How to operate e-commerce websites
Source: Shangpin China |
Type: website encyclopedia |
Time: May 17, 2012
Beijing website construction Shangpin China (ihucc.com) The profit model of e-commerce websites such as buying and selling artworks is obviously different from that of other websites. It is impossible to sell advertisements by traffic. It is the only way to improve the traffic conversion rate. Therefore, the key point is that the traffic may not be so huge, but we must grasp the core customers. To be specific, to operate an e-commerce website well, we must do the following. 1、 Identify the keywords of the e-commerce website
Many times, some bosses who are not born in the Internet industry will make the mistake of setting keywords according to their own washing. For example, I have seen their own enterprise names, and even their own names... Of course, if we say that this e-commerce website does not need to make money through search engines, OK, this does not have much impact in fact, because customers do not check your source code, and it has nothing to do with how you write your title, keywords, and description. However, if this website needs SEM, we can no longer design keywords based on our own imagination. First of all, the most basic point is that at least this keyword is searched by someone. For example, I sell money Jiangjiang brand night pots. I can set the night pot as the keyword, but cannot set Qian Jiangjiang as the keyword, because no one can search Qian Jiangjiang. Secondly, a slightly more advanced requirement is that this keyword must be able to hold core customers - from the perspective of customers, think about what kind of keywords my customers would like to search. Let's take Qian Jiangjiang's brand as an example. Ask yourself who bought the bottle? What keywords will they search for? Finally, I recommend a way to write a title. The key words are one keyword two keyword three -- the name of the website. 2、 Clarify the positioning of the e-commerce website
What does this website do? Is my product worth buying again? What are my customer groups, age level and social status? What can I use to attract them? What do my customers need, and how should the website be designed to meet their needs? All these should be thought out before building the station. 3、 Other promotion methods 1. Weibo marketing In the final analysis, microblog marketing is the marketing of fans, and the number of fans is the basis of marketing. 2. sns platform marketing Personally, the marketing of the sns platform has nothing to do with improving the ranking. There is only one goal to improve the traffic. 3. Group purchase marketing At present, most of the group buying websites in China, especially the newly built group buying websites, do not need to pay. As long as there is a phone call, there will be staff to take photos of your products and promote them. 4. Email marketing Email marketing has three basic elements: user license, email delivery, and information value. One of the three elements is indispensable. 4、 Specific off-site SEO methods
1. To ensure the daily update of original text content of the website, e-commerce websites can add blogs, forums, customer comments and other sections. First, it can ensure the update, second, it can gather popularity, and third, it can also do some internal links. 2. The external chain construction of blogs, forums and other websites should be very professional, and the superficial Wuhan SEO veteran would not teach his own tricks. 3. Internal chain construction, recommend the use of relevant recommendations, guess what you like and other sections, and increase the internal chain of the website. The blog and forum mentioned above is also one of the methods to do the external chain. 4. Social bookmarking, submitting websites to DMOZ directory, yahoo directory, ODP directory, a number of professional directory websites 5. Exchange of friendship links or purchase of high-value one-way links, which is also a kind of external chain construction 6. Baidu knows the promotion of question and answer platforms, and it is certainly best to leave a link. If not, at least leave the website name. 7. Promotion of classified information websites 5、 Marketing means requiring payment
1. Join the shopping guide website By joining a well-known shopping guide website, you can drive your own traffic through its traffic. It is worth mentioning that the rebate website is also a shopping guide website. 2. Advertising Advertisements include online and offline. Online advertisements such as Baidu Alliance, Google Adwords, etc. are paid per click. Since Google launched in the mainland, there are fewer and fewer users of Google Adsense, so Wuhan SEO Laoqian still recommends Baidu Alliance advertisements. There are also BENNER advertisements on large websites, which are generally expensive and need deep thinking. The way Laoqian recommends is to find websites at the same level and exchange advertisements. I don't recommend the price reduction ranking of search engines. Personally, I don't think that many people can click it. (In a word, it's shallow) There are more offline advertisements, which can't be explained here. 3. Opening of Taobao and Paipai stores Now Taobao and Paipai need to pay a deposit, so they can also be regarded as a kind of paid marketing. Many e-commerce websites have opened Taobao stores, which broadened the business channels and attracted traffic on the one hand. However, Taobao stores need special personnel to maintain daily, and the labor cost should also be included. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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