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How to promote and optimize after the completion of enterprise website construction?

Source: Shangpin China | Type: website encyclopedia | Time: January 13, 2014
How to promote and optimize after the completion of enterprise website construction? Shangpin China Website construction company From the following aspects, I will explain to you what optimization and promotion work should be done after the completion of general enterprise website construction:
How to promote and optimize after the completion of enterprise website construction?

1. Content construction

Before promoting the website, you must enrich your website content, complete all kinds of information, and make the website interface design comfortable, not gorgeous, but simple and practical, Marketing website construction Only with content can you attract users. Otherwise, your users will not stay on your website for more than 20 seconds.

2. Website optimization

SEO website optimization It includes many aspects, such as website structure optimization, content optimization, external chain optimization, keyword optimization, etc. If the enterprise owner does not understand this method, it is better to find a special service company or individual to do it. At present, there are many companies and individuals that provide SEO services online (such as SEOER, which provides professional portal optimization for industry, regional portals, enterprise websites, etc.), but there is no fixed standard in this industry, so some individuals or companies that provide services will open their mouths. In such cases, they must consult more, Finally, choose a company or individual with high cost performance ratio to sign the contract.

3. Publish information

Publishing information means that you write your own original articles, and then publish them on the industry website of your own industry. Of course, you should also publish them on your own website. It is better to bring your own website with the article, and finally the source of the famous article, so that when others reprint it, you can find your own website.

4. Bidding ranking

Admittedly, participating in Baidu's competitive ranking is the preferred promotion method for most enterprises, but more and more enterprises find that there are many invalid clicks in the competitive ranking, and the monthly expenditure and income are seriously disproportionate. In fact, Baidu bidding is also skillful, but most enterprises do not know it. With good use of Baidu bidding, the effect is very good, and the annual cost is more than 10w.

5. Online advertising

I generally do not approve of online advertising by enterprises, but I do not rule out that online advertising sometimes does bring customers to enterprises. What should be noted is that online advertising must be refined. If you are a crusher seller, you should go to the industry website of the crusher to place advertising. The effect of placing advertising on comprehensive machinery websites is not necessarily good. Some industry websites have various packages such as VIP members, Be sure to bargain with them. Of course, if you have money and no place to spend it, you can attack in all directions. All major portals can put advertisements, and there are many website marketing alliances, if you want. I believe that such enterprises are in the minority.

6. Peer expansion

Peer expansion is to go to peer websites or forums to publish information. If there is a forum on peer websites, you can register and post a reply, along with your own website, but not too much. After all, it is a narrow road for friends. It is also good to replace your own avatar and signature with the pictures and website of your own website, even if you reply, The second floor of every post is our reply, which is the role of forum to grab the "sofa".

7. Offline activities

The website promotion method of offline activities is also a good publicity channel. For example, some activities that enterprises can hold can be sponsored even if you have no ability to hold activities. For exhibitions held by related industries, you can join the list of event sponsors, and then put your own website slogan or billboard on the event site.

8. Communication tools

Use personal communication tools such as QQ, msn, etc. to establish a qq group and join other industry qq groups. When you have nothing to do, talk in the group, and then properly publish your own website. Use communication tools to not only make friends with peers to understand the market, but also promote your own website. Kill two birds with one stone. Why not do it?

9. Friendly connection

Friendship connection is becoming less and less important. Friendship connection can't bring much traffic, but it is an indispensable element of SEO. If you want to find a friendship connection, you must find a website in the relevant industry to do the connection. If you sell machinery, don't go to a health network to do the connection.

10. Q&A

The question answering here refers to: go to Baidu Know, Post Bar, Sina Love, Yahoo Knowledge, QQ Ask and other websites to answer questions, what questions to answer and how to answer them? First, you can find the classification of your industry, or search for keywords related to your industry or product, and then check the questions asked by netizens one by one to answer them. Remember to leave your website address.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]