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Seo infrastructure must be well done in website construction

Source: Shangpin China | Type: website encyclopedia | Date: July 20, 2012
First, focus on user experience. We should focus more on user experience, which is our focus in the next step. Pay no attention to user experience, continue SEO Optimization and promotion will be water without source and wood without roots. The author has optimized a website about township retail companies. At that time, I thought it was the most important thing to do the outside chain, and I should put my energy into the work most. Of course, this was true in the early days. But when it came to the initial stage, I still put a lot of energy into it, and still put the focus of my work on the mound. Because at that time, I thought that the key words had gone up, and the external chain became more important. I tried my best to do more external chains. More and more times outside the chain, the ranking of retail companies' websites goes down day by day. The more the outer chain, the faster it goes down, and the two become strangely negatively correlated. I carefully analyzed the reason. The key is Baidu's review of website user experience, such as the bounce rate and quantity. In fact, there are still many Website production Both can be maintained better and the user experience can be optimized. However, many excellent workers have fallen into the misunderstanding that I am not thinking about carving beams when I continue to build soil. After an article is written, there is not too much communication and comment, there is no interactive information, or the update is slow. Such is the bottleneck of website development. The key to user experience, in a word, lies in interaction. Interaction is to maintain the good atmosphere of the website, dare to speak and write, and be responsible for your website friends. This attitude is the premise of user experience.

Second, focus on website analysis. Here, we should start from two aspects. The first is the analysis of data types. For example, the bounce rate of statistical tools is closely related to the quality of articles. Let each of your friends be happy to write comments and express their feelings, and let their articles be of high quality. Keep the update frequency, so that you can have the lowest bounce rate. High is the highest value of your website.

This is also related to the user experience mentioned above. The second is the analysis of website structure. When using the outer chain to stack the rankings, we may ignore the most critical points in the website structure. After the initial stage, the ranking gradually declined over time. This is not a problem of the outer chain, but a problem of the structure. In my experience, only a good structure with links can maintain a stable ranking. Only links, as if no high platform, only a layer of soil piled foundation, will not last. Many websites do not carefully analyze the structure, and many errors have declined in ranking over time. Therefore, we must carefully review our own structure from the beginning, which is the core of the website ranking.

Third, it focuses on website mining. After maintaining the user experience and analyzing the structure, the next step is to dig out the long tail words of the website. Long tail words can never be excavated, so we must focus on the whole. That is to mine the long tail words of catalogs and products and find a large number of long tail words. Both the catalog and the product can be derived from the long tail on the first floor to the long tail on the lower floor. It is worth mentioning that there is another way to count which keywords come to our website through statistical tools. There are a large number of keywords every day. It is also a good way to mine the sources of these keywords. Here are some examples. For example, the word retail just mentioned can be found in Baidu Know. For example, how to find a retail company, what is the best rural retail company, and so on. Baidu knows and Post Bar has a lot of information about this. Dig more ways for users to ask questions, and obtain the retail information they need from these ways. I believe that soon, you will be able to discover a large number of words to promote your own website. Remember, the long tail is the flow and the embodiment of the values of your website.

The three points mentioned above are the author's humble opinions on the work of carving beams after building soil. After the initial stage, we should shift our focus to these aspects. A platform with a solid foundation, reasonable structure and excellent experience is our pursuit. To achieve this goal, we must focus on different tasks at different times. This is also the art of work.
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