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Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction
SEO website optimization DIV+CSS
6) On The title tag should be added at the end, which contains the keywords you want to optimize. The description can be added to the img tag, and keywords can be added appropriately;
7) Combine a series of tools for website optimization to view the optimization, and improve your optimization based on these data;
8) Then, according to the experience of website optimization at ordinary times, combine Google and Baidu SEO optimization techniques to optimize your website
Overall optimization rules of the website
1、 Basic idea of website optimization
1. User optimization
Design the navigation bar of the website based on the needs of users. Users can easily browse the website information and use the website services.
2. Optimization of network environment (search engine, etc.)
Optimize the website as a whole from the structure of the website to the design of the title and label of the page, as well as the depth of the website layout and hierarchy, and the dynamic and static of the page.
3. Optimization of website maintenance
The optimization of website maintenance is to facilitate the daily update and maintenance, revision and upgrading of the website, facilitate the acquisition and management of registered user resources, fully reflect the website's online marketing function, and make various online marketing methods play the largest role.
2、 Basic elements of overall website optimization
1. The design of website structure is reasonable: no more than 3 layers.
2. The website information is valid: the website should be updated frequently.
3. Fast web page download speed: try to use less web page pictures and FLASH, and control the size of the web page.
4. The website is simple and easy to use, especially the navigation bar.
5. Design a website map.
6. Valid website links: no dead links.
7. It is convenient for users to register/exit.
8. Design an appropriate title for each page.
9. Design reasonable keywords and website descriptions in tags.
10. Try to use static pages, and at least ensure that the pages containing important information of the website are static pages.
3、 Website structure and page specific optimization
(1) User optimization
1. Registration: The simpler the member registration, the better.
2. Transaction process: simple operation, easy use and convenient transaction.
3. Interaction: It is easy to communicate with the website.
(2) Website structure and page optimization
1. Website directory: The website directory should not exceed 3 layers, which is conducive to the search engine web spider crawling.
2. Website page: the first several pages of the website should preferably be static pages, and if it is dynamic, it is best to turn dynamic pages into static pages through technical means. This is also good for web spiders to crawl pages.
3. Navigation: The main navigation bar should be eye-catching and clear, and it is better to use text links instead of pictures.
4. Path: The path is progressive, and links are added to each path. It is helpful for web spiders to find relevant pages quickly.
5. Highlight the important content on the home page: In addition to the main column, the important content in the sub directory should also be presented in the home page or other sub pages for many times in the form of links to highlight the key points.
6. Use website map: use more text links, no or less decorative pictures to speed up page loading. It should be noted that the website map should also highlight the key points and try to give the main content and links rather than all the details. It is not appropriate to put too many links on one page. Google clearly stated that "if there are more than 100 links on the website map, it is better to split the website map into multiple pages".
7. Image optimization: Generally speaking, search engines only read text content, which is invisible to images. meanwhile
Image files directly delay the page loading time. If the website fails to load after 20 seconds, users and search engines are likely to leave your website. Therefore, unless your website content is dominated by images, such as game sites or images, try to avoid using large images, let alone using pure images to create web pages. Each image ![]()
All tags have the ALT attribute, which the search engine will read to understand the image information. Therefore, it is better to have a text description in the ALT attribute of all illustrations, with the keyword of the page in it. In general, the webpage should try to reduce decorative images, large images and false images. The text in the Alt attribute is less important to search engines than the text in the body content.
8. Web weight loss: the file size of a page is about 15K, and it is best not to exceed 50K.
9. Design of page title and label:
title:
The title is short, concise, highly generalized, and contains keywords, rather than just a company name. But the keywords should not be too many, not more than 3 phrases. The title of an enterprise website usually consists of the company name+keywords; The first few words are the most important to search engines, so the key words should be placed as far ahead as possible; It is better to organize the title into short sentences or phrases that conform to the grammatical structure and reading habits, and avoid meaningless phrase list titles.
Keywords: try to use the keywords of the content on the web page. (The selection of keywords will be explained separately)
Description: The description contains keywords, which are related to the body content, and the text should not exceed 200 words.
10. Cross links within the website: within your website, high-quality content is linked to each other. Especially for Google, mutual links based on common content are very important for sharing PR within your website
11. Website export link: try to use text for the export link of the website, and the text contains keywords of the website.
12. Website friendship link: the website's external friendship link is best in the form of text, which contains the keywords of the website.
4、 Website maintenance optimization
1. Update of website content: set in the website background to facilitate the update of website foreground content.
2. Collection of website member information: set the function of collecting website member information in the website background to facilitate future membership marketing.
3. Website advertising space: the website should have an advertising space management system in the background, so as to carry out various advertising publicity in the front.
4. Website statistics tool: It is better to install a statistics tool in the background of the website, and 51la statistics tool is recommended. It is convenient to analyze website marketing effect and monitor website traffic.
Baidu's optimization and power reduction
This large-scale update of Baidu is believed to be a matter of joy and sorrow.
Article Source: The Road to Standards（ //ihucc.com )
After the update, many websites got good rankings, but many websites were demoted or even K. Today, a friend in the group told me that his website was demoted by Baidu, because his main keyword did not rank at all, and there was no traffic from Baidu.
