How can website design avoid affecting post ranking?

With the rapid development of network technology, the company website is also constantly updated. Because there is no corresponding standard, it is easy to cause many problems, thus affecting the ranking. Let's talk about how website design can avoid affecting the later ranking.

Make sure to follow the principles of search engines, and future algorithm updates will not have a negative impact on the website. The stability of the website is very important. If the website cannot be opened or the opening speed is slow, it will affect the ranking of the website, or even lead to a decline in the right. So we need to find a stable website space, although the cost will be higher. Do not use irrelevant keywords as text. Many people think there are too many words and search engines like them. This will also have a negative impact on rankings. In fact, the analysis of some large websites shows that many websites believe that the internal chain has an important impact on the development of websites.

In order to ensure the stability of the outer chain and avoid large-scale failure of the outer chain, this problem will affect the ranking and inclusion of the website. In order to save money and effort, many people directly use existing program templates when creating websites. In this way, the new website will be very similar to the previous website, which will make it difficult for the new website to get a good ranking, and the old website will also be affected. Adding alt attribute has a great impact on the ranking of search engines, which is friendly to search engines. Therefore, when using image maps, some important keywords are added to the alt attribute.

Off site Website construction It will also affect website ranking. A high-quality external chain can bring accurate traffic to the website, while a low-quality external chain will bring the risk of website ranking reduction. Do not include any special strings in the title. Some people think it will look good after decoration, but they don't advocate it. The choice of website address will affect the ranking of the website, the future traffic of the company's website, and consulting orders. A reasonable choice will have a future, while a bad choice may be submerged in many websites.

When looking at the websites of competitors in the same industry, pay attention to updating the content and originality. In order to check whether a peer article is original, the most basic thing is to copy the title of the article to the search engine to see whether it can be copied. Original website content plays an increasingly important role in the ranking of major search engines. The navigation and identification of the home page is very important for users. It directly guides users to visit the website purposefully. The logo design of some websites is very complicated. It is very important that the font in the navigation design is not too large, and the drop-down box should not be used when the content is not too much. On the one hand, it affects the user experience; On the other hand, it also affects ranking.