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What should be the focus of SEO website optimization in 2012

Source: Shangpin China | Type: website encyclopedia | Date: 2013-02-17
Beijing website construction Shangpin China: SEO website optimization Has grown up. SEO seen this year has gradually matured, and SEO has more influential factors: Website production Structure and links (internal and external) are focused. Some factors affecting the improvement and evolution of search engines have gradually improved, including social forums that provide a better and more relevant user experience.

I believe that SEO in 2012 will focus on three core trends and developments:

1. The growth of localized search and the transformation of people's search behavior.

2. Social interaction affects search engine optimization.

3. How mobile affects the development of SEO.

        How Mobile Impacts SEO Development

The continuous increase in Japan and South Korea, and the use of smart phones will lead to an increasing focus on mobile search engine optimization. At present, the audience of smart phones in Japan is about 140000 (11% of the population). In South Korea, the number is slightly higher than 200000 users (40% of the population). The mobile application market is booming in Japan and South Korea. In 2011, more mobile products were improved and new products were launched in Japan. Smartphone applications were downloaded continuously, and the mobile market share was growing.


　　 Social interaction affects search engine optimization

Take the five social media in Japan as an example. According to comScore, the usage of these platforms has increased by an astonishing 30% this year, while in South Korea, it has increased by 10%. Facebook has grown 150% in Japan since January alone. Chiebukuro Yahoo (the version of Japan Yahoo Q&A) has the highest market in the world among Yahoo, reaching 40% in Japan. In South Korea, Naver's KnowledgeIn network is the second most popular portal. Google does not dominate in South Korea (29%), but it has a 58% market share in Japan and continues to grow. Therefore, the introduction of "Google+" certainly has an impact on the market.

    Search behavior shifts to local

The main trend in SEO will focus more on optimizing local search. In the United States, about 40% of inquiries this year have a local intention. In Japan, where Google searches, their search for regions has more than doubled this year. South Korea Naver's maps, primary maps and local search platforms have also doubled their search queries. In the past 12 months, mobile phone use has surged and the market is consistent.

Local search results are different user search results display pages, which mainly depends on their IP address location. Mobile phone, it is easier for Google to know the exact location of users, and become a very targeted local search results. This will be a great opportunity.

All these social developments will continue and may move faster in 2012. But more importantly, social networks will start a successful SEO.

The website has a good social signal and will be favored by more and more engines, because they attach more importance to the relevance of high social influence. In Japan, we began to see the conditions for the ranking competition of Facebook pages in Google. In South Korea, we saw the coffee shop (Naver's blog platform) and had more comments. These comments and favorite interactions often become the first choice of Naver's home page.

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