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In depth analysis of landing page design skills

Source: Shangpin China | Type: website encyclopedia | Date: June 29, 2012
Users' attention is often changeable, so the design of the landing page needs to be tested from time to time. Every era has its own characteristics. Test new content from time to time according to users' psychology, and switch between innovation and iteration cycle to maximize efficiency. The golden rule of landing page test "Use A/B test to find the winner, multi variable test (MVT test specific page elements, such as images, parts, copies.

We shared the design skills of landing website with high conversion rate Website Design Tips. In this article, I will continue to share with you the practice of landing page design.

Simply set the main landing page that is highly attractive and commercial. The six design skills of creating creative passion for the page, multi-step form, subdividing the website audience, and getting video connection with tourists on the spot are the four supplementary points that must be achieved in landing website design with high conversion rate.

1 Landing page ≠ your brand's website

Why do users click on your ads? Looking for the landing page is to find your goal. One of the most common problems in optimization design is that the landing page is a brand website. Under the guidance of the landing page, help him achieve this goal. The landing page of the website should not be directly extended for the sake of the brand, but should take care of the product needs.

2 The landing page must be a specific advertising series

Will users still click? If you have such consideration, don't users hate advertising the most? How to land is a very obvious advertisement. At least you have a certain understanding of users' consumption psychology. Yes, users are very tired of advertising, but do you think they will hate advertising if it is just what you need? Targeted landing pages can enhance your focus. The targeted landing page will reduce the bounce rate, and the conversion will increase, because your target page will bring more surprises to users.

3 Implementation of grading scale

It not only increases the pertinence of the page, but also sets up a page with very detailed scale. It can also improve the conversion rate. What can I say? Taking myself as an example, when purchasing a product, I will set it according to a certain process, and then decide what to buy first, at what price, and then how to buy it. "So I set some levels and scales in the page according to the user's purchasing psychology, so that users can search for the products they want more purposefully, In this way, the user search is highly targeted, which can effectively improve the conversion rate.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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