How to design banners for Nanjing website construction?

The banner design is actually our Website construction The most common work in. So what is a banner? Banner's core mission is actually to attract users' attention and get clicks.

Its main purpose is to have a clear theme, highlight key content, and catch the eye of users. A banner is composed of "background, main vision and title text". When I first received the request, I first analyzed his keywords and what they wanted to express. After analysis, I can draw a sketch on paper and have a rough visual effect in my brain. If there are many ideas, I can draw several different versions. Finally, a final version was finalized based on the draft. Then you can find materials to do it. In the process of doing this, we should also pay attention to the overall beauty to make people feel comfortable. Now let's share these three parts one by one.

　　 1、 Background 　　

A photograph cannot cover everything. The key points need to be described carefully, and some can be left aside. Designing banners is sometimes like painting. First, there must be a big environment. The background of the banner is like a big environment. In fact, it mainly serves to set off and set off the atmosphere. When a new demand comes, the first thing to consider is what kind of environment and atmosphere to create, whether it is cheerful, sad, lovely or... For example, red and orange may be used for the Spring Festival, and for children, the color should be pure and lively. 　　

However, it should be noted that the background should not be too flowery, or it will affect the overall readability. Just be simple and clear. 　　

　　 2、 Main visual elements 　　

The main vision in the Banner should be clear and consistent with the theme, and there should not be too many elements, otherwise it will appear disorderly. When some people do it, as long as there is land, they fill it up. In fact, proper "leaving blank" on the page is also a good way to improve the image quality. Visual elements, whether characters or others, must be clear. When looking for materials, we should also look for high-quality pixels. 　　

Some banners look messy, with too many things to express. At this time, users need to spend time thinking about what they want to tell us. Usually, users don't want to think at this time. First, the picture doesn't know what he wants to express, and second, it doesn't attract users' attention on the whole. In this case, the banner fails. 　　

　　 3、 Title Text 　　

The title is very important and is the theme of the entire banner. Whether through color contrast, magnification, deformation design or even three-dimensional effect, keywords must be highlighted in the background. 　　

Summarize a few points.

1. The overall picture is unified and the color matching looks comfortable; 　　

2. Page elements should be grouped; (For example, the space between characters should not be too large to make people look like a group)

3. Use attractive language, or add stimulating text buttons such as "get involved quickly"., Let the user have the desire to click him in the shortest time. 　　

4. Compare primary and secondary, and reasonably arrange the page layout; 　　

5. The output K number cannot be too large, or the loading speed is slow; 　　

6. Finally, the most important thing is to communicate with the demander in the preliminary work.