Enterprise website construction - what is the product?

      What is the product exactly?

A product can be described as something that solves a problem in one sentence. There are three keywords in this sentence, namely, a certain, a problem, and something. These three words are what product managers should think about every day. What's special about today's advantages and product positioning; The problem corresponds to the target users and demand scenarios of the product, that is, who you want to solve and what problems you encounter under what circumstances; Something corresponds to the product concept, that is, your solution.

Everyone will encounter major problems in life. We use four sentences to describe a product

First sentence: Who is the target user?

Second sentence: What are the demand scenarios of these target users?

The third part: the product concept itself corresponds to something that solves a problem

The fourth round: competitive advantage, which corresponds to the words "a certain“

We use a formula to summarize the above four sentences

Product concept=target user+demand scenario+competitive advantage

We apply these four sentences to life to illustrate.

First sentence: Who are your target users.

Users can refer to all the people who may have a relationship with the product. Therefore, potential users of any product are diverse, and they have different priorities. The needs of different users may be different. You should first think about which is more important. In many cases, there is no right or wrong. Instead, it is a person's three perspectives.

Second sentence: To put it simply, what is the most important pain point for him to solve.

When faced with choice after graduation, some people continue to earn money to subsidize their parents, brothers and sisters, and some people think that it is most important to get the hukou in big cities

Third sentence: It is to answer what the product itself is.

That is, I want to do one thing. With the thinking of the first two questions, you can list all the things you can think of and do, and pay attention to the pain points and relevance of things, so you can know how to do next.

Fourth sentence: The question is your competitive advantage.

It refers to what is special when you do it compared with others. It is easier to do it if you have advantages. You can list your strengths and weaknesses as a reference for your choice, which often depends on your accumulation over the past many years.

For the products you are responsible for, you must cultivate the habit of thinking about products from top to bottom. Although our understanding of each link may be incomplete or even incorrect. But Mr. Zhang Xiaolong said, "What I said is wrong.". Isn't life progressing step by step in the wrong way.

This article comes from Shangpin China: Enterprise website construction