Is email one of the key points of high-end game website design?

　　 High end game website design Even email is the point. Any enterprise entering the digital world knows that email marketing is very important for developing brands and increasing sales. Although e-mail allows enterprises to enter the target market directly, most readers will only spend three seconds.

The key is to seize the small opportunity to attract the audience and make them want to click the call phrase button. Unfortunately, not many marketers realize this. They only focus on sending emails and completing the plan on time, and do not pay too much attention to visual design.

1. Clean layout

Using a chaotic layout may be the first step to losing an audience. First, poorly designed email can make it even more confusing. In addition, the messy layout may be too cumbersome to digest visually. In this case, the reader may just click the Back button instead of trying to understand your offer.

2. Supplementary copies

When it comes to email marketing, visual design should be a complement to copywriting. For example, if your copy is official, you should use the same strict design style. On the other hand, if the copy has a casual tone, the visual effect should convey the same feeling.

3. Applying color psychology

Color psychology tells us that various colors evoke specific meanings and feelings. For example, red may cause a sense of urgency and excitement. Therefore, it can be an excellent color for limited time discounts. On the other hand, green is usually associated with "start", thus encouraging readers to click on the summary button.

4. Personalized e-mail

Simply setting your email to reflect the reader's name may greatly affect their understanding of this letter. In fact, a study shows that including the recipient's name in an email can increase sales opportunities by as much as 31%.

5. Market segmentation

Different market segments have different preferences. With this in mind, you can use different email designs or copies to target different audiences, thereby improving the effectiveness of the advertising series.

6. Determine the priority of the subject line

Themes can create or destroy marketing emails. In other words, it should be part of your game plan. Imagine - if you don't seem to have another promotion, you won't open the email.

7. Application of basic design aesthetics

It is meaningful to understand the basic design aesthetic methods and propose good marketing emails. Yes, you want to break the rules and be different. But, first, breaking rules makes them creative, without knowing that there are differences between rules.