Construction scheme of medical industry website

1、 Website information architecture design

The information architecture design of the medical industry website should have the following characteristics:

1. Clear classification

Categorize different departments, services and businesses of the hospital so that users can quickly find the information they need. In addition, attention should be paid to the granularity and level of classification so that users can quickly obtain information.

2. Parent child association

Correlate pages at different levels to form a complete navigation structure, so that users can easily browse and switch across hierarchies.

3. Complete functions

In addition to the most basic articles and pictures, it is also necessary to provide some special functions, such as online appointment registration, online consultation, online query report, etc., to improve the user's experience and convenience.

2、 Website development technology selection

The medical industry website needs to use safe and reliable development technology to ensure the stability of the website and data security:

1. Database design

The design of database needs to consider the logic of data association and the classification of data. With the help of SQL and other technologies, data can be stored and managed efficiently to ensure the security and reliability of data.

2. Web technology

Websites need to follow W3C standards and adopt common Web development technologies, such as HTML, CSS, JavaScript, JSP, ASP, etc., which can help websites achieve dynamic interaction and improve user experience.

3. Safety technology

The website needs to use security technologies, including HTTPS protocol, Web firewall, anti-virus software, etc., to ensure the security of the website and avoid hacker attacks and data leakage.

3、 Website content compilation

The content of the medical industry website should follow the following principles:

1. Professionalism

The content of the medical website needs to be as professional as possible, avoiding the use of terms and vocabulary that are not related to medicine, and at the same time, enhancing science popularization and improving the popularity of medical knowledge.

2. Timeliness

The content of the medical website needs to be updated and improved at all times, including drug knowledge, health guidelines, medical news, etc., to reflect the latest medical development trend.

3. Readability

The content of the medical website needs to be complete, accurate, easy to understand, concise and clear, so that users can quickly obtain the information they need.

4、 Website marketing strategy

The marketing strategy of the medical website needs to be formulated according to the characteristics of the medical industry and the needs of potential customers:

1. SEO optimization

Medical websites need to optimize all kinds of search engine keywords to improve the website's exposure and visits and gain more potential customers.

2. WeChat official account

Medical institutions can publicize hospital services and medical knowledge through WeChat public accounts, and provide appointment registration, online consultation and other functions, so as to establish closer ties.

3. Internet advertising

Internet advertising channels, such as Baidu advertising, 360 advertising, Sogou advertising, can be used to publicize the hospital's services and advantages to the public.

The above is the medical industry Website construction We need to make appropriate adjustments according to the actual situation of each hospital. It should be pointed out that the factors that need to be considered in building websites in the medical industry are not limited to this, but also need to conduct a lot of research and analysis in combination with practical problems to obtain the best results.