The necessary knowledge of website seo optimization that can not be ignored for novice website building
Source: Shangpin China |
Type: website encyclopedia |
Date: August 22, 2013
When a novice builds a website, he doesn't focus on website optimization. He thinks that as long as the website goes online, he can go online in a hurry, even if some necessary preparations are not done well. When he goes online, he is still modifying the layout and color design of the page, and modifying the title and content description. Those novices don't value it Seo website optimization The main performance of the website is that after the website went online in a hurry, the layout of the page and the color matching were not good that day, so they changed a little every day, and modified the style sheet every other time. This is a common thing for novices, and it is also a taboo for novice website optimization. When the new site, and not the website optimization, as long as the website online, and even some necessary preparations are not ready, we rush on-line, but also on the line, still modify the webpage layout and color design, modify the title and description, the main performance of novice don't focus on the SEO website optimization is site rush on-line, the day see webpage layout is not good, color is not good, every day to change a bit, every time you change the style sheet, it is the novice often do, this is also a novice website optimization of the taboo.
Now let's talk about the necessary knowledge of SEO optimization that can not be ignored when building a website for novices. The following comment website SEO optimization must have knowledge of the new site can not be ignored.
1. Website template problem.
Website template.
Before launching the website, be sure to Website construction After template design, all kinds of web page details should also be solved in the local test. Don't change the web page style after going online. This is a favorite thing for novices. Of course, if you are not very familiar with web page design and use someone else's template, you just need to pay attention to some details. After all, the website is content oriented, which certainly doesn't mean that you don't pay attention to website templates, A good template may bring a good user experience, which is very helpful to retain users and improve the return rate of the website. Therefore, it is of course very important to be able to design excellent templates. If not, it is content oriented. Before the line on the website, must first be website template design and construction, various webpage details, also should do well in the local test, don't also modify webpage style, this is new to most like to do, of course, if you're on the webpage design is not very familiar with, is not the template, then you as long as you pay attention to some details to be good, after all, site is the content for the emperor, of course is not to say do not attach importance to the site template, a template may bring good user experience, to keep users, are of great help to improve the site back rate. So to design a good template, of course is very important, if not then content.
2. Website title.
Website title.
Novice websites like to frequently modify their titles and descriptions after they are launched, which is also the main reason for Baidu's slow inclusion of new websites. So before you go online, you must give your website a good positioning. You must determine the title of your website. After research, if you can come up with a new word for the website title, Baidu Spider will pay too much attention to you, and will give you a faster collection. Of course, novelty does not mean being obscure. Don't make some obscure words, because they are not beautiful, Remember, website optimization is to give users experience, not to please search engines. Even if you are friendly to search engines, your user experience is poor (here mainly refers to users' pv volume and duration). Ranking will be lost sooner or later. So under the premise of user experience, try to find a better title, and you can use Baidu Index to check, The title should be fluent, so that users can remember it. It is also good for search engines, such as designing the title of Frontline Material Network. New sites online, like change site title and description of frequent, this also is the main reason of Baidu included slow to railway station. So in online before, be sure to give your website a good location, to determine your site title, after the study, for the site title, if you can come up with a novel vocabulary, then Baidu spider will pay more attention to you, will give you a faster included, of course, the novel is not to say that rare, not doing understand words, feel not good, remember one thing, site optimization is to give the user experience, not to please search engine, even if you search engine friendly but your poor user experience (here mainly refers to the amount of PV users and residence time) ranking will be out, so the user experience as the premise, try to think of a better title, can use Baidu Index check, best if a way to smooth, so that the user can remember, the search engine or, such as design line material net title.
3. Internal chain construction.
Within the chain construction.
If there are few internal links on your website pages, it is difficult for new websites to quickly include them, because there are few internal links to describe your Marketing website construction With less content, the user experience must be very poor. If the user experience is poor, Baidu Spider may think that your website is a junk website and will not be included for a long time, or it is just a symbolic home page. Therefore, the internal chain construction is still related to the user experience. Here you know the importance of user experience! Construction sites within the chain within the chain, if your site is very few, it is difficult to quickly included for new sites for, because the chain less explain the construction of marketing your website content is less, less so the user experience must be very poor, poor user experience, then Baidu spider might think that your site is landfill site, has not included, or symbolic included the home page, so the construction of the chain or and user experience, here know the importance of user experience!
