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The simpler you think about SEO, the more entangled it will be

Source: Shangpin China | Type: website encyclopedia | Date: June 29, 2012
It's all Xiaoshuai's own thoughts, and he has said so much. After all, I have only been working for two years, and I am sure I will not have enough depth of understanding. However, I still hope that my ideas can help us to get rid of the fog in front of us, and lead a better life and work.

He is no longer the holder of arrogant pursuit for the future. Two years have passed in a twinkling of an eye, making himself no longer a green student. Now I am pragmatic, empty, happy and contented. Speaking of my current career - website optimization, I found it by accident, but now I can do it well. I have not only accumulated certain network resources, but also have several profitable websites. It may be that a man of liberal arts who makes a living by relying on the Internet is unbelievable to ordinary people. Many colleagues around me think that my website optimization has their own unique opinions, and they ask me how to do a good job in website optimization, so as to stabilize the website ranking at a certain level. I'm here today to tell you the truth about SEO Xiaoshuai is also an ordinary person. He has neither special channels nor assistance from gods and men. He has earned it by his own hard work. But if you want to say that he has no feelings, it is impossible. Now I will tell you my opinion on SEO.

Also not in the flow, SEO is not in the rankings. In brand building

Because now Website production The number is growing rapidly, and many colleagues around are not optimistic about our industry. However, in this era of universal SEO, more and more webmasters understand the knowledge of website optimization, and these self-taught people will inevitably have a certain impact on my profits. Of course, more importantly, many cases now indicate that ranking is not equal to profits. Many cases have been done before, and although the relevant keywords are on the home page, webmasters themselves cannot bring profits, Many peers have asked me about this problem, and Xiao Shuai's opinion is that the future development of the website should rely less on website optimization. Why do you say that? Because a good ranking does not mean a good profit. If a website wants to develop, as long as the ranking is not enough, it needs to rely on its own website to actually carry out certain marketing, such as soft articles, beautiful women, and word of mouth marketing. The purpose of optimization is not ranking, but brand building, The reason why more and more webmasters can't earn money by relying on rankings and traffic is that they can't impress consumers with their own brands, but use this or that kind of cleverness to trick tourists here. Is this traffic meaningful? Xiaoshuai also works as a website. He knows that the website has no rankings and others are useless. But I want to say that the website only has rankings. Can you develop without brands? So Xiaoshuai's opinion is to focus on website optimization in the shortest time and spend the most time on marketing.

The webmaster should dig new profit points of the website from time to time on the basis of good SEO ranking.

Only relying on website optimization can certainly not make the website gain long-term profitability. The author said before that the current market environment. Unless you do the hot keywords, but how many people can do such keywords? Therefore, the countermeasure for this situation is to use SEO to make it play the largest role in promoting, and the excavation of profit points is a good thing that SEO brings to me. Through the details of website optimization, the webmaster can clearly predict the potential profit points. For example, some time ago I optimized my home page collocation. At first, I just wanted to delete some pictures with large format and put some products that users might care about. But later, when I thought about it, I had been pursuing the user experience, but did I consider the experience of partners? Since I want to improve the user experience, so that users can find their own products in the shortest time, why use this to let more relevant businesses place advertisements on the home page to gain more profits? The method is also very simple. Just change the corresponding section of the website to the advertising space for investment promotion. In addition to this, you can also combine your own products with the related products of other websites to create a "three piece set" for appropriate price reduction. On the one hand, you can reduce your product range, On the other hand, it can also enhance its business scope.

SEO has no "experience". Everyone should understand.

Baidu updated the front time, and we all know Du Niang's moodiness. I believe there will be many webmasters who can't sleep, so everyone will ask about the reason why their website has been downgraded. It is not that the update is not timely, or the server is not powerful, in short, 100000 reasons. In fact, the author is also very confused about Du Niang's statement, but the author is not panic, because Baidu often updates its ultimate goal to remove low-quality websites. If your website is very formal and other hardware conditions are great, then how Baidu updates will not make your website suffer, but why everyone is frightened every time you update it? In fact, you know that the website will use some shortcuts, which are actually so-called empirical statements. Xiao Shuai doesn't believe in these shortcuts. He only knows that the website will come formally, the content should be original, and the external chain should pay attention to relevance, instead of blindly pursuing interests to amplify their own optimization methods, The hidden trouble of optimization brought by that is immeasurable. So in the world of website optimization, there is no shortcut and experience, but only effort and effort.

The purification of the SEO industry also requires everyone's efforts in addition to optimization efforts.

Website optimization, SEO what? you 're right. Anything else? In Xiaoshuai's opinion, SEO also represents sharing. One important reason why insiders are not optimistic about the development of their own industry is that the industry is too chaotic. In the end, it may not be as effective as others to use some conventional means. So many website optimization specialists start to panic and wonder what they should do in the future? In fact, the occurrence of this situation has something to do with myself, because the reason why others use black hat and other cheating means to optimize the website is that they are forced. If these webmasters master even a little optimization skills, they will not do so. After all, cheating will be punished too much by K station, and there is no way out. And me? When these naive webmasters in the eyes of novices finish website optimization, can they rest easy? Obviously not. If you have time, you must communicate with novices more and use your own experience to teach them to focus on the website. But then again, when you share, you are saving yourself, because sharing can purify the competitive environment of the SEO industry. If you fall into a vicious circle, it will eventually lead to the risk of website development.

It is a comprehensive evaluation of people, technology and body SEO is not a simple game with the Internet.

They simply think that as long as their skills are strong enough, many website optimization practitioners like me. If you can please the Internet, then the website must do well. Yes, many people have proved this with their own strength. But a recent experience has made me understand that SEO is not so simple. In addition to basic optimization work, the website must need comprehensive "help" from other aspects to win. Two days ago, our company held an industry exchange meeting, During the conversation, I found that although a webmaster friend did not have any top technology, the website now earns more than 6000 yuan a day than my website earns in a month. Compared with his professional knowledge, I certainly outperformed him, but the final profit is quite different. During the conversation, I found that in addition to basic website optimization, he used more contacts to promote his website. For example, when he promoted his products, he would first base himself on the local forum. Because he had a good relationship with the forum webmaster, his soft articles could pass. For example, he wanted to exchange a website friend chain with high relevance and ideal weight, It's basically a phone call. It's so simple. What's more important is to know that no healthy body in any job is useless. So every day, except for the necessary work, I will go to fitness or exercise. If I am really busy, I will not take orders. I would rather make less money than wear down my body. In fact, I envy his simple, efficient and happy way of working, which makes me understand that SEO needs more contacts and bodies than technology.
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