Today, I will not mention whether my friend's station is really demoted. Let's talk about Baidu's anti SPAM standard first.
I remember that Baidu used to publicize the anti SPAM principle, but yesterday I suddenly found that this standard has been closed, perhaps because the anti SPAM principle was changed after the adjustment of Baidu algorithm. The original meaning of SPAM is spam, which means cheating on search engines in terms of search engines. Anti SPAM is for user experience. Baidu's standard is that user experience is above everything, and any other SPAM behavior will be blocked.
Our principle of SEO is not to rank, but to better improve the user experience. Good user experience will naturally be liked by Baidu, which is what I said in an article a few days ago about UCD. When we build a website, we must put user experience first. Baidu Spider is also a special visitor. You can't ignore his feelings. In the anti SPAM work, automatic spider identification and manual spider identification complement each other. First, the spider will judge whether your website has SPAM behavior. If so, your website will be listed in the SPAM database, and then your website will be reviewed manually. But you should know that no amount of staff in Baidu is more than a huge number of page searches, So there must be errors here. Generally, when spiders judge that your website has deliberately deceived the search engine, the staff seldom review it, and the result is that the website is demoted or even directly K's.
So what is SPAM? In short, excessive SEO optimization may lead to the site being demoted. Now webmasters are very smart, and few people go to do such silly behaviors as keyword accumulation a few years ago. However, Baidu can find out whether you cheat from another aspect. If your website is demoted, first check whether your website has keyword stacking, irrelevant keywords, malicious transfer and other ways. In addition, don't change your title and keywords at will. Many webmasters say that my description can be changed, because many people now say that Baidu has not paid attention to the description of Baidu, but my opinion is that since it is useless, Baidu will not index your description and will not ask you to write a description, so these things should be considered at the beginning of the construction of the site, and you should never change it. This website, Especially for new stations with low weight, it is extremely dangerous.
In addition, it is widely rumored that Baidu will also have different levels of domain names, such as the low weight of CN domain names, which I think is possible, because thousands of garbage stations pour into the network after the yuan storm of CN domain names blows up, and Baidu will naturally make relevant strategies for this situation. However, not all domain names will be despised. As long as your site is well founded, and your articles are original, there are no wrong links, empty connections, etc., Baidu will definitely look at your site with admiration. In addition, I found a strange phenomenon recently. It seems that Baidu also pays attention to the domain information during domain name registration. A friend said that the site might be demoted. The registration information is Register organization: XX company, Register name: Zhang San, Administrative [email]: [email protected] If my judgment is correct and Baidu really cares about this information, then such registration information will undoubtedly improve your chances of being demoted.
Another is to submit to search engines frequently after the establishment of new websites. Generally, search engines, especially Baidu, stipulate that they can submit only once a month, not to mention multiple same site pages submitted to Baidu multiple times. This will be repugnant to search engines, which will lead to power reduction. I said in answering a friend's question some time ago that after the establishment of a new website, Don't actively submit to Baidu and other search engines. Find a high-quality external chain. Your station will be included within three days.
If you haven't done any of the above, it may be Baidu's "Lianzuo Measures". If your site links to a website that cheats, and the site is K, the search engine may be considered that you are assisting the site to cheat, so your site will also be involved. There is only one solution, so cancel the link immediately, Then write a letter to Baidu administrator sincerely, asking him to review. However, if you do not link to the cheating station, and the cheating station links to you unilaterally, it does not matter and will not be implicated.
Baidu attaches great importance to the actual value of your website. Excessive news collection will also lead to the demotion of the website's power. To be a website, even if there is little information, but every article is original, your website's weight must not be lower.
Some online materials are written like this
1. Baidu first focuses on the density and distribution of internal keywords. Different from other search engines, Baidu prefers pages with high keyword density and concentrated keyword locations
2. Baidu has not abandoned the title tag, but has abandoned keywords and description. The position and length of the title tag have a great impact on search results:
The shorter the title is, the better. [It is not encouraged to add the website name or key phrase after each title.] The keywords in the title should be as high as possible.
3. The links on the page have the same title prompt as the page title, which is very helpful to improve the page weight. I dare say that this is misleading, starting with the first item.
High keyword density is easy to lead to keyword stacking. Baidu naturally believes that your website is SPAM, and keywords should be evenly distributed, not centralized. When answering some friends' questions, I have repeatedly said that "starting from the beginning and ending", and the same is true for keywords. You can't just focus on the top left of the search engine first, Instead, the position of keywords should be evenly distributed on this page. It doesn't mean that there are a lot of keywords at the head, but not at the tail.
Article 2: Generally speaking, the first seven words of title have the highest weight, so it is recommended to put the main keyword in the first seven words, and keywords can't be abandoned. Without keywords, how can Baidu know what your website is about to describe? Although the description has been widely rumored to have been abandoned, some of my experiments have found that the description is still valid. Many websites are included, and the description content is displayed, such as opening the website //www.baidu.com/s?wd=eyeme.cn&cl=3 My blog is the first one to search for "SEO Club" in Baidu. As you can see, what Baidu indexes is my description, so description is also key.