4. Advertising issues.
Advertising.
Put ads on new websites when they are online, which is not conducive to website optimization and will reduce the friendliness of search engines. Therefore, try not to put ads on new websites. Put some pictures on the advertising spaces that have been laid out to make the website look better overall, especially pop ups. If you are a new website, put pop ups as soon as you go online, Basically, your website will be sentenced to death by the search engine, because Baidu's new algorithm and pomegranate algorithm are specifically aimed at pop-up advertising. Of course, the traffic of new websites is certainly not large. If you put pop-up advertising to make a profit, there are only two possibilities, one is that you have a good source of legitimate traffic, the other is that you are ready to brush traffic, Both of them are bad for the long-term development of the website, so if you want to develop in the long run, you should not take this shortcut. The new line will put advertising, this is not conducive to the website optimization, will reduce the search engine friendly degrees, so for new sites, try not to put advertising, put some pictures on the already layout good advertising position, make whole site look nicer, especially the window advertising, if you are a new sites, a on line on the pop-up ads, so basically you website is search engine sentenced to death, because the new algorithm Baidu, pomegranate algorithm is designed for pop-up ads, of course, the general flow is not sure, if you put the pop-up ads to profit, as long as the two possibilities, one is you have a legitimate source of traffic is very well, one is you ready to brush flow, these two kinds of long-term development of the site are not good, so I want to long-term development, we should not make the cut.
5. Content collection.
Content acquisition problem.
After the new website was launched, it began to collect articles. For Baidu, such websites are garbage websites and will not be included at all. Even if they are included for a period of time, they will be k, I think you will say, I am pseudo original. I once saw a website today, and the website content is almost collected, but its ranking is very good. How did he do it, I studied the articles collected by him and found that they were basically unreadable, but they were ranked well. After some searching, I found that some irrelevant content was put in the articles collected by him. The font color of the content was the same as the background color of the article, so that users could not see the articles when browsing, and the user experience would not be affected, It can also rank well. New sites began to collect articles online, for Baidu, such sites is garbage sites, not included, even if included after a period of time will be K, I am sure you will say, I pseudo original ah, I once saw a website, website content is almost acquisition, but his ranking is good, that he is the how to do ah, I studied his collection of articles, no readability basically, but is the ranking is good, after a search, finally found his collection article put some irrelevant content, the content of the font color and background of the article color to be the same white, so that users browse the time not see, do not affect user experience, but also a very good ranking.
I think most people will think this is a good method. Indeed, I have observed this website for a long time, and its ranking has not dropped, and it is still rising gradually. But one thing is that the PV of this website is very low, almost the same as that of IP. What does this mean? He does the website to cater to the taste of search engines, rather than focusing on user experience, And the fact shows that the user experience of the website is very poor. I believe that such websites cannot go far, and users are easy to lose. Speaking of user experience, we can imagine that everything revolves around user experience. I think most people would think that this is a very good method, I observed this site for a long time, ranking has not dropped, but also gradually increased, but the point is that this site PV is very low, almost like the IP, what does this mean, he is doing a website in order to cater to search engine taste, rather than focus on user experience, but also the fact that the user experience of the website is very poor, I believe this kind of website is not far away, the user is very easy to loss. Here is that the user experience, one can imagine everything revolves around the user experience.
6. Host space problem.
Host space problems.
Without a stable space, it is difficult to do a good job in Baidu ranking. Many novice webmasters consider the price most when buying space. They hope it is cheap and the space is large. I believe in the truth that cheap is not good. Don't covet small bargains, or you will really regret it. I have seen several websites with good rankings and high weight, but because of space problems, After a period of time, Baidu had better reduce the weight. Although the weight was restored with the stability of space, it would reduce the friendliness of search engines for new stations. Therefore, the choice of space is very important, and you must not be greedy for small gains. Without a stable space is very difficult to do Baidu ranking, many novice webmaster, buy space when the price is considered the most problems, want cheap and space is large, I believe that no good cheap goods truth, don't covet petty gain, otherwise it will make you too late to regret, I have seen some sites have very good ranking, weight is high, but because of space issues, for a period of time not open, is best Baidu down the right, although in the end with the stability of the space, weight or restored, but for new sites will reduce the search engine friendly degree. So the choice of space is very important, must not covet petty gain.
