Website Design | Principles of Color Matching

Brand consistency

Ensure that the selected color is consistent with the brand identity and culture. The color of the website should be based on the characteristics of the brand, so that users can achieve brand unity when browsing the website. Consider the influence of color on people's psychology and emotion. For example, blue is often associated with trust and professionalism, while red can convey vitality and enthusiasm. Select colors that meet the psychological expectations of target users to enhance the user experience.
Understand the impact of different colors on people's emotions and behaviors. For example, blue is usually considered as a nervous and reliable color, while red may attract enthusiasm and attention. According to the goal and content of the website, select the appropriate color to cause specific emotional reactions of users.

The use of contrasting colors can highlight important elements and make them more noticeable. At the same time, ensure that there is enough accuracy between the text and the background to increase the importance. Avoid using too many colors and keep it simple. Generally, the combination of main color and auxiliary color is a good choice. Too many colors may make the page sparse and reduce the user experience.

Color wheel matching

Use color wheel to guide color selection. The combination of adjacent vision, complementary colors or segmented complementary colors can usually create a sense of harmony. Avoid selecting combinations of excessive collision colors, or it will bring users a sense of inconsistency. By using color on the page to create a guiding vision, users can focus on key elements. For example, use bright colors to highlight buttons or important call phrases.

Contrast and consistency

Throughout Website Design While maintaining a consistent solution, it also allows for the use of some contrast colors to attract attention in special cases. This ensures a sense of unity on the page while maintaining the uniqueness of certain elements. Consider the accessibility of the website to ensure that the color configuration will not affect the reading and understanding of visually impaired users. Provide easily accessible color combinations to ensure that multiple users can easily access and use the website. Understand the current design trends and choose the current color, but make sure that the color not only conforms to fashion, but also has a long-term match.
Use the color wheel to determine the matching color. Adjacent colors, complementary colors, triangle colors and other matching methods can bring harmonious visual effects to the design.

Users: testing

Design color matching in actual users and adjust according to feedback. The collection of colors by users may vary due to cultural and individual differences. User tests are conducted to evaluate the effect of selected color combinations. User feedback is a valuable resource for improving color selection, which is conducive to optimizing user experience.

Through the above principles, designers can create a website color matching scheme that is pleasant, easy to understand and consistent with the brand, and enhance the attractiveness of users and websites.