Facing different types of Website production As an editor, I often feel that there is no content to edit and expand in the website. After collecting and processing, the search engine does not pay for it, which has puzzled a lot of editors in the website. Today, the author shares the secret of the expansion of articles on the website - thinking strategy, so that the editing on the website is no longer a problem.
Conventional thinking
When editing websites, many friends who edit websites on the site usually collect and modify them a little, and then publish them on the website, or organize and publish them after several articles are combined. Or aim at a large portal station, collect the number of the edited site, make some modifications, and then update it to the website. This is the current general editing thinking strategy used by small and medium-sized enterprise stations and personal sites, while large portal sites usually have their own editing strategy.
Positive thinking
The author gives examples to help people understand. The author uses the keyword "spiral steel pipe" to explain how to use positive thinking to edit content in the station. The author expands the content of the website according to "manufacturers, production materials, production technology, production equipment, sales, price, purchase, user, market, attention, use, after-sales, and development extensibility". These contents are usually original, and are not found in many websites of related industries on the Internet, However, these contents are often not available on the Internet. These contents must be familiar with spiral steel pipes or spiral steel pipe manufacturers, so that sellers, agents, and raw material providers can fully expand these information through the form of articles. It is easy to improve the quality of website content through keyword layout and a little link ring, These contents are often preferred by search engines.
Reverse thinking
Many editors often ignore the existence of these factors, such as "defects, no after-sales, no quality assurance, no integrity assurance, harmful to human body, harm to use, containing hazardous substances, and not conforming to national standards". For example, "spiral steel pipe" certainly includes the above factors, As an editor in the station, you must stand in the positive thinking and reverse thinking to layout and rationalize the articles in the station. But the prerequisite must be to be familiar with a certain industry or a certain product, otherwise it is difficult to find these related information on the network.
User thinking
Often, the existence of the website is mainly to enable customers to find the information they want, and the search engine is to serve users. Since the website exists for users, all the website content that the webmaster needs to do must be reasonably arranged from the user's standpoint.
From China Internet Network Information Center (CNNIC)
◇ By the end of December 2011, the number of Internet users in China had exceeded 500 million, reaching 513 million, and 55.8 million new Internet users were added throughout the year. The Internet penetration rate increased by 4 percentage points over the end of last year, reaching 38.3%.
◇ The number of mobile Internet users in China reached 356 million, accounting for 69.3% of the total Internet users, an increase of 52.85 million over the end of last year.
◇ The number of broadband Internet users accessing home computers is 392 million, accounting for 98.9% of Internet users accessing home computers.
◇ The number of rural Internet users was 136 million, an increase of 11.13 million over 2010, accounting for 26.5% of the total Internet users.
◇ The proportion of Internet users aged 30-39 has increased significantly, up 2.3 percentage points from the end of 2010 to 25.7%.
◇ The proportion of netizens with junior high school education continued to grow, from 32.8% to 35.7%.
◇ The proportion of Internet users using desktop computers to access the Internet is 73.4%, 5 percentage points lower than that at the end of 2010; Mobile phones rose to 69.3%, and their utilization rate is approaching that of traditional desktop computers.
◇ In 2011, the average weekly online time of netizens was 18.7 hours, an increase of 0.4 hours compared with the same period in 2010.
◇ By the end of December 2011, the total number of domain names in China was 7.75 million, including The total number of CN domain names is 3.53 million. The total number of websites in China is 2.3 million.
According to the data given by the China Internet Information Center, whether the editors on the website can check the number according to the characteristics of Chinese Internet users, and edit a guessing content according to the needs of different types of Internet users for a certain industry or brand and product, and check the results after a month of testing, Is it better to start according to the user's needs and hobbies than to collect and process a lot of data slightly.
Business thinking
Editing articles on the website can also start from the perspective of business thinking. Often, many businesses are eager to develop a series of questions and magazines to quickly promote their own brands. Or go to the user's policy, marketing policy, service policy, investment promotion policy, operation policy, talent strategy, management policy and other terms to explain the information in the article. Remember that these are business secrets of the enterprise or team. Usually, they are not allowed to be disclosed. You can make a conceptual general explanation without being so clear, The website that can be updated after writing can also be sent to the corresponding industry information platform with the original address. In this way, we can meet the effect of editing and broadcasting articles on the site.
Third party thinking
Editors can also edit articles in the website from the perspective of third-party thinking. The third-party usually refers to "third-party services, third-party logistics, third-party certification, third-party procurement, third-party testing, third-party financing, third-party recommendation, etc." These can be used to expand the content of the site and edit third-party thinking expansion around related brands or products or website keywords.
Marketing thinking
Editors in the website can write articles based on the marketing perspective. They can focus on "quantity goals, such as sales volume, profit, market share, etc.; quality goals". If you want to improve the enterprise brand, you can focus on "popularity, customer acquisition, etc.; other goals, such as market development, development and sales of new products, promotion of existing products, etc." The corresponding content can be explained by text message. These articles are often technical articles in the industry. It is easy to rank articles by publishing them on the website and optimizing the articles and pages, plus an appropriate external chain portal.
Conclusion: As an editor in the website, you must have a very deep understanding of your own industry or brand and products. If you do not understand your own brand, product and cultural information, it is difficult to do well in the above mentioned thinking strategy of expanding the website articles. Both professional soft wen writers and professional editors must understand what the core content of the content to be edited is, so as to facilitate the expansion of articles on the site.
