums and classified information networks.
In the middle of May, Baidu webmaster platform released a series of announcements on combating Internet garbage from May, and opened Baidu's official forum at the same time. At this time, there are some signs of K stations, which should be some "pilot rectification websites", such as garbage video websites, cheating websites, collection websites, etc.
In the middle of June, 22, some website snapshots changed significantly, and the keywords of some websites have started to decline or disappear in an all-round way. A few website home page snapshots disappeared in the next few days, and some recovered in a few days.
In late June, 28, the disappearance of home page snapshots was widespread, and most of the affected websites were sharply reduced or deleted by the whole site, including a large number of 3-5 year old websites.
In the first ten days of August, after entering August, a large number of site home page snapshots were not updated, mostly in the medical and SEO industries.
In late August, on the 22nd, Baidu LEE released an update announcement, which will launch new punishment rules for random collection and hyperlink cheating.
In late August, on the 25th, many sites were punished, demoted, and ranked by Baidu. Among them, the collection sites Baidu wanted to attack had undergone tremendous changes in the search result pages of subtle keywords and some keywords, mainly focusing on medical and some brand words.
In general, Baidu K Station 2012 focuses on small games (mainly collection, and the regular sites are almost unaffected), medical (relying on excessive SEO), videos (false content), individuals (mainly collection), novels, Taobaoke and other sites. And in these K sites, almost no one is a regular site. It is conceivable that at present, there is too much rubbish on the Internet to bear, and Baidu in 2012 is also really unbearable. Although it will attract scolding, it will bring a fresh air to the Internet afterwards.
Baidu's turbulence in 2013
In 2013, Baidu updated its algorithm in February, May and July respectively, and many websites were among them, but few of them were plucked. In addition, after Baidu's algorithm strategy was updated in 2013, it was found that Baidu paid more attention to original content. Let's take a look at what happened in 2013:
In the middle of February, on the 19th, Baidu released the Lvluo algorithm 1.0. This algorithm update is to continue to attack the hyperlink algorithm in 2012. For example, hyperchain intermediaries, websites that sell links, and websites that buy links. And Baidu emphasizes again: on the one hand, the behavior of buying and selling links affects the user experience and interferes with the search engine algorithm; On the other hand, the speculative website builders benefit, the hyperchain intermediaries benefit, and the webmasters who really do a good job in the station diligently cannot get the due return in this harsh Internet hyperchain environment. Therefore, Baidu will further adjust this part of the site on the basis of clearing the external chain calculation for the purchase and sale of links.
In the middle of May, on the 17th, Baidu released the pomegranate algorithm. It is said that the pomegranate algorithm is the terminator of low-quality pages, and Baidu will make a series of adjustments for low-quality pages. And the first issue of Baidu takes effect on such pages: pages containing a large number of bad ads that hinder users' normal flow, especially garbage advertising pages that pop up a large number of low-quality pop-up ads and confuse the main content of the page. But this time, there is a warning that Baidu's pomegranate algorithm will be officially launched in a week. If the webmaster checks the ads on the website as soon as possible within this week, if there are these situations, it will not be K station after timely processing.
At the beginning of July, on the first day, Baidu released Baidu Lvluo Algorithm 2.0. This update is mainly aimed at the phenomenon that some websites publish promotional soft articles everywhere. Baidu will punish the target site and its own site appropriately. And this time, after the update of the Lvluo algorithm, more extensive and strict processing will be carried out, such as: increasing the efforts to filter the soft text outer chain, increasing the punishment of the target site, appropriately punishing the site that carries and publishes the soft text, reducing its evaluation in the search engine, and clearing the Baidu news source site out of the news source at the same time.
In general, in 2013, Baidu launched a serious attack against hyperlinks, low-quality pages and soft text links. Many websites with the above phenomena were almost shot, and the phenomenon of K stations is growing, especially the target websites that purchase links and soft text links.
Now, 2014
In the second half of 2014, Baidu released the outline of the White Paper on Web Search Quality in early May, and the official version will be released in June. The content of the white paper mainly focuses on three aspects: content quality, browsing experience and accessibility. According to Baidu insiders, once the white paper is implemented, Baidu's search engine will give more opportunities to show and better rank high-quality pages, while for lower quality pages, it will reduce the opportunities to show, or even not include them, and in serious cases, it will kill the whole site. Therefore, as the webmaster, you can also see that Baidu began to encourage and support originality in the second half of the year, so that high-quality original content can be better displayed in search engines and bring users what they need. On the contrary, your website has poor content quality, poor browsing experience and poor accessibility. If you do not correct it in time to do a good job, then in the second half of this year, it will be plucked by Baidu K, or even the whole site.
Speaking of this, it is a blessing as well as a curse for webmasters. The blessing is that Baidu will give better weight and ranking to high-quality sites, and the curse is that Baidu will punish low-quality sites. Moreover, the types of punishment sites also cover a wide range, such as talent, education, real estate, cars, tourism, medical care, local portals, novels, games, e-commerce, B2B, B2C and other websites. Especially e-commerce websites, because Shangpin China participated in the Hangzhou Baidu webmaster platform high-end salon in May, Baidu teacher Wang Tao shared the content of the upcoming White Paper on Web Search Quality. Wang Tao attached great importance to the update of Baidu's strategy when sharing, especially mentioned e-commerce websites many times in the salon. Therefore, it can be seen that Baidu attaches great importance to the quality of e-commerce websites. Here we also suggest that the majority of e-commerce webmasters do a good job in improving the quality of e-commerce websites.
How can your website avoid this great turbulence of Baidu?
In fact, some webmasters have begun to pay attention to the turbulence of Baidu's search engine in the second half of the year, and also began to think about the safety of their own websites. The webmasters who may not have been aware of the turbulence of Baidu in the second half of the year will now start to think about how their websites can avoid this great turbulence, because no one wants to let their websites have another 6.28 K station incident.
So far, Baidu will have a "big earthquake" in the second half of the year. Shangpin China suggests that you should carefully check your website according to the above suggestions, and try not to let your website suffer from poor content quality, poor browsing experience, poor accessibility and other problems. If there is no improvement, your website may be involved in this "earthquake" in the second half of the year.
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