Construction plan of clothing display website
Source: Shangpin China |
Type: website encyclopedia |
Date: June 24, 2015
I) Website construction Previous market analysis
In today's network society, clothes are indispensable for people from hundreds of years old to babies. In real life, there are all kinds of clothing stores everywhere. It is precisely in this era when people's living standards are improving and the pace of work is accelerating that the Internet has become an indispensable tool for young people. Online shopping is a popular way for them to save time and choose goods. Before shopping, you always need to know the fashion trend of this year's clothing industry. Therefore, clothing display website came into being. Online stores are also rising rapidly. This is a good opportunity to start your own business and become your own boss. It has low cost, low risk, and flexible time. You can do it boldly.
According to statistics, most online shoppers are young people who prefer fashionable and novel products. Therefore, we build professional and standardized clothing websites to provide a better platform for online consumers.
2） Purpose and function orientation of website construction
Purpose: To open a shop independently and be your own boss. Generally speaking, this website is built mainly through promotion, so that people can appreciate and bid for clothes through its growth. Functional orientation: for the vast number of online shoppers, mainly young people. Provide popular online clothing products, and promote fashion trends in the clothing industry and your own stores.
3） Benefits of website construction
The prospect of China's network is considerable, but there are too many constraints at present, such as data transmission rate, bandwidth and other network factors, as well as the impact of China's planned economy, which can not be ignored. The winners in the future are of course talents who can make breakthroughs in this area.
The core competitiveness of the website is not only in terms of capital, business scale, advertising planning, strategic decision-making, team cooperation, etc., but also in terms of creating value for customers. The fate of marketing website construction depends on customer satisfaction and the core competitiveness of the website. In this customer-oriented era of knowledge economy and digital era, capital, scale, technology, advertising, strategy, invention and creativity are not the key to long-term stability. What is important is how to create value for customers, make products or services penetrate into the hearts of consumers to generate emotion and build brand image.
4） Main target customers of the website
Young people (mainly knowledgeable house ladies in the new era) who have online consumption ability, but are relatively rich and pursue their own unique taste, are 20-35 years old
5） Website technology solutions
1 Technical analysis: adopt the background operation management mode and use database program design
2. Software platform, namely operating system, uses LAMP (Linux+Apache+MySQL+PHP), and will build large B2B B2C with the continuous increase of website functions in the future
6） Web Design
Determine the content and structure of the website, and then design the webpage and develop the program. Web design is related to the image of an enterprise. A good web design can accurately interpret the company's idea and purpose while releasing information. Many large international companies have spared no expense in the design of their web pages. Therefore, web design must be creative to make the website outstanding and give people a comfortable and pleasant feeling, so as to arouse people's interest in browsing and stand out in many clothing stores.
Because this website is a display website of clothing, the overall layout should be fashionable and novel. Considering that in the actual process, customers have limited time to browse the website, and can not be too complex, it should be simple and generous, and can stimulate consumers' desire to buy.
This website is initially set as an English version. With the development and expansion of the website, there will be different languages and styles.
3 Put the information on the website and publish it. With the information on the website, anyone can browse the website online and become a potential customer. Release the latest product information before competitors.
4 Let the company profile and product description be displayed on the home page.
5. The website creative planning of professionals is used to show the unique boldness of electronic media, which is suitable for the promotion of corporate website image. It is equivalent to the production of a more complex structural design and overall, CI planning, and cost free online corporate brochure sent to users at the most favorable price. Establish corporate website and corporate image based on pictures and words. Text based websites can speed up customer browsing and save time for customers to surf the Internet. Convenient, fast and informative, more customers are willing to visit the website frequently.
7） Website maintenance
1. Maintenance content
① System maintenance Web server, mail server, system program and security maintenance
② Data maintenance Database background data entry (picture+text table), database background maintenance management, data import and export
③ Web page maintenance Web page (text and picture) content update, no change of web page template, change of website structure, update of page template, modification and update of home page or dynamic page, link check, content review
④ Others Domestic domain name renewal, virtual host space, website mailbox
2. Maintenance scheme:
① Update the page within one year, which can be updated at any time according to the company's requirements ② Maintain the server every three months ③ During the maintenance period, the problems occurred during the system operation shall be solved as soon as possible, especially the maintenance of the server and related software and hardware.
8） Website test
1. Website function test For website testing, each independent functional module needs to be designed and exported with a separate test case, mainly based on Requirements Analysis. For application modules, the designer needs to provide basic path testing methods for testing With test cases, OpenSTA (Open System Testing Architecture) can be used for automated testing
2. Performance test The performance test of the website is extremely important for the operation of the website, but at present, the performance test of the website is not enough, and we do not have a good benchmark to refer to when we design the system, so it is crucial to establish a complete set of test plans for the performance test of the website
The website performance test is mainly conducted from two aspects: load test and stress test. Load test refers to the test of some boundary data. Stress test is more like malicious test, and stress test tends to cause the whole system to crash
The performance test can be automated with corresponding tools. ① Ab ----- Apache testing tool; ② OpenSTA - Develop System Test Architecture
3. Safety test
At present, the problem of network security is becoming increasingly important, especially for websites with interactive information and websites conducting e-commerce activities. At present, our test does not cover the test of website security. We plan to use tools to measure it. The tools are as follows: SAINT ------ Security Administrator's Integrated Network Tool
4. Stability test
The stability test of the website refers to whether the whole system operates normally during the operation of the website. At present, there is no better test scheme. The main method is to test the stability of the website by running the test server for a long time
5. Browser compatibility test
Test cases exported through white box test or black box test can be tested with corresponding tools, OpenSTA can be used for testing, and this test tool can be tested with different browsers
6. Availability/Ease of Use Test
The usability/ease of use shall be judged by manual testing.
