SEO optimization of e-commerce website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: July 20, 2012
1、 What is SEO
SEO Is the abbreviation of Search Engine Optimization, which is described in English as to use some technologies to make your website in the top places in Search Engine when Somebody is using Search Engine to find something, which is translated into Chinese as "search engine optimization", generally referred to as search optimization. The main work of SEO is to learn how various search engines crawl Internet pages, index them, and determine their ranking of search results for a specific keyword, so as to optimize the pages and improve the ranking of search engines, thereby increasing website visits, and ultimately improving the sales or publicity capabilities of the website. To put it simply, SEO is an online marketing method that allows websites to get better rankings in Baidu, Google, Yahoo and other search engines so as to win more potential customers. It is also a way of SEM (search engine marketing).
2、 Prospects and development
In foreign countries, SEO has been carried out earlier. Those who specialize in SEO are called "SearchEngine Optimizers" by Google, or SEOs for short. In China, SEO developed relatively late, mainly starting in 2002, when there were relatively few people studying search engine optimization technology. SEO mainly developed between 2006 and 2008. The staff engaged in SEO are mainly responsible for keyword ranking detection and maintenance of the company's site, and the construction of search engine experience, commonly known as SEOer or SEO specialists, SEO engineer, etc.
3、 What SEO needs to master
Knowing what is SEO may stimulate your interest in SEO, and you will ask what you need to master in order to learn SEO? In fact, SEO is not so divine as you think. In short, you should adjust your website to have a good "communication" with the search engine, so that the search engine can properly understand your website. If the search engine can't find your website, let alone ranking. Because every search engine It is necessary to find your website through certain methods, which requires your website to follow certain rules, otherwise it is like the old Chinese saying "no chance to meet, no acquaintance". The guide given by search engines to webmasters is a good guide Website construction Guidelines. Of course, this is not enough. You also need to master the following knowledge points
1. Learn how search engines crawl and index web pages You need to know some basic working principles of search engines, the differences between search engines, how search robots (SE robots or web crawlers) work, how search engines sort search results, and so on.
2. Meta tag optimization It mainly includes Title, Description, and Keywords. There are other hidden words such as Author, Category, Language, etc.
3. How to select keywords and place keywords in web pages Search with keywords. Keyword analysis and selection is one of the most important tasks of SEO. First, determine the main keywords for the website (generally about 5), and then optimize these keywords, including keyword density, relevance, and prominence.
4. Understand the main search engines Although there are many search engines, only a few play a decisive role in website traffic. For example, English mainly includes Google, Inktomi, Altavista, etc; In Chinese, Baidu, Sohu, etc. Different search engines have different rules for page fetching, indexing and sorting. Also learn the relationship between search portals and search engines. For example, Yahoo and AOL use Google's search technology for web search, and MSN uses Looksmart and Open Directory technology.
5. Main Internet directories Yahoo itself is not a search engine, but a large website directory. Neither is Open Directory. The main difference between Yahoo and search engines is the way of collecting website content. The directory is manually edited, mainly including the website homepage; Search engines are automatically collected. In addition to the home page, they also grab a large number of content pages.
6. Pay per click search engine Search engines also need to survive. With the growing maturity of Internet commerce, paid search engines have begun to prevail. The most typical ones are Overture and Baidu, including Google Adwords, Google's advertising project. More and more people locate commercial websites by clicking ads on search engines, which also has a lot of knowledge about optimization and ranking. You have to learn to get the most hits with the least advertising investment.
7. Search Engine Login After the website is finished, don't lie there waiting for guests to fall from the sky. The easiest way to let others find you is to submit your website to a search engine. If you are a commercial website, major search engines and directories will require you to pay for inclusion (for example, Yahoo costs $299). But the good news is that (at least so far) Google, the largest search engine, is still free, and it dominates more than 60% of the search market.
8. Link Exchange and Link Popularity Web content is linked to each other in the form of hypertext, as is the case between websites. In addition to search engines, people also surf through links between different websites every day. The more links from other websites to your website, the more visitors you will get. More importantly, the more external links your website has, the more important it will be considered by search engines, thus giving you a higher ranking.
SEO optimization formula
SEO=∫ Clock=∫ C1+L2+K3+O4 1. Pi is an integral symbol, C=content, L=link, K=keywords, O=others. SEO It is a long-term integration process of "time", and the content is the core 2. C1 - Rich content is the first element, and the importance of content is arranged in order of original, pseudo original and reprint to meet the user experience 3. L2 - Reasonable and rich links are the second factor. Reasonable and effective internal links are as important as rich external links, while highly relevant and high Pr pages in external links are particularly important 4. K3 - Keyword factor is the third important factor, including reasonable title, description, keywords, page keywords and the density and reasonable layout of related keywords 5. O4 - Other factors, such as domain name, station age, server, website architecture, layout, neighbors, Url, maps, etc
4、 Advantage, necessity
Long effectiveness: It can be effective for a long time with professional SEO maintenance, one year, two years or even forever. Good effect: website traffic increased; The number of registered users increased; These can be accurately quantified, unlike advertising, the effect is difficult to accurately evaluate. Cost performance: much cheaper than competitive ranking and advertising. The cost of competitive ranking or online advertising is getting higher and higher, and SEO has an absolute advantage. User experience: enhance website friendliness and brand reputation.
5、 Some professional terms to understand first
Internal Links Links between internal pages of this website. External Links Links outside this website generally refer to links from other websites to this website. Backward Links or Incoming/Inbound Links: Similar to "external links", it refers to links from other websites to this website. Outgoing/Outbound Links
Refers to links from this website to other websites. PageRank (PR for short) PageRank is a tool for Google to measure the importance of a page. The measured values range from 1 to 10 to indicate the importance of a page. The PageRank value of a page can be obtained at any time in the Google toolbar. Spam
6、 Six major steps of SEO project implementation
Basic situation analysis
Keyword analysis Optimize the internal website and implement the construction of the external website chain Ranking effect tracking and traffic analysis According to the ranking effect, go back to the first step and make adjustments This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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