Skills of color matching in website production

No matter UI designers, website designers or illustrators, color matching is indispensable, because color matching is a required course for every designer. At present, with the widespread popularity of material design and graphic design, the relevant color theory has become a rule that designers must master. In recent years, website construction companies have found that most website designs use bright colors and different gradient effects. Do you like this website that uses lots of bright colors?

Advantages:

First, enhance navigation and interaction

There are also layers of colors, but the understanding of this level is related to the user's thinking. For example, red and orange are bold and bright colors, milk white and milk yellow are soft colors, and bright colors are more attractive, so designers will use them to highlight elements. When the same color is applied to different elements, the same color will make them related in importance or function.

Second, fashionable appearance and style

With the development of the Internet, the most popular colors in the UI design circle are bright colors and gradient colors. Now more and more Enterprise website production Start using this color scheme to attract people. Although the competition is fierce, it can not be denied that it can attract users' attention.

Third, strong identifiability

The human brain has a strong reaction to bright and bold colors, and it is easier to stand out when colors are relatively bright in UI design. If the enterprise logo, product and website use a highly unified color scheme, it will maximize the brand recognition to a certain extent. At this time, designers can use highly consistent visualization solutions to enhance brand awareness.

Fourth, create atmosphere and convey emotion

Different colors have different effects on people's emotions. Psychological research shows that when our eyes perceive a color, the brain will release corresponding hormones to the endocrine system, thus stimulating different emotional changes. Choosing the right color can help users maintain good mood and convey the correct information.

Fifth, it is easy to improve the readability and readability of web pages

Bright colors can provide good enough contrast, help to improve the readability and readability of the page, and help to make the distinction between various elements of the page layout more obvious. In addition, bright colors are more likely to attract users' attention and make users feel interesting and lively.

Disadvantages:

First, it does not apply to all user groups

Age, gender, culture and other factors affect users' preferences. For example, children like yellow and purple, while most adults do not. Almost all men and women like blue and green, but usually men prefer orange. The same is true for bright colors. Even if you design a more entertaining application or website, you also need to consider the specific situation of the target audience.

Second, it's too conspicuous

Although bright colors will produce strong contrast, which will help highlight user interface elements and improve the readability and readability of web pages, moderate contrast is good. You won't like the effect of too strong contrast, especially on the mobile interface with limited space and complex use scenes.

Third, lack of style and tonality

As we all know, bright and bright colors can make the UI tonal and stylish, but if you can't use colors well, if there are too many bright colors in the page, there will be no tonal style at all, which is why so many designers choose to praise the 6:3:1 color ratio.

In any case, color is a great tool for designers, but like other tools, it has both advantages and disadvantages. So in the process of color matching, website designers should choose according to their own industry characteristics and target customers. Only by understanding its advantages and disadvantages can they better complete the design work. Remember not to choose blindly.