Article 3: It is not that the words related to title can increase the weight of the page, but that the average appearance of the main keywords will be valuable. Generally, in the optimization of large portals, a single page will have 3-5 keywords with absolute address links, which is the way to increase the weight, that is, the internal chain.
In a word, it is not a terrible thing for the website to be demoted. At least it has not been K, which is the hope of revival. Remove the traces of deliberate optimization, add some original words, and add some high-quality links, and the revival will be in sight.
Website SEO does not necessarily need to be static
In China, the first diagnostic result that many "SEO experts" give to customer websites is to make the pages static. This is not because dynamic pages can not do SEO, but compared with static pages, dynamic pages are more difficult to do SEO, limited by the technical ability of "SEO experts".
For search engines, there is no special preference for static pages and dynamic pages subjectively, but the parameter mechanism of many dynamic pages is not conducive to search engine inclusion, while static pages are easier to include. In addition, the page static also improves the page access speed, system performance and stability to a certain extent - which makes the search engine optimization, in order to make the effect more obvious and solve the problem quickly and easily, people are eager to static the site.
However, for some large websites, the problems and subsequent costs caused by statics cannot be ignored:
Due to the large number of files generated, storage needs to consider the number of files and folders and the capacity of disk space - a large number of server devices are required; The program will frequently read and write the content in a large area of the site, taking into account the disk damage problem and its accident prevention and recovery - the hardware loss should be updated, and the site backup should be in place; The complexity and heavy workload of page maintenance, as well as the timeliness of page maintenance - a complete set of site update systems and professional site maintenance personnel are required; The statization of the site increases the difficulty of updating and maintenance and the work intensity of website management personnel, increases the demand for hardware equipment and the speed of loss, and increases the potential access conflict and failure probability of the site. For a large website, these are all issues that must be considered. For SEO optimization, we don't need to be really static, just pretend. Dynamic pages can also optimize SEO. At present, most search engines can basically include dynamic pages, and the number of sites using dynamic pages is far greater than the number of sites using static pages. Many large websites have a suffix of. Htm, but it is actually a dynamic page. It just uses the URL Rewrite method to "cheat" the search engine. There are few truly static pages.
At present, for a dynamic website, there are basically the following ways to implement relatively static:
1. Pseudostatic, URL Rewrite mode.
2. Similar to the spider method, dynamic sites also exist. Only one program can capture the entire site and save and publish it as a static site to be accessed.
Whether it is a true static page or a pseudo static page, the effect is the same when it is convenient for search engines to include it. In this case, why not use a more efficient "relatively static" method to avoid many problems caused by real static?
On the issue of page update and maintenance, even the pseudo static has brought a lot of maintenance complexity and workload. At present, the preferable updating methods are:
Triggered update: When maintenance personnel change some information in the background, the system automatically or manually updates the corresponding display page. Independent and piecemeal update: update and maintenance are separated, and the page is divided into different zones, which are updated according to certain rules. The integration and separation between zones are either active domains or SSI (Server Side Include).
For independent and piecemeal updating, it should be an ideal updating and maintenance mode for large-scale websites after they are relatively static:
1. Define partitions and numbers for each page, and give storage rules and update rules. The update rules are divided into "update based on data change" and "periodic update".
2. The priority mode is adopted for each zone, and real-time updates triggered manually are provided to ensure the update time of some information.
3. The static page replaces the dynamic page, while keeping the dynamic page, and the dynamic page replaces the static page before it is generated.
For website SEO, statics should be just a signal to tell the search engine that my site is well included, and then lead the search engine to "browse" the content of the site as much as possible. As long as it is convenient to browse and include, search engines will include both static and dynamic pages without discrimination.
For small websites, staticalization of websites may be a simple way to solve the problem of website collection, while for large websites, it is necessary to seriously consider whether it is really necessary to do staticalization or to do a "relative staticalization".
W3C Verification
W3C is the abbreviation of the World Wide Web Consortium in English, which means the W3C Council or the World Wide Web Consortium in Chinese. W3C was founded in the Computer Science Laboratory of Massachusetts Institute of Technology in October 1994. The creator is Tim Berners Lee, the inventor of the World Wide Web
W3C is a non-profit organization that formulates network standards. Standards such as HTML, XHTML, CSS and XML are customized by W3C. W3C members (about 500 members), including manufacturers of technical products and services, content suppliers, group users, research laboratories, standard setting organizations and government departments, work together to reach consensus on the development direction of the World Wide Web.
W3C CSS validation service is a free software produced by W3C to help Web designers check cascading style sheets (CSS). You can use it in the free online service provided by W3C, or you can download it and run it on your own machine as a Java program or servlet.
If you are a web developer or web designer, this tool will be a powerful assistant. It will not only compare your css files with the standards of css, help you find errors, clerical errors, misuse, etc., but also tell you the usability risks of your css.
Understanding of DIV+CSS and XHTML+CSS
Web standards are a collection of standards, not just "DIV+CSS" layout. CSS page layout is only one of the bases of the standard. The "DIV+CSS" layout is just a popular name. The goal of our study is to establish a good semantic structure with XHTML, and combine CSS to maximize the separation of performance and content.
