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SEO website optimization deeply grasp the changes of Baidu search engine

Source: Shangpin China | Type: website encyclopedia | Time: April 22, 2012
Beijing website construction Shangpin China (ihucc.com): If you think SEO website optimization It will never change. Your website will not develop well. Every day we will feel the changes of Baidu, especially from the beginning of the New Year to the present. If we can't follow the changes of Baidu to formulate corresponding strategic measures, then you will be eliminated by the torrent of the times, What changes has Baidu made this year? According to the latest search engine guide and some of my own experience, I summarized three points:

The first change: when Baidu selects the external chain platform, it is no longer the same as before if the number of users can be included. Now Baidu attaches great importance to the experience and relevance of users of the external chain platform. Only the platform with a very good user experience is valued by Baidu.

The second change: the key point for Baidu to judge the ranking of keywords is the page turning rate. Why does Baidu do this? This is because the page turning rate can directly see whether users are satisfied with the content on the home page. If most people feel that the content displayed on the home page does not help them, then the user's page turning rate will be very high. Baidu will make corresponding adjustments according to this situation until the user's page turning rate becomes the lowest. The ranking at this time can best prove that the user's needs are the largest and most satisfied.

The third change: the user's experience of the external chain platform has become particularly important. In the past, the quality of the external chain platform was judged by Baidu's activity. If there is a lot of user activity on the platform, the inclusion and weight of the platform will also become very high, but this is no longer the case from today. This year, Baidu focuses most on user experience. If the real user utilization rate of a platform is very low, Most users only release the external chain, so Baidu will not pay attention to it as before and will probably reduce your authority.

This year, Baidu began to pay attention to the factors in the site, so only if you do a good job in the optimization of the site, will your ranking be advanced. How to do a good job in the optimization of the site? Only do the work in the station more carefully and deeply. For example, first, you can compress the size of the page, second, you can annotate all website images, third, you need to set the cache cycle for page elements, and fourth, you must control the similarity of the page. Although these tasks are tedious, you must do them well, Because your small details are likely to bring great help to your ranking. This is much better than the outer chain platform you spend a lot of time on.

Previously, seoer would use Baidu Clicker as a tool, which they thought would make their ranking higher, but now Baidu is very strict about this, and once found, it will lower your power. In addition, the current Baidu ranking factor is the page turning rate. Using Baidu clickers often backfires, so users must be cautious.
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