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Elaborating on the Effective Solution to Unstable Keyword Ranking

Source: Shangpin China | Type: website encyclopedia | Time: January 13, 2014
Many webmasters may have such a worry that the website keyword ranking is not easy to come up, but it will disappear in two days. I think the webmasters will start to worry at this time. If they don't worry, the boss will also worry with you. today Website construction company Shangpin China shares with you the solution to unstable keyword ranking.
 
Elaborating on the Effective Solution to Unstable Keyword Ranking

First of all, we need to know which websites are easy to filter out as Baidu updates.

The first category: those with low weight, low credit and more common website errors.

The second type of external chain death:

When the outer chain is filtered to 0, it is not because the quality of the outer chain is not high, but when more than 80% of the outer chain is treated as yellow, garbage and other outer chains, these high-quality outer chains will also be ignored and filtered.

The third type of content is too similar:

There are many content pages with most similarities. The website will be well included at the beginning, but after the spider index library has been filtered, the inclusion will be seriously reduced, even by K.

Here is an example: each page of a website has only one keyword content, but there are many keywords in the title of each page, which results in the weight dispersion. All keywords in the title in the early stage will be ranked and weighted, and many keywords will be filtered according to the content in the later stage, resulting in a decline in the ranking.

To sum up, since we know the reasons for the unstable keyword ranking of our website, we need to carry out corresponding operations to make our Marketing website construction Our website has steadily improved its ranking. Now let's listen to Shangpin China continue to share the necessary operation of steadily improving website keyword ranking.

1. Selection of keywords

For the selection of a keyword, we need to consider from many aspects, not just from one aspect of demand to determine our keywords. We can get the most suitable keywords for our website from the analysis of regional demand, keyword demand, category demand and other data.

Shangpin China Friendly Reminder:

>Do not stack and repeat website title keywords, but carefully modify them. The result of piling up keywords will only be considered as cheating by Baidu.

>Not every keyword should appear in the title.

2. Promotion of page value

Here, many enterprise stations have a wrong practice: copy the content of the product manual as the page content, and we should remember that the content of SEO should meet user needs (we don't care about words or pictures)

So what should we do: we study what users care most about the product from the perspective of users, and what users want to know most when searching for the product?

Let me give an example of quality and performance:

Performance: Do not copy the product manual. Users usually want to see the product effect when they see the performance. It is better to make videos. It is better to have high-definition and professional explanations. With a little text description, the page quality will be very high. We can introduce the basic data of our products, then compare the data of each product, and finally explain why we use our products and where our product advantages are.

Quality: We can use various certificates and other authoritative things to prove how reliable our product quality is.

In addition, the franchise page cannot do as above, because the franchise page needs to do product conversion.

3. Voting principles of links

The internal chain is a very important factor for the website. When we do the internal chain, we should consider the stages. The needs of users at different stages are different. The links we make must be valuable, and we can properly add some factors to guide users to click to achieve conversion.

Here I only emphasize the order of the inner chain: the order of the inner chain must be home page>column page>inner page.

Conclusion: When we find that the keyword ranking of a website has disappeared, we must not rush around to ask others what to do if the keyword ranking has disappeared? We might as well calm down and think about why the website keyword ranking will decline, then find out the influencing factors and solve the problem. Seo is a gradual process, webmasters should not be eager for quick success and instant benefit.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]