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Beautiful Trap of Website Designer_ What should Web designers do

Source: Shangpin China | Type: website encyclopedia | Time: April 25, 2012
SEO website optimization The company Shangpin China (www.sino web. net): designers are not customers, and sometimes it is difficult to grasp customers' ideas. Many customers do not exchange ideas with designers when they are building websites, but just blindly put forward their requirements.
Beautiful Trap of Website Designer_ What should Web designers do

What do you see from the picture above? Please think
This is a question I was asked by the person in charge of the network of an underwear company when I accompanied my business colleague to a underwear company to negotiate business. On the same day, 4 people of our party spent about 2 hours driving to reach the customer company. This company has a certain reputation in the industry and is relatively large in the local area, so it feels that everyone attaches great importance to this enterprise Website production Negotiation. After three hours of talks, the meeting continued after dinner at more than 2:00 p.m., when the customer felt a little tired, he suddenly opened his beloved website, pointed to the picture above and asked: What can you see from this picture?

What's your answer to this question?
When I came back, I asked my colleagues in the Design Department the same question about the customer. At that time, the answer was probably that this picture was good and beautiful, so it was put on the front page or it should be the key new product recommended. Later, I sent this question to a QQ group dedicated to interaction in China, where designers from well-known interaction companies such as Lingsi and Xinyi were involved, but the answer was similar to this. Some people also answered that this might be just the role of decoration, not necessarily to express anything. To be honest, if I had answered the customer at that time, it might have been the same answer.

I don't know if it is because I talked too much this morning, and suddenly I was speechless. Facing such a simple advertising idea, my mind was blank, and I couldn't speak for a long time. Fortunately, the business colleague responded quickly and woke up the dreamer with a word. She pointed to the picture from the slide to the screen and said, "This is love.". Indeed, Gong Li looked back and smiled, making eyes at the male lead. The male lead also looked at Gong Li affectionately, which was their love.

Causes of Web designers' thinking bottleneck
Such a simple thing makes me think more. At the same time that the current requirements for design are getting higher and higher, most web designers in network companies do not seem to jump out of the inherent mode of thinking. Visual design is the first element, which is understandable, but the design with a soul is like a whole, The phenomenon that web designers pay more attention to appearance and less attention to thought has also been mentioned in their blog design experience. The reasons are as follows:

1、 That's what the industry does
It is believed that at present, it is common for a web designer to complete a project alone in network companies. The better one is one artist+one program, and then the top one is interface designer+animation designer+program development. For the work of design and creative planning, only in those very well-known domestic creative companies or interactive companies will exist. Most web designers are faced with a large number of codes, Div+css, animation production, 3D, video effects, and so on, which makes it easy to ignore the existence of design concepts. Norman mentioned in Design Psychology that one of the two fatal temptations of designers is the appearance worship that falls into a misunderstanding. I want to say that we should worship the appearance, but also the soul.

2、 That's what Party A thinks
Designers are not customers, and sometimes it is difficult to catch customers' ideas. Many customers do not exchange ideas with designers when they are building websites, but simply put forward their requirements. Beautiful, classic and grand are almost all common hobbies and popular mantras of customers, which are enduring and effective for a long time. Many customers do not care much about why designers do this, but rather about whether the layout is beautiful. Over time, the designer's ideas are easily dominated by the customer. When receiving the project, the first reaction is how the layout can be passed by the customer.

What should web designers do?
"I asked Lao Duan what to do," Zhou Huajian, Pin Guan and Li Zongsheng said together, "Basically, this is very difficult.". When web designers can't change customers' ideas, and when we can't change the external pattern, the only way is to constantly improve ourselves. You can read more creative advertising copy to see how others think; Or read more books of design masters. You may not learn how to do layout, but you can learn how they are creative and why they do it. Gradually, you begin to improve yourself. What a pleasant thing it is to have your own good design concept that can change some of the customers' ideas.
This article was published by Beijing website production company Shangpin China //ihucc.com/
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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