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Classification of online marketing services

Source: Shangpin China | Type: website encyclopedia | Time: 2015-06-14
1. Division according to service content

According to the different contents of services, online marketing services can be divided into online product services and online customer services.

(1) Online product service. Online product service is Beijing website construction As an important part of the website, some enterprises build websites mainly to provide online products and services and improve the service level of enterprises.

(2) Online customer service. Online customer service mainly refers to services that can be transported and consumed directly through the Internet. Its purpose is not only to meet customers' demand for pure services (a pure marketing of online service products without any tangible goods), but also to promote the sales of tangible products as a marketing method.

Whether providing online product service or online customer service, the core concept of service is to make customers satisfied and loyal.
Classification of online marketing services
2. According to the time of transaction

According to the time of transaction, online marketing service can be divided into pre-sales service, sales service and after-sales service.

(1) Pre sales services. Pre sales service refers to the use of the Internet to send product related information to target customers. This information includes product technical indicators, main performance, usage and price, etc. There are two main ways for enterprises to provide pre-sales services. One is to introduce product information through their own website publicity, which requires that the enterprise's website must have a certain popularity, otherwise it is difficult to attract customers' attention. The other way is to provide commodity information through online virtual markets. Information services not only include product information (including product performance and comparative information of similar products, etc.), but also introduce how to purchase product information (such as the services included in the product, product instructions and transaction steps, etc.).

(2) Services on sale. The service in sale refers to the service in the process of determining the purchase and sale relationship of the product, conducting transactions, and waiting for the product to be delivered to the designated place, that is, providing customers with consulting, shopping guidance, ordering, electronic currency settlement, delivery and other services. For some information products that can be transmitted through the network, enterprises can also provide listening and trial services. In the traditional marketing department, 30% - 40% of the resources are used to respond to customers' queries and inquiries about sales performance. These services not only waste time, but also are very trivial and difficult to give users satisfactory answers. In particular, for some cross regional sales, the proportion of customers requiring service is higher. One of the characteristics of online sales is to break through the dependence and segmentation of traditional markets on geographical location. Therefore, the service in sales of online sales is very important. Therefore, when designing a sales website, enterprises should provide online ordering function as well as order execution query function, so that customers can timely understand bank transfers, order execution and other situations.

(3) After sales service. After sales service refers to providing customers with services related to product help, technical support, use and maintenance in a convenient way in the use of products and services by virtue of the advantages of direct communication through the Internet. There are two types of online after-sales services: one is basic online product support and technical services, and the other is value-added services provided by enterprises to meet the additional needs of customers.

The main purpose of pre-sale service and in sale service is to make it easier for customers to reach transactions with enterprises, while after-sales service plays a leading role in establishing customer ties. Due to the pressure of sales, modern enterprises generally pay more attention to pre-sales and in sales services, and do a good job; However, for after-sales service, although all enterprises have corresponding functional departments, most enterprises do not provide satisfactory after-sales service. After sales service will become an opportunity for online marketing to compete for online customers.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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