A netizen's understanding of W3C standards, refactoring and CSS layout:
I don't know when div+css can be seen everywhere on the network. What exactly is div+css? Is it the legendary standard reconstruction? Isn't the standard a reasonable use of xhtml tags from the simplest source? But why are there so many div+css? Since you can div+css, why not call it span+css ul+css li+css and so on? Questions, full of questions! For this question, I turned over the things in my mind from the bottom.
A few years ago, we all used table to layout, one layer at a time, and found nothing wrong. Soon after the book "Website Reconstruction" was published, we began to see many people talking about reconstruction. At that time, I was not clear about the so-called reconstruction at all. Of course, I am not very clear now. As for the book "Website Reconstruction", I haven't read a few pages, and I dare not say that I understand everything. But for now, there are still many friends who have changed from the table layout, including myself.
After reading many online tutorials and many friends' articles or questions, div is indispensable in the code structure. You can even see that in the code structure, except for the div tag in the body, no other tags can be found to handle the structure. Maybe that's why div+css came into being. Use div for layout and css for style presentation. Is that the standard?
After table is replaced by div and td is replaced by ul, what about other xhtml tags?
Maybe a friend will say, "I use div for layout, so I want to call it div+css, and now everyone calls it that". Yes, because divs have no semantics in xhtml and are block elements, they are reasonable for layout. But if div is called div+css independently because of this, it seems that it can be on the same level as xhtml. It's just like your seniority was originally junior, but it's outrageous to compete with your elders for a seat, isn't it?
Having said so much, I just want you to stop talking about div+css in the future. Why can't you type two more letters and call it xhtml+css? If you think this is not appropriate, call it website reconstruction. You can also call yourself a website reconstruction engineer. What a nice name! You can't let others call you a div+css person.
In Beyond CSS, they recommend that you use divs less and tags more reasonably. Don't forget that there are many tags in xhtml, such as p and form. Reasonable use of tags and reasonable page structure will make your site easier to search for important content. To put it simply, we all know that hn (n=1,2,3,4,5,6) is used for titles. Can p, form and table also give them a place in the page structure?
The above are just some personal opinions about the div+css that can be seen everywhere on the Internet in terms of text. Everyone criticizes the wrong words, but ultimately hopes to stop calling it div+css. Div is not the main thing, but xhtml.
Impact of XHTML standard DIV+CSS layout on website SEO
Code reduction
With DIV+CSS layout, the page code is concise, which is believed to be known to those who know XHTML. There are two direct benefits of code reduction: first, improve the spider's crawling efficiency, which can crawl a complete page in the shortest time, which is beneficial to the collection quality; Second, due to efficient crawling, spiders will like it, which is beneficial to the number of entries.
Nesting of tables
Many SEOers said in their articles that search engines generally do not crawl more than three levels of nested tables, which has not been officially confirmed by search engines. The results of my several experiments are not completely available, but according to the current situation, spider crawls the table layout page. When encountering multiple levels of table nesting, it will skip the nested content or abandon the entire page directly.
In order to achieve a certain visual effect with Table layout, multiple tables have to be applied. If the nested table is the core content, and the spider skips this section when crawling but does not grab the core of the page, this page will become a similar page. Too many similar pages in the website will affect the ranking and domain name trust.
The DIV+CSS layout basically does not have such a problem. Technically, XHTML does not need too much nesting when controlling styles.
Although this has not been confirmed, it is still recommended that friends who use Table layout should try not to use multi-level table nesting in the design. SEOers have explained this in the article, and I believe they are not groundless.
Speed problem
Compared with the Table layout, the DIV+CSS layout reduces the page code and greatly improves the loading speed, which is very beneficial when spiders crawl. Too much page code may cause crawling timeout, and spider will think that the page cannot be accessed, affecting the inclusion and weight.
On the other hand, the real SEOer is not just for the purpose of listing and ranking. Rapid response speed is the basis for improving user experience, which is very beneficial to the entire search engine optimization and marketing.
Impact on ranking
The DIV+CSS layout based on XTHML standard will generally be improved as far as possible after the design is completed to pass the W3C verification. Up to now, no search engine has indicated that the ranking rules will tend to be websites or pages conforming to W3C standards, but the fact has proved that websites using XTHML architecture generally rank well. This may be controversial, but Le Sishu himself maintains such a view that dissenters can take more than three groups of websites with basically the same quality for comparative observation.
I think that this may not be the ranking rule, but the most likely situation is that when spider crawls websites, the above differences lead to different collection quality.
After all, Liao Shengyu has nothing to offer. It is suggested that you should choose the DIV+CSS layout under the condition of technology licensing.
Several ways of forming visual impact
NO.1: Hierarchy of page composition graph
The sense of hierarchy between graphics and elements can achieve the goal of highlighting the theme of the design while interfering with the vision (what we call this visual interference is to distract the audience's redundant vision while paying more attention to the theme of the design, and the graphics generated for this interference mode are the auxiliary graphics of the theme), This way of expression is often more direct and effective. Just like the figure I quoted below, the irregular translucent elements, light, numbers, squares, and magnified robots in the figure form a certain depth and hierarchy. This element not only distracts the viewer's attention, but also focuses the viewer's attention on the central GUNDAM Death Scythe and the robot below (This design method is a common one nowadays, because most people think it is cool
NO.2: visual line traction of composition on the page
Color or elements are used to draw the viewer's vision, so that the viewer can think and watch the works with the thinking of the designer. Most of the existing works are guided by points, lines, and planes, and the works that are guided by lines and elements are rare. Like the figure below, the visual center is the white color block in the middle and the text in the middle, while the blue line segment appearing at the junction of the upper and lower pictures draws the viewer's vision to move to the text and other small graphics in the figure.
