How can enterprise website construction win users' favor?

In fact, the design and structural layout of the website's home page is not only a matter of designers, but also a matter of optimizing personnel. If the homepage of a website only pays attention to beauty and does not pay attention to SEO, it is not conducive to the ranking of the website, and the website is also difficult to make profits. So we will discuss the structural layout and design skills of a website's home page in combination with user experience and SEO optimization.

　　 First, template design. No matter from the user experience or the user's first impression, the template design cannot follow the crowd, or copy the online ready-made templates, otherwise it will cause aesthetic fatigue to users. For search engines, websites with the same structure and even the same code can easily be judged as spam websites by Baidu Spider, and it will be more difficult for websites to improve their rankings. Therefore, in principle, personalized templates should be used in the design of the website home page to highlight brand elements. The website home page should be high-end, simple and grand, so as to attract customers and search spiders.

　　 Second, the visual design of web pages. The first impression is naturally inseparable from visual design. Here is a design error, which is particularly obvious on the home page of many enterprise websites. For example, many enterprise websites use FLASH animation for design, or use a lot of animation, pictures and other materials. Although this can make the website look more beautiful, it seriously affects the optimization of the website. Therefore, the visual design we advocate is to use advanced design technologies, such as CSS style sheets, and GIF or image text combination for beautification, which can not only maintain the beauty of the website page, but also help the collection of website content and improve the optimization effect of the website.

　　 Third, rational distribution is extremely important. The core of reasonable layout is to fully meet user needs, which mainly refers to user satisfaction with commodity information, value and experience. Because of this, website designers should take full account of user satisfaction when laying out websites, so that users can feel the charm of differentiated services and layout details. For example, on the home page, we can highlight the key points of the enterprise, such as products, enterprise status, and related usage plans and techniques, and then let users find these contents in the fastest time. Therefore, we can not only see these contents from the columns page on the home page, but also let users see them in the recommendation section, and these contents are often updated in time, so we can play a dual optimization role in user experience and search engine optimization.

　　 Fourth, handle some fixed text content in detail. Some essential content of the website, such as navigation, underlying information, business contacts, etc., need to be differentiated in design, so that these content can be combined with business characteristics, so that users can feel different. For example, in terms of typesetting format, we can choose fonts with higher definition, better compatibility, and normal display in different browsers. At the same time, the text color has a certain contrast, which can enable users to better distinguish. These details will help.

In a word, website layout is not only art work, but also technical work, and even applied to psychology. So if you want to improve your first impression, you should carry out visual design and SEO optimization. Only in this way can the attraction be turned into gold attraction, and the website can obtain more profits.