The Importance of Design and Expression in Website Production

No matter interactive design or visual design, a large part of designers' work is to interpret business logic in an appropriate way. Its core is the need for excellent and accurate expression, which is not limited to the visual elements of the presentation layer, such as the layout of icons, text, controls, and interfaces. There are different expressions in different stages of product design.

This article elaborates the expression ability and its importance in different stages of website production from the following points.

　　 Performance model

The ultimate purpose of a product is to meet the needs of users. User needs are based on the user's mental model, and the closeness of the performance model and the user's mental model often determines the degree of product recognition by users.

People tend to explain things in their own way. Designers need to consider the experience and usage habits of most users, or expectations of new products, and find the most effective and understandable way to express their functions.

For example, in Google Earth software, click the plus sign to draw the earth closer and closer to the user. Click the minus sign, the earth will be pulled away, and the distance from the user will be further. Of course, you can also control the distance through the mouse wheel.

　　 Simplify interaction

Many times, we have to face a lot of information and functions that need to be conveyed to users, but we can't make the interface full of buttons and information. We need to do subtraction, which may be to hide functions that users do not use temporarily or functions that are used less frequently; You can also group logically similar functions and reuse some interfaces; You can also accomplish more tasks by implementing multiple functions through one control.

Take the iPhone for example. We all know that traditional mobile phones have a huge physical keyboard. When the user does not need to input, the keyboard is not really useful; The touch screen of iPhone adopts the design of virtual keyboard. The keyboard only appears when the user needs to input, which greatly saves valuable screen space and minimizes the interference to the user's task process.

　　 Rich feedback

In interpersonal communication, sometimes language appears weak. For men and women in love, women don't need to talk, but a look can make each other understand; When talking to strangers, hold your chest with both hands, reflecting that the other person poses a threat to me, and instinctively needs to seek protection; In interpersonal communication, the media are rich and complex.

In the communication between computers and people, the means we can use seem to have great limitations. We can't expect computers to speak, nor can computers understand our complex language and gestures. In the software interface, it is commonly used to throw a cold dialog box in front of the user. If the copywriting is poorly designed, users will feel very frustrated, just like the error message dialog box in Windows.