What preparations should be made for enterprise website construction?

1、 Clear objectives and positioning

stay Enterprise website construction It is necessary to clarify the objectives and positioning of the enterprise. Clarifying the positioning and goal of the enterprise website will help determine the design direction and content form of the website, and better serve customers and the enterprise's own development. For example, a tourism company's website construction goal may be to promote the development of tourism business and improve customer satisfaction, so it should focus on the introduction of scenic spots, tourism strategies, customized tourism programs and other aspects.

2、 Determine the function and audience orientation of the website

It is also a key step for enterprise website construction to determine the required functions and audience groups of enterprise website. The functions of enterprise websites include internal and external aspects. For example, internal functions include personnel management, corporate culture publicity and employee training; External functions include customer service, sales, marketing and brand promotion. Audience orientation is also very important, which helps webmasters better understand user needs and provide dedicated services.

3、 Build website design and layout scheme

After determining the goal and positioning, as well as the function and audience orientation of the website, we need to build a website design and layout scheme. Good website design and layout scheme must make people feel professional, beautiful and easy to use. Enterprises should note that website design is closely related to the size of the website, corporate culture and style, which need careful consideration.

4、 Select network service company

Enterprise website construction requires cooperative network service companies to provide technical support and services for enterprises. Therefore, when selecting a network service company, enterprises need to consider many factors, such as company size, technical strength and price. At the same time, it is also necessary to understand the relevant service content and service terms, so as to estimate the overall cost of website construction.

5、 Make website prototype map and function point map

According to enterprise requirements and website design scheme, make website prototype map and function point map. Prototype map and function point map help to better understand the structure, content and function of the whole website, and provide clearer and clearer guidance for the later website construction.

6、 Prepare materials and resources required by the website

Enterprises need to carefully prepare the materials and resources required for the website before building the website. These resources include enterprise information, product information, customer needs, etc. At the same time, enterprises need to prepare images, videos and other information resources required by the website to meet the presentation and interaction needs of the website.

7、 Pay attention to SEO optimization

SEO optimization is a key link that cannot be ignored in Internet marketing. Enterprises also need to pay attention to website SEO optimization when building websites. Building SEO optimized and friendly enterprise websites can help enterprises obtain higher rankings and traffic on search engines and improve their market competitiveness on the Internet.

Summary:

The above seven points are Enterprise construction website Important preparation. Only after full preparation can we ensure that the enterprise website can better contribute to the development of the enterprise and enhance the brand image and market influence of the enterprise.