NO.3: color induction, (1, color contrast, color complementarity, color dispersion)
NO.4: Light and shade induction, using some commonalities of light perception refraction, light perception capture, dynamic light perception and light and shade difference to contrast (use the figure to explain)
NO.5: Instantaneous capture, use the instantaneous reception of eye senses to capture visual points
NO.6: Grasp the breakthrough point, and achieve the visual requirements by breaking through the visual balance point of the graphics and images themselves. Use the picture material itself to find the breakthrough point of the design, and make use of some prominent places such as the sense of space and light generated by the graphics themselves, so as to highlight the theme of the design. For example, the elevator in the picture has a strong sense of space, and a good graphic work will come out with a little decoration. The advertisement and sense of space generated by the picture in the lower right corner of the picture.
NO.7: scale
Break through the equality relationship of things themselves, and then launch their own visual focus to break through) Just like some exaggerated comics, a character with a big head and a small body, an exaggerated way to distort the normal proportion, can often receive wonderful effects inadvertently
NO.8: According to the audience's receptive ability and the feelings they usually say, using some elements of daily life, taking full account of the audience's ability to recognize graphics, and moving the audience's feelings with natural beauty and cruel beauty that breaks through the ordinary receptive ability, so as to obtain people's memory of graphics. (I won't say more about that.)
NO.9: Visual illusion, using the spatial sense of visual illusion to highlight the visual center of the overall design.
NO.10: In the following two works, the author uses abstract color blocks to represent sea water and land. While using color contrast to highlight the theme, it also plays a certain entertaining role. Such works are easy to be liked and can not be easily forgotten.
What is UI
The original meaning of UI is user interface, which is the abbreviation of User and interface. Literally, it is two components of user and interface, but actually it also includes the interaction between user and interface, so it can be divided into three directions: user research, interaction design, and interface design.
1 User research.
User research includes two aspects: first, usability engineering, which studies how to improve the usability of products to make the system design easier to use, learn and remember; The second is to explore the potential needs of users and provide another consumer insight for technological innovation through the research of usability engineering. Therefore, Usability is all about making things easier to use so people can focus more on the work and less on the tools that help them do the work
User research is an interdisciplinary specialty, involving usability engineering, ergonomics, psychology, market research, education, design and other disciplines. User research technology is to study products from the perspective of humanities, and intervene in product development and design from the perspective of users.
User Research Through research on the user's working environment, product usage habits, etc., the user's expectations for product functions, requirements for design and appearance can be integrated into the product development process in the early stage of product development, thus helping enterprises improve product design or explore a new product concept.
It is the way to get user needs and feedback, and also an important standard to test whether the interface and interaction design is reasonable.
2 Interaction design.
This part refers to the interaction engineering between people and computers. In the past, the interaction design was also done by programmers. In fact, programmers are good at coding, but not good at interacting with end users. Therefore, although many software functions are relatively complete, the interaction design is very rough, cumbersome and difficult to use, and learning is difficult. After using such software, people are not smart and progressive, but feel fooled and humiliated. Many people are laid off because they can't operate computer software. Such interaction makes computers become frightening technological monsters. So we separate interaction design from the work of programmers to become a separate discipline, that is, human-computer interaction design. His purpose is to strengthen the ease of use, learning and understanding of software, so that computers can really become a convenient tool for human service.
3 Interface design.
In the long development of software, interface design has not been paid attention to. People who do interface design are also called "artists" in a derogatory sense. In fact, software interface design, like the industrial modeling design of industrial products, is an important purchase point of products. A friendly and beautiful interface will bring people comfortable visual enjoyment, shorten the distance between people and computers, and create selling points for businesses. Interface design is not a simple art painting. It needs to locate users, use environment, use methods and design for end users. It is a purely scientific art design. The standard for testing an interface is neither the opinion of a project development team leader nor the result of project members' voting, but the feelings of the end user. Therefore, interface design should be closely combined with user research, which is a process of constantly designing satisfactory visual effects for end users.
For any development project, the biggest mistake of the 20 steps of drawing a wireframe may be that there is no plan. Recently, some people think that there is no need to plan before starting, and a good developer needs to be adaptable. I'm sure that such a practice is doomed to failure in the end.
Wireframe is the first and most important step in the plan. This is the first step in translating ideas into programs used by customers. This article will take you to understand the whole process of wireframe; It includes participants, tools, etc., so that you can make better plans.
1) Know your goals
As a developer, I think everyone has the impulse to sit down and start coding at once. Usually, the initial idea is very simple. Can you really sit down and start? The answer is no, projects are rarely so simple, and anyone with experience knows that there will be many questions waiting for you.
