How to judge the success of a website's SEO
Source: Shangpin China |
Type: website encyclopedia |
Time: April 12, 2013
There are many people who do SEO Website production It can't be separated from SEO, but what kind of SEO can be regarded as success? Let's discuss this problem: A lot of people do SEO, enterprise web site production is also inseparable from the SEO, but SEO do what is success? The following discussion about this problem:
Before conducting SEO, it is one of the most important things to clarify your business objectives. For example, your goal could be to increase non brand search traffic by 25%. Once you have clear business goals, you can start to consider how to achieve these goals, and the task of the SEO team is to achieve these goals. Here is how I measure the success of SEO work. In the development of SEO before, clear your business goals is one of the most important things. For example: you can aim is to improve the non brand search volume 25%. Once you've defined business objectives, can begin to think about how to accomplish these goals, while the SEO team's task is to achieve these goals. Here is the following my own how to measure the success of SEO work.
1. Ranking report Usually, customers tell us that they want to rank certain keywords to a certain position. There are many tools on the market that can help us detect these rankings, but it is recommended not to trust this method of measuring results. First, these query tools mine search engine ranking results, but this violates the terms of service of search engines. For this reason, it may not be particularly reliable. Secondly, these data are deceptive. These software search ranking operations usually only focus on the keywords with a large amount of search, and these keywords usually account for about 10% of the total search volume. Even if you succeed in achieving the ranking goal of some keywords, you will not be able to achieve the business goal unless you can optimize the long tail keywords. In addition, the ranking data will fluctuate for many reasons, including what search engine server calculates your ranking results. Check your ranking, but don't take it as the decisive factor of SEO success. Also, you should check manually. 1 ranking report Typically, customers tell us that they hope will be some specific keywords ranking reached a position. There are a number of tools can help us detect these rankings, but preferably not rely on this method to measure results. First, the query tool mining search engine ranking results, but this violates the terms of service of search engine. It is for this reason, it is probably not particularly reliable way. Secondly, these data are deceptive. These software search ranking operations usually focus on a large quantity of search keywords, the keywords are usually accounted for about 10% of total search. Even if you successfully complete some keywords ranking objectives, but also unable to achieve business goals, unless you are able to perform the optimization of the long tail keywords. In addition, ranking data for many reasons and floating, including what search engine server computing your ranking results. Check your ranking, but don't think of it as a decisive factor in the success of the SEO. Also, you should manually detection.
2. Number of links added Many times, customers will ask how many links can be added to them every month. But it depends on how many links you want? If a customer wants to add 1000 links a month, we can easily implement it. However, these links are of little value. In these cases, we remind customers that sometimes the value of one link can be more than 100000 times the value of another link. Tracking links you add is fun, but it's best to assess the quality of the links. Therefore, we can continue to check the number of links, but do not regard it as the decisive factor for success. 2 the number of add links Most of the time, customers will be asked to add the number of links for their monthly. But it depends on how much you want to link? If a customer wanted a month to add 1000 links, we can achieve very easy. However, these links are of little value. In these cases, we remind customers sometimes a link value can be 100000 times higher than another link value. Follow links added quite interesting, but the best evaluation of link quality. So, we can continue to detect the number of links, but don't think of it as the decisive factor of success.
3. Non brand search traffic This is very important. Pay attention to the daily independent visitors and traffic graph. Brand search traffic is also important. Some websites need to use the company name to search for results. This is because one of the most commonly used anchor texts directs the organization name to the homepage of the website. You will usually find that various irrelevant traffic will be imported into the website, but it is generally impossible to bring additional conversion rates. Don't forget to evaluate separately. 3 non brand search traffic This is very important, pay attention to daily unique visitors and flow chart. Brand search flow is more important, some sites need to use the company name to search results. This is because the most commonly used anchor text will put the organization name guide website home page. You will usually find that not related to flow various will import site, but it is generally not possible to bring additional conversion rate. Don't forget to evaluate each.
4. Visitor behavior Visitor behavior, including jump rate, online time and average number of pages viewed, is very useful. Statistics of visitor behavior can clearly indicate whether SEO is successful. The higher jump rate and the decline of online time will indicate that the related traffic is beginning to decrease, and also that it is the problem of the website itself. 4 visitor behavior Visitor behavior includes the jump rate, online time and average browse pages, these are very useful. Statistics of visitor behavior can specify whether SEO success. Drop jump higher rate and the online time will show that the flow is beginning to reduce, also can show is the site itself is the problem.
5. Conversion rate This is the most important measure. How the natural ranking traffic affects the conversion rate will be worth our attention. For many companies, product sales is the most basic goal. However, the conversion rate also comes from "Contact Us", demand submission, form submission, white papers and downloaded files. When search traffic and visitor behavior are important factors to measure the success of SEO, it becomes more necessary to measure the conversion rate brought by natural search traffic. If the traffic increases by 50% and the conversion rate increases by 30%, your business goal is to increase by 30%, because the conversion rate is the most important. Note: This difference does not mean that it is a big problem, but rather quite normal. 5 conversion rate This is a measure of the most important factors. Natural ranking flow to conversion rate will be worthy of our attention. For many companies, product sales is the most basic goal. However, the conversion rate from the "contact us", the demand to submit, submit, white and download files. When the search traffic and visitor behavior is an important factor to measure the success of SEO, measured from the natural search conversion flow rate becomes more necessary. If the flow rate is increased by 50%, while the conversion rate of 30%, then your business goals to improve the conversion rate of 30%, because the most important. Tip: this difference does not represent a big problem, but quite normal.
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