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Search engine policy implementation steps

Source: Shangpin China | Type: website encyclopedia | Date: September 1, 2012
Beijing Website Design Company Shangpin China: The implementation process of the search engine strategy can be divided into four steps, namely: log the enterprise website into the search engine, strive for the top search ranking, attract users to log on to the enterprise website, and urge users to take expected actions.

The first step is to log in the enterprise website to the major mainstream search engines, so that the enterprise website information can be included in the search engines. The search engine login methods include free login and paid login.

The second step is to use as much as possible on the basis of being included in the search engine Seo website optimization Strive for the top ranking, because users generally only browse a small amount of content in the top of the search results. If corporate websites rank low in the search results, it is difficult to get users to browse and focus, and the main goal of search engine optimization strategy will be lost. Therefore, enterprise websites need to study the principles of search engine search ranking, optimize the page structure and content accordingly, and strive for the top ranking of search results as far as possible.

The third step is to increase the number of website visits by increasing the click rate of search results. From the actual situation of the search engine, it is not enough to be included by the search engine and ranked high in the search results. This does not necessarily increase the click rate of users, nor can it guarantee that visitors will become customers. To achieve the goal of increasing the number of visitors through search engine strategies, we need to optimize the design of the website as a whole, and make full use of valuable search engine strategy professional services such as keyword advertising.

The fourth step is to transform the increase of the number of visits into the improvement of the final economic benefits of the enterprise. This is the further improvement of the previous three steps, and it is the concentrated reflection of the effects achieved by various search engine methods, but it is not the direct effect of search engine strategies. The direct effect during the period from search engine strategy to generating enterprise economic benefits is the increase of website visits. The benefits of websites are formed by the transformation of visits, and the transformation from visits to benefits is determined by the joint action of various factors such as website functions, services, products, etc. Therefore, the fourth step is the final strategic step in the search engine strategy, which is not discussed in this chapter. The other three steps are characterized by operability and controllability, which are the main contents and direct effects of search engine strategies, and are the focus of this chapter.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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