What are the tips for using nofollow tags in high-end website construction content?

　　 1、 Introduction to nofollow tag

Nofollow is the first new tag created by Google to minimize the impact of spam links on search engines.

Meaning of nofollow tag: tell search engines the friendliness and importance of links. When the search engine grabs tags, try to grab as few as possible and stop transmitting weights.

　　 2、 Nofollow label position

1. Login and registration of person in charge

For an industry website, the login registration page, even the password retrieval page, is essential. Many new stations in these places do not join nofollow. This part is at the head. The spider enters the page and grabs the nearest place. Many new websites will publish some content pages, but will contain many such pages.

2. Company's advertising description, about us and contact information

At the beginning of building a website, if you can't pay attention to invalid SEO ranking pages, you will lose them. Because spiders will crawl this type of page, they will crawl less other pages. After all, the capture frequency of new stations is very limited.

For enterprises, these pages are basically those that will be viewed when they are introduced, and tend to be closed. The page that can improve the conversion rate is the content page.

3. External link of blog message

As we all know, blogs contain message boards. Many promoters like to find well-known blogs with high sovereignty and attach their own website links. A large number of such links, without nofollow, will greatly lose the spider. Fortunately, now mature blog cms will automatically add nofollow with related functions, but there are still many old versions that have not been updated. This place deserves our attention.

4. The tag aggregation page is wonderful

Speaking of this tag, many old webmasters often put this tag on their home page nofollow and keep it on other pages when building new websites. Why? Reasonably control the crawling of web spiders. For example, a new website may focus on guiding spiders to a list page, or articles under a category, but it wants to display the content aggregated by tags. However, if this tab wants to be crawled, it will be saved on other pages instead of the entire website nofollow.

5. Relevant recommendations of the content page

Many sites will recommend many irrelevant content on the content page, mainly to increase user stickiness, especially as a traffic station in the advertising alliance. You often see attractive pictures on the bottom line of the content page. Download a nofollow browser detection plug-in, and it is all nofollow at a glance.

　　 3、 Nofollow label box

(1) Write "nofollow" on the meta tag of the web page to tell search engines not to crawl all external and internal links on the web page.

(2) Put "nofollow" in hyperlinks to tell search engines not to grab a specific link.

When to use the nofollow tag? For example, some pages in the website cannot provide any value to the website, such as the link to contact us, about us, privacy protection, company profile, website background, etc. It can be filtered out. In this way, the weight of the home page will not be transferred to them.

The nofollow tag needs to be used according to our actual situation. Because many new webmasters do not know the usage and importance of nofollow tags, it is also very likely that the entire website will lose its permissions or the number of spider crawls will decrease. So in these cases, we need to selectively use the nofollow tag according to the situation.