Several important aspects of website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: April 15, 2013
The webmaster should design well the navigation text, code program, website structure, internal chain, external chain and website update. None of these aspects should be sloppy, and they should be done carefully to be more effective Website construction It is also considered as the place where website optimization and update should be paid attention to. Webmaster want to design good navigation text, code, the structure of the site, in the chain, the chain and site updates, this one also can not be sloppy, but do it in detail will be more effect, luxuries Chinese website construction and website optimization update that attention should be paid to the place.
Navigation text
Navigation text
I believe that many friends can often see the picture navigation on many enterprise websites, and the ordinary network promotion company has not stopped the relevant labeling. People who do seo know that spiders can't recognize pictures and FLASH without ALT tags. The navigation of the website is located at the head of the home page, which is very important for optimization. It is a waste of money. And when the network speed is not very good, the loading is still very slow. After waiting for half a day, the pictures are not painted. I also think the user experience is very unfriendly. Believe that many friends often can see pictures navigation in many websites, and common network promotion company did not stop the annotation. Do the SEO people know the spider on did not add ALT tag pictures and FLASH is not recognized. And the site navigation is located in the home of the head, the optimization is very important, it is worth, but just wasted. And good speed in no time, loading is very slow, waiting for a long time. Wood brush, also think the user experience is also very unfriendly.
Code reduction
Concise code
We all know that the source code of the web page crawled by spiders is different from what we see with our eyes. If your website is full of codes that can't be recognized by spiders, such as js and iframe, it seems that the food in this restaurant is not what you like to eat and does not suit your taste. After you go there several times, will you go there again. Therefore, we need to simplify the code of the webpage and reduce the signal-to-noise ratio of the webpage as much as possible, so we'd better use css+div according to Marketing website construction W3C specifications stop designing to let spiders enter your home. We all know that the spider crawling is the source code of the webpage and our eyes see is not the same. If your site was filled with JS, iframe spider can't identify the code, this is like the food in this restaurant is not you like to eat, are not fit to your taste, then after you went several times, and then you will go. So we need to streamline the webpage code, as far as possible to reduce the webpage signal-to-noise ratio, so it is best to use css+div design according to the W3C marketing website construction specifications, let the spider come into your house.
Reasonable structure
Reasonable structure
Many friends often only focus on the external optimization of the website, that is, many people in a narrow sense think that the release of tasks outside the chain. However, little attention is paid to the optimization of the internal structure of the website, that is, internal optimization. The directory of the website should not exceed 3 levels, that is, it is best to reach any page of the website after 3 clicks at most. Of course, sometimes there are more directory levels according to the demand. For example, the website directory of the ordinary B2B platform will be deeper, but we must achieve the minimum number of clicks to reach any page of the website. Many friends often focus only on the external website optimization, namely that task narrow many people release the chain. While there are few focus on optimizing the internal structure of the website, also is the internal optimization. The site directory should not exceed 3 layers, namely, after at most 3 clicks can reach any page of the website is the best. Of course, sometimes according to demand the directory hierarchy more, web directory will like ordinary B2B platform is deep, but must be a minimal number of clicks, can reach any one page site.
Inner chain in place
Within the chain in place
We have all seen spiders, and naturally we have seen the spider web of spider knots. We can see that the structure of the spider web is very beautiful, extending in all directions. In the same way, it is better for our website to form internal links in all directions, which can not only improve the collection of the website, but also improve the user experience of the website, and also promote better transmission of the weight of the website, which can be said to be very beneficial. We have seen a spider, it is seen a spider web. The spider. We can see that the structure of spider web is very wonderful, lead in all directions. Also our best site also lead in all directions form the website internal links, so that not only can improve the site included, but also can improve the user experience of the website, also can promote the transfer of weight better website, it is good.
Website updates
Website updated
This is also the most difficult thing for many friends to do. Many friends often fish in two days and compete in three days. Baidu promotes both websites and blogs, and often insists on updating them for a period of time. After that, the update frequency of the website blog becomes lower and lower, until the later stop updating articles. However, once the spider came, he found no update, the second time he came, the third time he came, he didn't update, and so on. After several times like this, the spider will not go to your website, or will go to your website less. This is also a lot of friends is the most difficult to do, keep on carving. A lot of friends used to be two days fishing for three days of tennis, Baidu promotion whether website or blog, after a period of time often adhere to update, update frequency of the website blog is more and more low, more and more low, the back of the suspension until the update. Naturally, the spider to a found no update, the second coming is not updated, third time didn't update, so several times after the spiders will no longer go to your website, or less to your site.
Outer chain quality
The quality of the chain
With regard to the external chain, many friends think that it is so simple. They spend hundreds of yuan to buy a QF device, and then automatically send Afa on various forums and BSP blogs. Finally, one day when I saw that the website has become more than ten thousand, I felt very happy and the website has also improved. Suddenly, the next time Baidu updates, it is found that there are few external links left on the website, and the website usually goes from the top of the mountain to the bottom of the mountain by rocket. Sad, alas! On the establishment of the outer chain, friends need to pay attention to three points: the number of the website outer chain, the quality of the website outer chain and the stability of the website outer chain. About the chain of this, many friends will think this is so simple, spend a few hundred dollars to buy a QF, then in each big forum, blog BSP automatic hair hair. Finally one day at the site outside the chain of tens of thousands of, so very happy, also picked up a website. Suddenly a Baidu update time, the chain that there is not much left. The website, website and rocket from the top to the bottom of the hill of ordinary. Miserable, alas! On the establishment of the chain friends need to pay attention to three points: the stability number, site outside the chain site outside the chain of quality and site outside the chain.
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