How does website design target your specific users?

　　 What is a specific user?

In short, a specific user is the way we call users. Users are virtual prototypes of typical users of the website or application you want to create. Before you create an application, you must define potential users for the product. Which user group seems reasonable and how to use the application?

Advantages of using user roles

When creating roles, the goal is to describe potential users in as much detail as possible. This provides you with a personalized user and represents a clear user group. You can almost regard it as a cooperator, and it can provide you with the following help:

1. The psychological advantage of a specific definition is that developers can easily determine their roles. This makes them almost feel their own wishes, needs and requirements, and focus on achieving them in a goal oriented way. Developers can view projects from the perspective of roles.

2. Specific definitions allow specific focus. Once you find the requirements file, you can work more easily. If there are multiple roles, they need to be prioritized and handled separately. It is unwise to mix all requirements profiles and lose process differences. It is impossible to design a website for everyone, just as it is impossible to become everyone's favorite.

3. Role definition introduces project participants not involved in the goal definition to users.

4. Once a clear user definition is established, the direction decision in the design process becomes easy.

5. Finally, a good user role can also let team members undertake the above responsibilities, and can use applications or design projects according to actual users. This is a simple way to execute user tests without an actual user.

　　 How do I create user roles?

You can compare the creation of user roles with the process of defining target groups in marketing. The business administrator should be familiar with the following problems to help you solve them:

1. Who is the ideal user?

2. What problems do these users face and how to solve them?

3. What goals and requirements are important to these users?

4. Are there any important demographic factors to consider? (For example, are users on the job or independent? Do they work alone or as a team?)

5. What motivates users to use your product? What functions should your product have?

6. When and where do users use your product? (If it is an entertainment application, it is used when sitting on the sofa at night or when taking a taxi. These two situations mean different designs.)