With the rapid development of mobile Internet, traditional enterprises in the whole society are showing the trend of Internet, and the website industry is also developing rapidly. Due to the lack of unified industry standards and service specifications, the entire website industry has experienced a mixed situation. Some small companies quote at will, their web pages are shoddy, and their marketing relies on deception, which has brought distrust to customers. Generally, compared with price, service and company size, an ordinary project needs 3-4 website construction companies to compete. The website industry seems to be in an awkward situation of not having enough to eat and not dying of hunger.
Where is the transformation of the website industry? What kind of website should we do to better meet customers and win the top in the fierce competition? How can brand production companies achieve breakthroughs and small companies achieve rapid development? Perhaps those well-known Internet star companies can give us some inspiration.
Enlightenment 1: Alibaba, a virtual business empire
As one of the well-known "three mountains" of the Internet in China, Alibaba Group started with website navigation and more small and medium-sized websites to guide traffic, and built its own e-commerce platform by opening free stores, thus creating an unparalleled third-party payment system Alipay. Ali's strength has grown rapidly from gathering small forces to gathering some large enterprises to settle down, supporting millions of enterprises and hundreds of millions of users. It is precisely the precise positioning that makes today's Ali.
The same is true of website production. What kind of success you want, you have to position yourself. If you only focus on small and medium-sized enterprises, please do not complain about the triviality and trouble of these customers. We need to know that a big company that is really rich and powerful will not feel that it is obsessed with making template websites or customizing websites, nor will it haggle over trivial matters. If your goal is high-end website production, you should define a series of business options. In short, your positioning will determine your future success.
In addition, the crab theory successfully applied by Ali is also applicable to the website construction industry. The result of homogeneous competition is that there is only one most powerful and mainstream Internet player, who can only differentiate and niche other companies. Only Taobao Tmall. Based on the ecosystem of Taobao Tmall, consumers, brands, self-employed, software suppliers, agents, even models, logistics, banks, etc. Those closely related to the platform occupy their own positions in the entire ecosystem. Ali, an excellent example of making good use of resources and knowing how to build a win-win situation, is worthy of serious study by construction companies.
Enlightenment 2: "Free" 360
In the tangled relationship with Internet giants Tencent, Baidu and Xiaomi, especially 360, which has experienced the 3B war, seems to have been controversial. The starting point of all 360's strategies comes from 360's security, which quickly subverts the security market and wins a large number of users for free, which is the most primitive foundation of its business empire. Then, by bundling 360 security guards, we launched 360 security browser, which quickly gained a large market share in a short time. Through 360's secure website navigation and search sharing, 360 began to eat a lot of advertising stocks. 360 announced its entry into the search field, and the cost of acquiring users was almost zero. Many users are directly hijacked by 360 channel, which accounts for 10% of the market share. Once the advertising agency channel established by 360 is mature, its advertising revenue is promising.
It can be said that the chariot 360 has three wheels, the back is two wheels, which are products and channels, and the front is business model or advertising. Promote products, win users and obtain advertising revenue. The driving force of the chariot depends entirely on the two rear wheels. Safety is the engine of the whole chariot. As 360's strategy moves forward, the cost of acquiring users for 360 is almost zero, while advertising revenue is growing by an order of magnitude. With the help of "free" means, break other people's jobs before sharing money. There is no doubt that the business model different from the traditional cognition is very instructive to the current half dead website construction industry.
Enlightenment 3: Apple, the world's first smartphone
Why are apples so attractive? Why is Apple crazy about every new product? It can make Apple "fans" all over the world crazy about its products, and the media scramble to widely report it. It can also affect the stock market and the industry. Apple's market value exceeds Microsoft by more than 100 billion dollars, equivalent to more than one HP. This is Apple's humanized marketing, the charm of a top product.
In this era of brand success, it is far from enough to stand out from many excellent brands only by functional features. Apple's success tends to be customer-oriented, based on the understanding of human nature, grasping the details of people's desires and needs, and achieving the ultimate in human marketing all the way. In the face of Motorola, Nokia, Samsung, HTC and other well-known mobile phone brands in the traditional sense, Apple has always put technological innovation and consumer experience first, focused all products on a mobile phone with only black and white colors, and maintained long-term vitality, so that Apple has always been in a superior position to be imitated and never surpassed.
Technical achievements website development So it is. If you don't have the ability to compete with others for brand, popularity, strength and after-sales service, you may not lose. Successful enterprises are not necessarily the ones that do best in technology, but they are often the ones that best understand customer needs. The ultimate goal of website production is to meet the needs of customers. Only by being close to customers, observing what kind of products they like best from the perspective of customers, paying attention to user experience, and using customers' behaviors to market and innovate, can customers like their products at the first time. This is the essence of human marketing.
In short, every industry and every field may have leaders. It's better to broaden your horizon, open your heart, learn and absorb the essence extensively, and use it in the website production industry, so that you can have better development in the future.