7. About 301 redirection.
About 301 redirection problem.
Generally, domain names are divided into primary domain names and secondary domain names. For example, xxx.com and the former are primary domain names and the latter are secondary domain names. According to custom, some people prefer not to bring www, while others prefer to bring www. Therefore, in order not to spread the weight and build the brand, 301 redirection is required. The specific methods will not be described here. For novices, Remember to do a 301 redirect immediately after you go online. Don't wait for your website to have a good ranking before doing a 301 redirect. This will cause your website's ranking to stop rising. It is important to choose the domain name you want to use and don't redirect repeatedly. In general, the domain is divided into the main domain and the two domain names, such as xxx.com and the former is the domain name, which is the two level domain, according to custom, some people love without WWW, and some people like WWW, so in order to make do not make weight dispersion and brand, you need 301 redirect, you not here on specific methods, for the novice, be sure to immediately make a 301 redirect in on-line, so you do not have a good website ranking in the do 301 redirection, this will lead to your website ranking will stop rising, it is important to select you want to use the domain name, do not repeatedly redirection.
I once saw a website with a high ranking and a weight of about 3, but once I saw that he made 301 redirects, which he had not done before. He pointed the website with www to the website without www, but in the past few days he pointed the website without www to the website with www. A few days later, his website was demoted, and the weight was directly reduced to 0. It has not been recovered for more than 4 months, although many of them were included, But the weight ranking is very low. Although the weight will recover sooner or later, it will take a long time. After all, grassroots webmasters can't afford to wait, so 301 redirects need to be careful and operate carefully. I have seen a site, was ranked very high, the weight is about 3, but once see him do a 301 redirect, haven't been done before, will take www direction without WWW, but after a few days he would not bring the WWW to the WWW, the a few days on his web site is down right, the weight is directly reduced to 0, has more than 4 months has not recovered, although included many, but the weight of ranking is low, even though the weight will recover sooner or later, but time will be very long, after all grassroots webmaster is not afford, so a 301 redirect the need to be cautious, careful operation.
Finally, we remind you to regularly check whether 301 redirection is still effective, especially after the host upgrade, this site has had this problem, after the host upgrade, 301 redirection has all gone. Fortunately, this site is a new site, so don't worry too much. Finally, to remind you to develop a regular check 301 redirect is still valid, especially the host after the upgrade, the station has appeared this kind of problem, the host after the upgrade, 301 redirect all away, but the station is new sites, do not worry too much.
8. Submit the website url search engine.
On site URL search engine submission of problem.
For a new website, the submission of url is very important. When to submit and how many times to submit it are also important. Personally, when a new website is launched for a period of time, when your website content updates regularly, submit the url. Do not submit when your website updates irregularly. When spiders come, your website has no content, It will reduce the friendliness of search engines. The best way to update articles is to form a rule, and then submit the url. Finally, novices should form the habit of reading website logs, and analyze the IP segment of Baidu Spider and the number and rule of crawling the website, which is very helpful for website optimization. For new sites, URL is important to submit, when submitted, submit many times, this is more important, personal think, on-line for a period of time in the new sites, in your website content update law, the submission of URL, do not update when there is no law to submit your site, when spiders your website does not have content, will reduce the search engine friendliness. Updated best article to develop rules, and then submitted to URL, finally the novice to form the habit of Web log, IP segment analysis Baidu spider crawling frequency and regularity and take website, has the very big help to the website optimization.
Conclusion: These are some important issues for beginners to consider when building seo websites. Taking these into account will make your website construction less detours and quickly include and obtain rankings. Summary: This is the new site SEO to some important issues to consider, taking into account that will make your web site to little take some detour, fast included and ranking.
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