Precautions for enterprise website in external chain
Source: Shangpin China |
Type: website encyclopedia |
Date: June 25, 2015
all the time, Enterprise website construction The external chain is a headache. Too many external chain releases are easy to be judged as cheating, and too few external chain releases can not bring effect to the website. Failure to pay attention to some matters when publishing the external chain will bring more blows to the website. In short, it is difficult and dangerous for enterprises to build high-quality external chains. Of course, many competent enterprise optimization personnel can build high-quality external chains, not only in terms of content, but also in terms of matters needing attention in building external chains. In fact, many enterprise optimization personnel can do the outer chain, but they often miss some precautions for doing the outer chain, which may be punished by Baidu just because of a little bit. Therefore, if the enterprise website wants to be perfect, it is not only the content and platform of the external chain, but also the most perfect precautions.
Generally speaking, small websites rely on the external chain and large websites rely on the content. Enterprise websites belong to a small website. Enterprise webmasters are also very clear. If you want to do a good job in ranking and weighting enterprise websites, you must have a large number of high-quality natural external chains. But in addition to the external chain, there are also content in the website that can obtain traffic. External chains and content are the same things that need attention, as long as you pay little attention, Baidu will punish you for a long time. Previously, some people have asked the author why the enterprise website is still punished because the external chain of our enterprise website is of high quality. When the author looked at their external chain, he found that they only do the external chain of the home page, not the channel page and the internal page. In addition, the external chain only works on one website. Do you think such external chain can bring effect to the website? Therefore, the author believes that we must pay attention to the external chain. Although the enterprises are doing high-quality external chain, they lack the precautions for building external chain. In the end, only themselves are unlucky. So, what should be kept in mind in the construction of the external chain of SME websites? The following is Shangpin China Marketing website construction The company should communicate with the enterprise webmaster.
1、 The topic type of the external chain website should be related
Secondly, the topic type of the external chain website should be relevant. In the construction of the external chain, enterprises usually go to various types of websites to publish a large number of external chains, never considering whether the theme type of the other website is related to the enterprise website. According to the data, most enterprises go to the webmaster forum to publish the external chain, which has no value in terms of relevance or other aspects, Maybe the enterprise webmaster wants to do a good job of ranking quickly through these external chains. If so, the author can only say that this is a wrong choice. The external chain must be targeted and relevant. As the saying goes, "fish find fish, shrimp find shrimp, tortoise find bastard" is the same as the external chain. Enterprises need to find appropriate websites according to their product types to do the external chain. Isn't it popular to submit articles on the portal now? What should we do with such an external chain? The author believes that if you want to do such an external chain, the content should be related to the theme of the enterprise website, which can be written in combination with the optimization of the website, but do not make Internet articles published on women's and health websites. That would be wrong.
2、 Pay attention to the standardization of publishing links
First of all, enterprises should pay attention to the standardization of publishing links when publishing external chains. I believe that enterprise webmasters should be familiar with the standardization of links. The standardized url is to select a url for standardization and optimize the url in the future. Now many enterprise webmasters have 301 for the main domain, which is to choose a standardized domain name. For example, the enterprise website has a top-level domain name and a secondary domain name, links with and without html, and then select a domain name and make 301. However, one thing that the enterprise webmaster did not notice was that when selecting the preferred domain, he did not bring //and/. In fact, the effect of not bringing these to the external chain did not have much impact, which cannot be said to have no impact. However, for the sake of URL standardization, it is recommended to bring them, and there must be some benefits.
For example, the author works in a food enterprise that makes health food, and then the author starts to do the external chain. The platform of the external chain is targeted, such as the classified information network, health forum, b2b website. These websites have health care columns, so the author can post some health food articles on these platforms. In addition, the author contributed to a5 webmaster or chinaz, because this is a website where webmaster websites can't post health food, so the author can write some articles related to the website, such as health food websites combined with seo, which are all related content. The effect of contributions on webmaster websites is very good, and Baidu also likes such external links.
3、 Pay attention to the diversity of URLs published in the external chain
Pay attention to the diversity of URLs published in the external chain. There are three kinds of URLs in the outer chain. The first is the homepage url, the second is the channel page url, and the third is the inner page url. Among them, the homepage has the largest weight, the channel has the second largest weight, and the inner page has the smallest weight. So the author suggests that when doing the outer chain, you should do the homepage, channel page, inner page and other outer chains, either one by one or together, It depends on who the enterprise webmaster wants to assign more weight to. In addition, anchor texts should also be diversified, and different keywords should point to different urls, which can reduce the discrimination of search engines against excessive optimization and cheating. There is also hyperlink. Hyperlinks can expand related fields. More related fields indicate that users like and are willing to reprint. The more related fields, the higher the weight. Therefore, related fields should also be diversified.
4、 Pay attention to the distribution of external chains on as many websites as possible
Then, pay attention to the distribution of the external chain on as many websites as possible. There are many enterprise webmasters who like to publish the outer chain on a website. After a long time, the website was demoted, but he still wondered what the problem was. In fact, the outer chain is always doing on a website, and Baidu judges that it is cheating. In my opinion, don't publish all the links on the same website, or on a few websites, and try to mine some external chain resources to publish the external chain to different sites. It is believed that webmasters also know that search engines prefer the single person multiple voting and multiple people single voting, which also conforms to the law of interconnection. In addition, the links exported from different websites, under the same conditions, ten external links everywhere point to their own websites. It is better to export one link from ten websites to their own websites.
For example, the author is now working on an external chain for enterprise websites. The author wants to post the external chain on different websites. For example, the author has excavated many targeted and relevant websites, including forums, classified information, b2b, portals, blogs, etc. These websites have the classification of health food, in addition to the webmaster portal. The author will send the external chain on these platforms and distribute it evenly with low, medium and high levels. The effect will be good in the long run. It should be noted that after the selection of the outer chain platform, the weight of these websites, the number of the inner chain, the speed of inclusion and other issues should be considered before determining the outer chain website.
Shangpin China summary: when sending out the external chain, the webmaster of an enterprise website should not only pay attention to the quality of the content and the originality of the content, but also pay attention to the precautions for sending out the external chain. Don't underestimate these small details. If you don't do well, you can bring huge disasters to the website. So the webmaster of an enterprise website hopes to know more about and learn more about the matters of the external chain. Of course, if you don't understand these precautions.
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