How to be alert to the sudden decline of keyword ranking in Shijiazhuang website production?

　　 Shijiazhuang website production It will lead to some neglect and negligence. When we ignore or neglect, all pervasive "flies" will stare at our website, which will make our website's keyword ranking drop suddenly. At this time, be alert to the sudden decline of keyword ranking. There is no warning of sudden decline in keyword ranking. Sometimes website managers think it is Baidu's update that leads to a sudden drop in website ranking. It is normal for websites to rank with full marks. After Baidu recovers, its ranking will rise immediately. But is that really the case?

Use an example to explain in detail:

Two days ago, the keyword ranking of a website in my hand suddenly dropped. Although the decline rate is less than 100, the number of nouns dropped by each keyword is about 40-50. I didn't care too much, because I had encountered such a situation before. Because I am engaged in website construction and website optimization, when I use the webmaster tool to query my website, I use Baidu tool to query websites outside the chain, and the query results surprised me.

The initial number of external links on this website was about 4000, but suddenly it rose to more than 16000. These external links are mostly black links such as football lottery, which occupy most of the external links of the website. After finding the clue, I logged into FTP and looked at the website. The website has been injected with a large number of files, with a total of nearly 20000 files. I deleted these, rejected the link operation with the external chain query tool, and waited for Baidu data update. Through this incident, we found that we usually think that the problem of the website is not serious, so we ignored these situations. We should check website space, friendship links, external links, etc. We go to work for the first time every day.

You should solve problems immediately:

1. Friendly links: Friendly links have both advantages and disadvantages. If you check the relevant websites with friendly links frequently, you can know the situation of each other's websites. If the snapshot of the other party's website is not updated, the ranking drops sharply, there are black links, and the number of external links exceeds 35, the link should be deleted decisively.

2. Website space: whether the website space can be connected normally, check the folder operation in chronological order, and if the files are tampered with, pay attention to these files and delete them. And check the website vulnerability, and fix the vulnerability to prevent future tampering.

3. External chain detection: Baidu tool is the most accurate way to check the number of external chains. We detected through the tool that the link quality is very low, the website weight is very low, and we are suspected of being punished by Baidu. Attention should be paid to these outer chains, which can be handled by removing them.

4. Focus on the content quality of the website: the content quality of the website determines the keyword ranking of the website, and good content can make it easier for users to search, read and spread; However, poor website content will affect the overall ranking and quality of the website, resulting in poor website reputation. In addition, long-term collections will be punished by search engines.

5. Number of inner chains: The number of inner chains should not be too large, and it is advisable to ensure 2-3 pieces for each chain. Because our website is not a website with a particularly high weight, the internal chain will extend the crawling of search engine spiders and crawl more pages. Too many internal chains will make search engines feel disgusted, which may lead to trouble.

The above five points are the links of frequent inspection, and problems should be solved in time, so as to ensure the healthy operation of the website, and the ranking of keywords on the website will continue to rise.