A wireframe can effectively provide your work efficiency. It is much easier to modify the content of the plan than to correct it after the work starts. This process also contributes to a deeper understanding of the project. Make a plan in advance and put forward questions and opinions in order to solve the problem.
Finally, a work plan shall be formulated to plan the work contents of designers, developers, engineers and project managers, and ensure the cooperation of all links.
2) Heavy function, light appearance
The different effects of the plan display are mainly reflected in the diversity of tools used. In fact, it basically introduces the application of relevant functions. For example, a web page will have 3 text boxes and 2 buttons. This is function, not form.
In Howard Baines, we strictly follow this principle, and our wireframe only includes some functional elements (wireframe, button, drop-down menu, etc.). We ignore anything visual or layout. Others may do more, including layout and other visual elements. It's up to you.
3) Accumulate own experience
It does not necessarily require that you have the ability to design and develop, but rather experience in web applications or websites. Of course, the more experienced the better, and you don't need to understand relational databases just draw wireframes.
4) Determine the person in charge
Make sure someone is responsible for the whole plan. They are responsible for following up and managing feedback, changes, etc. In case of a project, the person in charge is usually the initiator, because they know the goal better. If we provide services to customers, we will be responsible for the planning process. No matter who, as long as someone is responsible.
5) Everyone involved
It may not be the first meeting, but a simple plan must be locked on the paper, which involves the ideas of key stakeholders. Very few, people involved speed up the design process. At the same time, the development of wireframes involves your team and the customer team. For example, you are integrating your application or website with your existing database, and then ensure that the database owner can detect all data fields in the database before you add them to your wireframe. It is not good to collect users' fax numbers if there is no place to store them. Designers at the same level have a good understanding of user experience, and there will be potential problems in the early flow.
6) Completion deadline
It is very important to set aside time and delivery deadline in advance to keep the project running. Initially, the wireframe meeting can be one day or several days, depending on the size of the application, but it needs to set a period and stick to it. Follow up according to the records after the meeting to maintain the project progress.
7) Keep clean
If a special web page requires two text boxes and one button, then as long as there are these, no more and no less.
8) Avoid too many wireframes
The wireframe only describes how to achieve the required functions, and does not include any introduction and design content. Try to avoid any design related content, which can easily distract customers. For example, if you add some blue to make it more vivid, it may take half an hour to explain the meaning of blue. The content of these designs should be the work of designers.
9) Remember that the user interface is not a user experience
It is extremely tempting to think of some introduction methods, such as AJAX. Note: Wireframe is about functional elements, not the method of scheme presentation or interaction. In order to display the application more intuitively, AJAX should be avoided as far as possible and wireframe should be emphasized.
10) Think about users
This is obvious, but it is easy to ignore this point in the process of planning wireframes. Our focus is on functions, but we also need to consider the user experience. For example, if you make a three page registration form, you may find that many people are unable to complete it.
11) Don't be lazy
We often hear that the landing page is simple, and you can not write it in the wireframe. Make sure the wireframe contains all the contents of the plan. You should have a detailed explanation at the end of the project. Each step should not be ignored.
12) Divide the wireframe into several parts
A website map or application is often divided into several parts, such as news, products, and user accounts. This is easier to understand.
13) Number of pages
The application of a web page often includes several programs; Settlement is a good example. Usually linear, but sometimes users choose different steps, such as skipping one step. Obviously, some pages in your document and tags in the page (such as clicking buttons) make users jump.
14) Repeatability
Consistency in applications can effectively help users, developers and designers. Repeating elements of groups is a good thing. For example, no matter the user enters an address, it will be the same place in the same command. It can be shown when planning wireframes.
15) All inspections are meaningful
The final document should be easy for anyone to operate. If only a developer can understand your wireframe, there must be a problem. Finally, ask those who have done nothing about this project if they can understand it.
16) Advertising is also a function
Many websites have paid ads, which may be as simple as Google's ads, but they are functions rather than design, so they are also included.
17) This is not just a public website
Many websites have a management area for managing content, browsing registered user profiles, resetting passwords, etc. This function is not available to many people, but it is also very important. In many cases, this may include some non-public data (such as the user account enable button). This is very important information for development when designing the database.
18) Know when to end
Ensure that all stakeholders have the opportunity to give feedback, but do not practice this into painting Sistine Chapel. Generally, we can say that we can determine the work in three steps. First, write your ideas on paper; Second, get feedback from others, such as developers and designers; Third Finalization.
19) Select the right tool
Using paper and pen can capture your ideas and creativity more than using a computer. Once you start designing your document we recommend using your preferred tool. For example, developers can use Microsoft Visio, project managers can use PowerPoint, and designers can use Adobe Fireworks.
I think wireframes should be a document rather than just interactive communication (like design, which may be distracted), so designing html may not be the best.
There are many wireframe tools. For example, Balsamiq provides an environment to help quickly add and customize common interface elements. They can give it a hand-painted feeling and provide a visual tool rather than a real beginning design.
20) Consider dependencies
Everyone knows the process of a shopping cart, right? Therefore, it is easy to draw a wireframe and put it aside. If you use a third-party payment tool such as PayPal? Then it may affect the work of some websites. Study the dependency and make corresponding modifications. This is easier to do at the beginning.
