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Search Engine Policy Task

Source: Shangpin China | Type: website encyclopedia | Date: August 31, 2012
According to the above concepts and characteristics of search engine strategies, the specific tasks of search engine strategies can be summarized as follows:

(1) Building web page information source suitable for search engine retrieval

It is the basis of search engine strategy that web page information source is included by search engine, and various information in enterprise website is the basis of search engine retrieval. Since users need to open the web page to get more information after searching by the search engine, the construction of web page information source should not only stand in the perspective of search engine friendliness, but also include user friendliness, which is also an enterprise Beijing website construction The emphasis in the strategy. Enterprise website optimization is not only for search engine optimization, but also for users, search engines and website management and maintenance. Therefore, in order to improve the implementation effect of the search engine strategy, we need to start from the search engine optimization design of each page of the enterprise website.

(2) Create opportunities for websites to be included in search engines

The completion of enterprise website construction and release to the Internet does not mean that the purpose of search engine strategy can be achieved naturally. No matter how excellent the website design is, if it cannot be included by the search engine, users will not be able to find the information in these websites through the search engine, and of course, the purpose of online marketing information transmission cannot be achieved. Therefore, it is one of the basic tasks of online marketing and the basic steps of search engine strategy to make as many pages as possible in enterprise websites included by search engines.

It is not enough for enterprise websites to be included by search engines. It is also necessary to ensure that enterprise information appears at the top of the search results, which is the expected result of search engine optimization. Because search engines usually contain a lot of information, when users enter a keyword for retrieval, a large number of results will be returned. If the enterprise information appears in a backward position, the chances of being discovered by users will be greatly reduced, and the effect of search engine strategies cannot be guaranteed.

(4) Get users' attention with limited information in search results

Through the observation of search engine search results, it can be found that not all search results contain rich information, and users usually cannot click to browse all the information in the search results, but need to judge the search results, filter some of the most relevant information that can attract users' attention, Enter the corresponding page to get more complete information. To do this, we need to conduct targeted research on the way each search engine collects information.

(5) Provide convenience for users to obtain website information

Users enter the enterprise website by clicking the search results, which is the direct manifestation of the effect of the search engine strategy. The further behavior of users determines whether the search engine strategy can ultimately bring benefits to the enterprise. The user may open the enterprise website to understand the detailed introduction of a product or become a registered user, but whether it will eventually become a buyer depends on more factors, such as whether the quality, style, price, etc. of the product itself are competitive. At this stage, search engine strategy will be closely related to website information release, customer service, website traffic statistics and analysis, online sales and other online marketing work.

While providing convenience for users to obtain information, they should establish close relationships with users to make them potential customers or directly purchase products.
This article was published in UEO Marketing website construction Company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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