What are the general contents of online marketing services?
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-06-14
Because of the interactive and personalized characteristics of the Internet, online marketing services require enterprises to start from their own interests and the personalized needs of consumers, pay attention to the adaptability between production and operation, market and consumers, and pay attention to the study of consumer demand changes. In the network era, enterprises have realized that they can provide users with more, better and faster services, mainly including the following:
1. Create enterprise website and build online customer service platform
To carry out online marketing, enterprises should first Website construction company Build your own website. Through this window, enterprises can provide comprehensive, detailed and timely product and service introductions to all customers and potential customers who are interested in enterprises or products, and timely release the latest information of enterprises to provide personalized services for customers. This is the platform and basic work of online marketing.
2. Member registration
Through registration, visitors or real customers can become registered members of the enterprise. Enterprises can obtain certain basic customer information and consumption preference information, which can provide basis for enterprises to carry out targeted marketing service activities. For example, China Mobile carries out a new promotion activity every other period of time, which is to inform customers through SMS, so as to guide customers to make new consumption.
3. Online technical support and training
Understanding the working principle of products and mastering the correct use of friendly methods of products are the premise for customers to select and use products correctly. Due to the lack of professional knowledge, field sales personnel are difficult to give standard explanations. Therefore, enterprises should make full use of the interactive function of the Internet to carry out online consumer training, so that consumers can understand the working principle of products and learn to identify and select products scientifically; Carry out online technical support to solve problems encountered by users in the use of products in a timely manner. For some simple product related questions, customers can find solutions through online knowledge answers, which saves time for both enterprises and customers.
4. Enterprise promotion
Nowadays, there are many means of market promotion. Enterprises can attract potential customers' attention and promote their purchase behavior by publishing their current product sales policies, various activities being held, and providing discounts and services, such as quantity discounts, cash discounts, installation services, warranty regulations, product and/or maintenance training, and promotional activities being held on their websites.
5. Online complaints
It is inevitable that the product will encounter problems in the use process, and customers can understand that the terrible thing is that the enterprise is timid in dealing with problems and evading responsibility. The enterprise allows customers to feed back problems encountered in the use of products to the enterprise through various channels such as publishing websites, product packages or complaint mailboxes. The most important thing is that the enterprise should have special personnel to collect customer feedback information on the network and quickly perceive possible problems. Before things get worse, if the enterprise can give timely and effective answers and solutions, it can turn customer dissatisfaction into trust in the enterprise. Effective handling of crisis events is often a way for enterprises to cook customers.
6. Online forum
The development of online forums is relatively fast, with Netease Community, Sina Forum and Alibaba having a greater impact. Customers can freely express their views on products in these online forums. For enterprises, they can collect product information provided by customers for their own use. Of course, it is more effective for an enterprise to provide a space for customers to freely communicate on its website, so that customers can freely express their views on products and use experience.
7. Online transaction and transaction security
Online transaction completion is the ultimate realization of online marketing. The completion of online transactions has made information services, online marketing and various online support come into being in one go, greatly improving transaction efficiency and reliability and security of transactions. The powerful information function of the Internet enables both enterprises and customers to inquire about transactions at any time. Of course, network transaction security is the bottleneck of network marketing. In order to remove customers' security concerns, enterprises should provide various relevant security measures and use facts to prove the feasibility of online transactions. Of course, network transaction security also needs legal support from relevant government departments.
From the perspective of online marketing market, more mature online marketing service projects (with certain product forms and pricing models) include: marketing website construction, website promotion, online technical support, online survey, online transactions and customer forums. These projects are also very mature in technology, but relatively speaking, large companies have stronger strength to engage in related work. The actual benefits brought by online market research and consulting services have not had the expected significant impact. The number of informal online marketing companies sending a large number of spam has gradually increased, which makes online transaction security still a major bottleneck of online services. Online online marketing services involve more content. The more detailed the services provided by enterprises, the more attention they can attract customers. Its service scope covers many fields such as novice guide, various FAQs, online questioning, customer training and customer navigation, which greatly facilitates customers.
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