I hope this article can provide a clear idea of wireframing, who will participate, how to complete it, how to use tools, and how to output the final results. The final thing is that a good and complete wireframe can save you time.
User experience design
1、 What is user experience design? Explanation of terms of user experience design
User Experience (UE for short) is a purely subjective psychological feeling established by users in the process of using a product (service). Because it is purely subjective, it has certain uncertainties. Individual differences also determine that the real experience of each user cannot be completely simulated or reproduced through other ways. But for a well-defined user group, the commonness of its user experience can be recognized through well designed experiments.
User experience mainly comes from the interaction process between user and human-computer interface. In the early software design process, the human-computer interface was regarded as just a "package" wrapped outside the function core without sufficient attention. The result is that the development of human-computer interface is independent of the development of functional core, and often starts at the end of the whole development process. This way greatly limits the design of human-computer interaction, and the results are risky. Because the design cost of modifying the function core in the final stage is huge, the only way is to sacrifice the human-computer interface. This kind of speculative and gambling development is almost difficult to obtain a satisfactory user experience. As for customer service, it is also part of the user experience in a broad sense, because it is inseparable from the design of the product itself. Customer service is more about the quality of personnel, and it is difficult to change the products that have been completed and put into the market. But a good design can reduce users' demand for customer service, thus reducing the company's investment in customer service, and also reducing the probability of user churn caused by customer service quality.
The current popular design process focuses on user centricity. The concept of user experience enters the whole process from the earliest stage of development and runs through it. Its purpose is to ensure that (1) the user experience is correctly estimated (2) the user's real expectations and purposes are understood (3) the design is modified when the function core can be modified at low cost (4) the coordination between the function core and the human-computer interface is ensured to reduce BUGs.
In terms of specific implementation, it includes early focus groups, contextual interviews, multiple usability studies in the development process, and later user tests. In the development process of design, test and modification, usability experiments provide quantifiable indicators for when to leave the cycle.
2、 What are the main responsibilities of user experience designers?
User experience design, called UXD in foreign countries, is also referred to as UE design in China.
Let's analyze a foreign UE designer recruitment requirement to see what you need:
We are looking for a senior user experience designer to join our product design team.
We are looking for someone to join our growing Product Design group as a sr.
user experience designer.
The criticism includes product innovation, interface visual guidance, prototype design, and promoting design realization together with development.
Responsibilities include producing innovative,visually appealing human interface designs; creating design prototypes; working with developers to make designs a reality.
We need this person to work independently, cooperate with team members, exchange ideas, draw prototypes, and participate in the entire product cycle.
We need someone who can work independently, engage team members, communicate ideas, create prototypes, and finally work with team members throughout the release cycle of the product. This position reports to the Principal Designer.
Daily work includes: Day to Day Activities:
*Design based on human-computer interaction, graphical design, interface design and other relevant theories.
Generate designs based on common sets of HCI, graphic design, interface design and other relevant theories
*Draw prototypes at different levels: paper, frame, interactive web pages, Flash.
Create prototypes at different levels of fidelity: paper, wireframe,interactive HTML, and Flash
*Demonstrate concepts and ideas in different departments and organize feedback.
Present ideas and concepts to x-functional teams and incorporate feedback accordingly
*Generate visual elements such as icon, border, user control, window specification, and graphical layout
Create visual elements such as icons, borders, custom widgets, window treatments, and graphical layouts
*Work with product design team to develop some important added value concepts and revise products.
Collaborate with Product Design team to develop concepts of key additions and edits for the product
*Communicate with commercial experts and marketing department to confirm the design and get approval.
Communicate designs to business specialists and marketing team members for validation and buy-in.
*Communicate with developers to provide clear definition and implementation direction.
Communicate designs to development and provide definition and direction during implementation
*Communicate with the quality control department to provide clear understanding required in the testing phase.
Communicate designs to quality control and provide clarifications during the testing phase
*Work with the lead designer and product design team to meet internal design processes and standards.
Work with Principal Designer and Product Design team to evolve internal design process and standards.
*It takes 1/10 of the time to travel.
This job requires 10% travel
Qualifications&Requirements:
*4-5 years of working experience in application interaction design (interface design, product design). Solid experience in web applications and desktop applications.
4-5 years experience in application interaction design (UI Design, Product Design); solid experience with both web applications (not web sites) and desktop applications
*Major in design, human-computer interaction, usability or ability to demonstrate understanding of design, interaction design theory and practice.
Education in design, HCI, usability or ability to display formal understanding of design and HCI theory and practice
*Understand the life cycle of interior product design.
Understand in-house product design lifecycle
*Excellent communication skills: written and oral.
Good communication skills: written and verbal
*Understand browser and client based technologies (HTML, Java, Flash,. NET).
Knowledge of browser-based and desktop technologies (HTML, Java, Flash,.NET)
*Prototype technology, including DHTML, Dream Weaver, Flash or similar.
Prototyping skills using DHTML, Dream Weaver, Flash, or similar
*Experience in developing and running usability tests.
Experience with developing and running usability testing
*Industry research experience (Cooper's goal oriented design method is preferred)
Experience with field research (goal-directed method by Cooper is preferred).
