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Tips for SEO optimization

Source: Shangpin China | Type: website encyclopedia | Date: June 3, 2012
Beijing website production The company still products in China: according to the disclosure of the staff in the SEO related industry, many oral examinations are now conducted SEO website optimization Staff are unable to accurately deal with the interview of professionals, so what skills should the SEO industry master to deal with this matter. Next, Cheng Shanshan from Huangshan Metropolitan Talent Network will talk to you about her experience as an oral examiner. The author believes that if you want to make oral tests impossible to refuse, you must firmly grasp the three skills of oral tests.

Military Book of Sun Tzu: Know yourself and your enemy, and you will never be defeated
First, we need to get to know his industry characteristics and invent their website. This helps to master user needs. If you don't know user needs and optimize them, it is also harmful. It is well known that website optimization ideas are derived from user needs. If you don't know each other, you will lose even if you go up the rankings, probably floating very frequently. A few days ago, a friend told me that the ranking of key words on his website fluctuated greatly, and I went to help him to explain that he was a website of Rally Machine, and everyone knew that Baidu algorithm update caused the ranking to fluctuate very often. However, the author found out the incoherence of his title when searching for Rally Machine, It can be seen that the websites listed on the first page are directly related to the tensile machine, but there is a vulcanizer standing there. The vulcanizer is not related to the tensile machine. Naturally, its ranking is not very good, because they are not directly related to the industry websites. So Cheng Shanshan thinks it is very important to meet the needs of users. When the demand for connection of the website grows, the ranking will fluctuate. If there is less competition, as long as your external chain is fully expanded, there may not be a big fluctuation. But when the competition is strong, there will be many websites to do these key words, which will hurt us greatly. The author believes that the proper analysis of users' needs can breed huge trade costs!

Shangpin China believes that it is important to start from three aspects of data observation for demand analysis and observation here.

3. Explain the commonness and difference of website titles on the top two pages. It is also necessary to spend 1-2 weeks on inspection. The goal is to see what users' click needs are recently.

1. Baidu's dropdown box search and Baidu's related search, and make statistics for 1 to 2 weeks in a row: here you can directly show the related search of a key word. If the search effect and key word are positive (completely including words), then you can expand the scope of optimization. Here the author uses the word ginkgo tree to discuss. Before searching, we should first consider what the user needs to search for ginkgo trees? If you don't know the biggest demand for searching ginkgo trees, how can your website achieve a good ranking? Baidu always puts the website that most stands with users first. But will the biggest demand change over time? The answer is yes. So here we should also classify the words related to search, for example, here we classify all 10 related searches according to the information of searched ginkgo trees, pictures of ginkgo trees, and the cost of ginkgo trees. Why do you want to classify it like this? Everyone can think that users may want to purchase or plant ginkgo trees by searching for the price of ginkgo seedlings, planting ginkgo trees, and planting ginkgo seedlings. Baidu's drop-down box search is based on the recent users' greatest demand. Although "ginkgo tree pictures" are second, they do not want to be the highest demand, Since 4 out of 10 are about the characteristics of ginkgo trees, the data demand of ginkgo trees is the largest.

2. Deal with the acquaintance of industry products: we only need to know one of the most focused tools, that is, if it is a product station, we must know the relationship between products and product relations. Users who purchase product A are unwilling to purchase product B. For example, wedding photography studio will not only take wedding photos, but also take natural portraits, However, people who want to take photos of nature may have different needs to take wedding photos.
This article was published by Beijing website production company Shangpin China //ihucc.com/
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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Contact: 010-60259772
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