7. Link test
For website users, hyperlink means whether they can smoothly use the services provided by the whole website. Therefore, the link will be tested as an independent project. The testing tool is Xenu, which is mainly used to test the correctness of the link.
8. Code legitimacy test
The code legitimacy test mainly includes two parts: program code legitimacy check and display code legitimacy check.
① ¨ Program code validity check
The main standard of program code validity check is Intergrp Group Programming Specification. At present, the SCM administrator carries out the standard check. In the future, it is expected that there will be corresponding tools for testing
② ¨ Display code validity check
The legality check of display code is mainly divided into Html, JavaScript and Css code checks. Currently HTML code check ------ test with CSE HTML Validator
9） Website publishing and promotion
After the completion of website design, production, modification and program development, it shall be submitted to the customer for review. After the customer confirms, it shall pay the balance of website construction. At the same time, the website program and related documents are uploaded to the server where the website runs, and then the website is officially opened and released. Then promote the website.
The establishment of a home on the Internet is an important symbol for enterprises to access the Internet, but it does not mean that they can achieve success. Because a website with novel design and complete functions will not play its due role if no one comes to see it. In order to allow more people to visit the enterprise's website, a detailed and professional website promotion scheme must be available, including famous online search engine login, online advertising, mass email promotion, logo exchange links, etc. This part is particularly important, and professional network marketing promotion planning is indispensable.
1. Use your own customer resources to promote the website
After the website is built, first introduce it to our customers. They are interested in our website. Because they can learn and query our information more easily and quickly through our website, and can communicate with us more easily. Therefore, these customers are loyal visitors to our website
2. Promote websites through search engines
After the website is completed, we will go to Chinese Yahoo, Sina, 3721, Sohu, NetEase and other websites to register our search engine, so that more people in the same industry can find our website
3. Use your own website to promote your own website
After the website is built, constantly update the content of your website, which will leave a good impression on visitors and increase the return rate; Put your promotional ads online to make customers interested in visiting
4. Use other websites to promote your own website
Exchange home page ads and friendly links with relevant websites, and publish advertising information on the websites where the national majors publish information, advertisements, messages and forums
5. Use your own services and promotions to promote the website
If the company has promotional activities or other major activities, it can publicize them on the Internet. After putting these information on the website, it will be attractive to customers. At the same time, it can publish information (advertisements) to those websites that can publish information to attract more visitors
6. Use traditional media to promote websites
It is appropriate to publish website advertisements in newspapers, radio stations, road signs and other traditional media. In combination with promotional activities, it is also possible to create some street banner advertising promotional websites. The website can also be printed on our company's letterhead, envelopes, business cards and other promotional materials to let more people know about our website
Through the above publicity and promotion, we can improve the visit rate of the website. The higher the visit rate, the more people will know about our enterprise and products. We can develop our customers among these visitors, seek our partners, and finally achieve the purpose of using the website to generate economic benefits
According to the search engine landing service, portal classified ads, distributed batch email ads, e-magazine patches, video marketing, online customer service (TQ) marketing and other promotion programs provided at home and abroad. In addition, according to specific needs, according to your requirements and authorization, on the basis of charging corresponding fees, we will provide appropriate modification, update and maintenance services for your website pages and content.
10） Main workflow of website construction
<1> Collect preliminary information and required documents of the website The purpose, function, positioning and preliminary column planning description of the website are analyzed in advance. Then collect relevant data according to the planning scheme. That is, preliminary research ---- analysis of website purpose and function ---- design process. <2> Prepare the planning scheme and start the design according to the planning documents and website design specifications. <3> Customize the most appropriate standard style according to the mode and characteristics of the website and website production specifications. <4> . Carry out secondary page design. <5> The production staff starts the production work. According to the website design specifications and standard styles, determine the time of the production process, start the content construction work, synchronize and coordinate the work in the process, and carry out the design and production. <6> Program development stage Start to modify the combination page on the program. <7> , Complete The website planner shall back up all relevant website files and original procedures, and write a website tracking report. Explain the resources and implementation of the construction of this website from the beginning to the end.
11） Estimate the construction schedule and human resources of the project website
1. Technical group: mainly responsible for the technical implementation of the website 2 Test group: mainly responsible for the functional test and later upgrade test of the website at the beginning of construction 3. Maintenance group: responsible for the daily operation of the website and ensuring the smoothness of the website 4 Customer service team: reply to customer messages and questions and solve after-sales problems Website construction schedule: It is initially set as 12 weeks: first, register the domain name. Investigate customer needs, plan and design, content development, test and evaluation, publicity and promotion, and delivery for use. Process initial draft settings further refine the final draft The project plan is four days, two days and one week Investigate customer needs for one week Planning and design week after week Content development week by week Website construction week after week One week of system test One week of system maintenance One week of publicity One week after delivery
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