What needs copywriting for enterprise website design?

If the content is insufficient, first-class design will only bring you many benefits. An embarrassing, error prone, or even boring copy will almost certainly destroy any project. Excellent reproducibility will help the design shine. Here, professional Website design The company will bring you excellent writing and editing skills, as well as what you can do for your design project.

　　 1. Writing and editing

Good writing and editing can improve, perfect and perfect the project. Good writing and editing are like icing on the cake. Unless it doesn't exist. Good design starts with content. If you don't understand this sentence, how do you know the best way to create things? Although you don't need all the words, it is important to have a good idea of them. Journalists like to write with inverted pyramids. Yes, the most important information comes first in the copy, followed by the fact. This is a good way to design and write. First, attract readers with important content.

When it comes to actual writing and language itself, there are some things to remember:

Your readers and how they read.

Establish consistency between text and visual effects.

Editing will make the text clearer and more concise.

The appearance of the actual text on the screen.

Sometimes it's better to invite professionals.

Consider audience

When designing a corporate website, the first step is to consider your audience. Who will read this copy? You need to create text that appeals to this group of people. This includes everything from your writing style to tone to the use of random words and phrases. Although most networks are written for domestic readers, not all design projects are like this. Whatever language you use, you must use your own language to process copies. Subtle and complicated language will make reading awkward, comfortable and professional. Keep the writing style of most projects simple and clear. When writing for a specific or narrow audience, you can expand your vocabulary.) Avoid using a lot of jargon or too many abbreviations. Usually, a copy should be written so that anyone with reading ability can easily understand the text. Even informal writing styles and projects should feel professional. Follow spelling and grammar rules. Change the length of sentences and paragraphs. Create stories with words to make people want to read your articles.

　　 2. Consistency of writing and design style

The second step is to create words and visual effects that complement each other. Designers usually work in one room while writers work in another. When these elements conflict, the best project will be produced. I feel the same way. You are designing a brochure for a rock band. Their style is what you think of when you hear the word "rock". The picture shows the band singing, signing and attending the party. The text is very formal. Immediately disconnect what you see and what you read. By rewriting the text to a light color, the visual effects and text will be seamlessly combined. Start with the outline. The writing team should discuss vision and writing at each stage of the project. If a group starts to change its plan or action process, everyone needs to participate. Check some websites, posters and books of your favorite projects, and you will find that the overall appearance has a bright tone. Text and images (even including typesetting and color selection) can create a special feeling together. If these are not feasible, the whole project will be affected.

　　 3. Edit

The third step is editing. Nothing can make a copy more dazzling than good editing or multiple editing! What a mess! Edit your own content first. Read the complete copy carefully and try to make it more concise and accurate. Then show it to others. Redo will pause any part of other readers. If you are not clear at any time during the editing process, you may be inadvertently discovered by others. After reading twice, leave the copy for a while and come back in a few days. Do another round of editing. Whenever you make changes, remember to check the spelling of the text, and then ask others to view it. One of the hardest parts of editing yourself is finding your own mistakes. You can never over edit copies. When editing, remember to check key points, such as lists, functions to "sell", and any prices or numbers in the text. Find a way to segment text with subtitles to make it easier to read. Consider whether there is a way to break long text blocks into easily understandable elements, such as lists or bullets. Finally, when editing copies of web and online applications, don't forget to edit them to optimize the search engine.

　　 4. Employment of professionals

The fourth step is to hire professionals. Depending on the project, if you have a complex project or there are no writers on your team, this may be the best solution. Sometimes, you can also hire a professional editor to help you modify and make suggestions. If your team needs a regular writer or editor, you can do so permanently. When looking for an editor, please consider the style of the editor to ensure that he will add content to your website.

　　 5. Writing and editing skills

I have said a lot here today. It may be a bit complicated. Here are some simple suggestions and techniques that can help you.