In website development, customer needs are always core oriented, but sometimes there is a lack of confidentiality. When developing a website, some things may be ignored, and these ignored things, even some details, may be the things that customers care most about, and ultimately affect the success of the website. Enterprise website construction This has been repeatedly confirmed by our experience.
What customers care most about when doing websites, I think, basically it is nothing more than the following aspects, one by one analysis.
1、 Planning and layout of website home page
The customer gave the money to the website company. Can the website production company produce decent works, and can the designed webpage be as fashionable, beautiful and tasteful as imagined? Especially as the homepage of enterprise website portal, the traditional preconceived impression is enough to determine the success or failure of website development. Some website companies only focus on complex and diverse interface design and layout matching for enterprise website design, such as how to match the main color of website interface with the main color of customer companies, etc., and only stay in the literal analysis of customer needs. The functional structure of the website columns, the production of banner ads on the home page and other issues that really highlight the deep needs of the company's corporate culture characteristics are lacking in assurance, or are just skimming the water, or are simply ignored, and basically do not go deep into the customer's brand and the customer's industry. This truly reflects the ideological content of the website, reflects the level of effort of the website building company, and is the most concerned and valued by customers.
2、 When will the website get Baidu ranking?
After the website goes online, customers will ask this question. If the website is hosted by a website construction company, customers will pay more attention. However, many website companies often ignore this point, or are unwilling to give a positive answer, or are unwilling to spend more time patiently communicating with customers. In fact, it is not an overnight thing for websites to get rankings. It usually takes at least 2-3 months to get the website weight given by Baidu. However, in the face of the normal attention of customers, it is necessary for website companies to let customers know that website optimization is a step-by-step process. It is necessary to analyze the reasons for website ranking of peer companies and give reasonable suggestions for website optimization.
3、 About the background of website management
After the website is completed, how to do a good job of post maintenance management is also a major concern of customers. Many times, customers pay great attention to the management authority of the website background, and some website construction companies intentionally or unintentionally ignore this point during the acceptance stage. In fact, in many cases, we should openly and honestly tell customers the back-end address of the website and how to use it. It is better to provide targeted systematic training, such as how to update articles, how to add and delete website columns through back-end management, etc. Only in this way can customers' concerns be dispelled, and the trouble caused by customers' telephone consultation when they encounter problems in the later period can be alleviated.
4、 After sales service of website
What to do after the website is built, in addition to the daily maintenance of the background, it also involves the operation and maintenance of the website in the later stage. As far as the station building company is concerned, this is equivalent to after-sales service. To put it bluntly, it is actually the stability of the website in the later stage of website operation and maintenance, such as space expiration, website server downtime, and how to solve these problems once the website is hanged by a trojan horse. These problems are small cases for programmers, but they are often ignored in the process of website construction. They didn't promise these basic service contents to the customer, which added a lot of doubts and distrust to the customer. It really didn't pay off.
5、 Website Quote
This price is believed that almost all enterprises will pay close attention, treat cautiously, or even wait and see when they choose to develop websites. In the actual project follow-up, the sales staff of some website companies are always very cautious when discussing prices directly with customers, always trying to avoid or bypass this sensitive topic in various ways, fearing that the initial price increase will scare away customers. In fact, customers are willing to spend money when good things come out, and the price itself is no problem. Only the customer does not understand how the so-called quotation is determined, what the decision is, and whether it is worth the price. This is the job that the website company needs to fill.
6、 Handling of website details
Companies tend to fall into the egotism, and only care about how to improve the efficiency of website operation and maintenance in the later stage of the website, while customers do the opposite. They will struggle with every detail of the website interface for a long time, such as the links of pages in the website, the design of page navigation, the style of website font size, etc. As for these details, website construction companies are often unwilling to deal with them from the perspective of future operation and maintenance of the website.
For example, the home page will definitely have a negative impact on the speed of web links. However, the customer was unable to understand at the moment and could only handle it according to the customer's needs. However, as a website construction company that is highly responsible for customers, it can raise objections to customers' unreasonable requirements and try to maintain communication. The premise is to put forward our professional and constructive opinions and suggestions in a way acceptable to the customer within the scope of the contract.
In a word, there are thousands of problems easy to be ignored in the process of website development. How should we find out what customers care most from the perspective of a professional, and then pay attention to these things to win the trust of customers is the key. Instead of putting forward questions and questions to customers, they blindly evade and perfunctory on the pretext of their intentional or unintentional negligence, which will certainly be extremely detrimental to the reputation and image of the website company and the entire website industry in the future.
