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SEO planning for new stations

Source: Shangpin China | Type: website encyclopedia | Date: December 28, 2013
Website construction company Shangpin China: The SEO planning of a new website is a very procedural thing SEO optimization Different. The SEO planning of the new website must be very clear about the order of everything, so that the website can be promoted to the home page of the search engine ranking in the shortest time. An excellent new station optimization plan must include the following aspects:
SEO planning for new stations

1. Determination of keywords

A new Marketing website construction The words needed for this website must be determined jointly according to the content of the product and the needs of customers. Both are indispensable. Without product content, the relevance of the website is not well matched, and the ranking of the website in the search engine is more difficult than that of ordinary websites. Customers' needs also determine the conversion rate of the website. If a website has product content, but the keywords cannot be determined according to the customer's needs, it is difficult to accurately find the target group for customers.

2. Selection of domain name and server

As we all know, a domain name with high weight is very beneficial in website optimization, which can be understood as a congenital condition. Just like people with high weight, it is easier to play basketball. The server determines the friendliness of search engines when searching your website. The more stable and fast your server is, the higher the search engine scores you. This is also directly related to the judgment of a search engine on the weight of your website.

3. Determine the website external chain and news

Most of the time, we are blind in the process of optimizing a website. We don't know why the website is not available and what causes it. The easiest reason is to compare the data with those of the websites on Baidu's home page. At the initial stage of the website, we can determine how many articles we will write, how many external links we will do, and what external links we will send through the website through the collection and external links (related areas) of the website whose keywords are listed on the homepage of the search engine.

4. Optimization of website architecture and code

The structure and code of a website act as the foundation of a house in a website. A house can be built only after the foundation is laid, which is the foundation of a website. Every search engine emphasizes the structure of the website more than once, among which flat structure and attribute structure are the most popular. The flat structure is to let search engines reach every page of your website in the shortest possible link jump. The tree structure means that the secondary directory page of the website should be placed in the secondary directory of the server, and the tertiary directory should be placed in the tertiary directory. To ensure a clear hierarchy of the website. So that the search engine for the distribution of website weight to achieve the desired effect.

5. Other SEO related work

The era of "external chain is the king, content is the king" has passed. A website is no longer brainless writing articles, and you can go to the home page when you send the external chain. Every detail of the website determines the ranking of the website. In addition to the above work, there are many details, such as the review of website logs and the inclusion of international ranking directories. Of course, all the work to be done needs to be prepared in the early stage.

6. Diversion planning

The flow of a website is the most important issue for customers, which determines how much benefit the website can bring to the enterprise. Therefore, drainage is also an issue that needs to be considered in SEO planning. There are many ways to channel, and the most effective methods mainly include: soft text, soft advertising and event marketing. Soft articles generally mean that some highly technical articles are published on some platforms of related industries (preferably Baidu News), and then readers are hungry for your technology, leading customers to your website to look for other knowledge. Soft advertising is more demanding. It often describes an event in the form of a story. It introduces traffic to the website through some hidden details and some psychological needs of readers. Event marketing is mainly to introduce customers to the website with some special offers or gifts based on interests.

7. Establishment of social label

This kind of label actually belongs to the outer chain. However, such labels can be understood as the highest quality outer chain. Search engines give quite high weight to such tags. Common social tags mainly include Baidu Encyclopedia, SosoEncyclopedia, Amazon directory submission, etc.

The SEO planning of a website is not only for viewing, but also for implementing the SEO optimization of the website according to your planning book. The good or bad of the planning book directly determines the website's work efficiency in post SEO. And every step needs to follow a certain order. If the order is disrupted, some work in the early stage can be done in vain. The SEO planning of the new station is the most obvious.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
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