*You can use the design process to describe how problems arise and how to solve them, whether working independently or with a team.
Should demonstrate ability to use design processes for problem definition and solution creation while working individually and with a group
*Can create graphic elements: icon, control, window, border, data layout.
Ability to create graphical elements: icons, widgets, windowing and boarders, data layout
How to understand the difference between user experience design and other concepts
It can be seen that the responsibilities of UX (user experience designer), IA (information architecture designer) and UE (usability testing expert) overlap on many levels. Here I separate the abbreviations of ux and ue to make a clearer distinction.
In the interaction designer discussion group I joined, foreign designers are also discussing these names and responsibilities. The administrator cannot stop meaningless name discussions several times, hehe. In fact, we encountered very similar problems. One thing that most people agree on is that IA in a broad sense can actually be UX. I wonder if you agree?
In fact, I think we should carefully discuss the different division of labor and cooperation methods of each person involved in UI design. As for the name, it is not important. We can refer to the person mainly involved in XXX work. I think it is clearer?
In general, IA can be UX?
Agreed~
In fact, this post is not about the clear division of responsibilities between UX and IA. As a new field, the division of labor cannot be so detailed. It is just about what work UX and IA should do, how they work, and where they are in the product development team. Because UX wants to promote the company's strategy to users and study HCI. User psychology is a bridge between the company and users. What is the position of such a bridge in the company and how to carry out the work..
After reading the job descriptions of these recruiters, I feel I still have some gains~
The discussion about big IA and small IA was very popular in the interaction designer discussion group some time ago, and then I saw some articles written and recommended by members. First of all, an article by Peter Morville called Big Architect and Little Architect proposed that the big IA actually guides the user research direction of the whole team like a band conductor or film director. Peter Boersma further wrote in his blog that it is time to rename the big IA as user experience.
I personally agree with this view. In fact, UX is the soul of the whole team's user interface, and is fully responsible for the overall usability and user experience of the interface.
Peter Boersma also summarized a T-word model:
The vertical and horizontal directions of IA obviously overlap. The vertical is actually the small IA mentioned before, including browsing, naming, content, etc. These overlap with interaction design, marketing and copywriting. When the small IA goes further, it involves more technical IA, including search, metadata and controlled vocabulary.
If we look at the T model from the perspective of an interaction designer, the vertical direction of interaction design is parallel to IA, while the horizontal direction they require is actually the same as that of IA, so that in the future, it will be the same for usability testers, copywriters, visual interface designers, etc.:
In this way, in fact, the horizontal field covering all vertical fields is User Experience:
I personally agree with this positioning for UX work. In fact, since this model was proposed by the IA people, the big IA and the small IA will become the big UI and the small UI if they are GUI people. Just as graphical interface design is always called UI in China, I think this GUI is actually equivalent to a small UI, that is, a small IA from the perspective of IA.
Many of us may be made by a small vertical branch to enter the horizontal and comprehensive field. Ideally, people working in UX should have horizontal macro-control ability and a certain vertical technical background.
How to manage user experience design
What is the goal of user experience design? The most important thing is to make the product useful, which refers to the needs of users. Apple's first PDA mobile phone, called Newton, came out in the 1990s, which is a very failed case. At that time, many people did not have the demand for PDAs. Apple invested more than 90% of its investment in its 1% market share, so failure was inevitable.
The second is ease of use, which is very critical. Products that are not easy to use are also useless. There are more than 150 brands of mobile phones in the market, and each mobile phone has one or two hundred functions. When a user buys this mobile phone, he does not know how to use it. He may really use five or six functions for more than 100 functions. When he doesn't understand what the product does for him, he may not spend money to buy the phone. Users should know how to use the product at a glance, rather than reading the instructions. This is also a direction of design.
The next direction of design is friendliness. At the earliest time, I joined Baidu Alliance. After Baidu approved it, I sent this email: Baidu has approved you to join Baidu Alliance. Approval, this tone is very, very uncomfortable. So now say: Congratulations on becoming a member of Baidu Alliance. This feeling on the text is also a detail of the user experience.
In fact, the purpose of visual design is to convey a message and make products attractive. It is this attraction that makes users think this product is cute. "Apple" actually has such a concept that users can be visually attracted and fall in love with the product. Vision can create user viscosity.
If the first four are well done, they will be integrated into the brand. This is a good time to do marketing. The first four foundations are not well done. The more promotions, the worse the users use them. They will leave immediately and never come again. He will also tell another person that this thing is difficult to use.
User experience design often makes the mistake of directly developing and directly launching. Many people say that as a laboratory, I can know the results as soon as I go online. This is also a correct idea. But if there are too many mistakes before going online, it will greatly affect the outcome of the situation. At the beginning, we can make some accurate judgments and make some choices. Only in the laboratory of the Internet can we do better.
User requirements are fundamental, but not necessarily functions
Baidu launched the space six months ago. In terms of function, it has no significant changes compared with other similar products. It has three basic functions: uploading articles, uploading pictures, and making friends. All blogs have these three functions, and they have more functions. But at that time, most blogs, whether CSPs or portals, could not solve one problem: speed. The performance is very unstable. The article has been uploaded
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