What is Taobao SEO and how does Taobao optimize SEO
Source: Shangpin China |
Type: website encyclopedia |
Date: June 9, 2012
What is Taobao SEO?
Taobao seo, as its name implies, is Taobao optimization Taobao in the real sense Seo website optimization There are two major differences. The first one is the search ranking optimization of search engines (such as Baidu, Google, etc.) outside Taobao's website in Taobao stores. The second one is the search ranking optimization within Taobao's website. The team that launched Taobao SEO for the first time is called Taobao MBA Research Institute. Their understanding of Taobao SEO is the second concept, namely, search ranking optimization within Taobao website, which can be divided into four major optimizations: all baby search ranking optimization, popularity baby search ranking optimization, all baby category ranking optimization, popularity baby category ranking optimization So the definition of Taobao SEO I support here is also the concept understood by Taobao MBA Research Institute. Since it is Taobao SEO, it must be more inclined to search optimization within Taobao.
Why does Taobao seo appear?
According to the interview with the head of Taobao MBA Research Institute Where there is search, there is optimization, Explain the importance of optimization with the following points:
1: As you know, Taobao Website production There are so many stores and products. Take "men's wear" as an example. Search for "men's wear" and there are 4133610 records. However, only 4000 items can be displayed when 40 items are multiplied by 100 pages by default. The remaining 4129610 items were filtered out- Big competition
2: The traffic searched for natural traffic is the traffic with the highest quality. People don't read the information you send to them in groups. Sometimes they complain because you disturb them. Besides, he saw it and came in. So what? Let's look at the traffic from the search. He searched for "Nokia" and should want to buy mobile phones or accessories. As for the team like ours, sometimes they mainly do research on Taobao ranking and have no intention of buying, but this is rare. It can be seen that the search is of the highest quality- Good effect
3: On August 8, Taobao released the rules on shielding and power reduction. If the store is not careful to operate, it is easy to touch the "high-voltage line" due to unreasonable operation, resulting in the shielding and power reduction of products and even the punishment of the entire store - correct optimization can prevent violations - to get normal natural flow
4: Popularity ranking - it has always been elusive in the minds of many sellers. Through our analysis, we can draw the following conclusions: the most effective traffic is from Taobao, and the most effective traffic is from Taobao (the traffic source of ordinary stores). Popularity Baby Ranking All Rankings Direct Bus Taobao Customers Others. Therefore, optimizing the popularity baby ranking is a guarantee for the flow and sales of a store.
From the above four points, we can see that Taobao seo is very important and effective - thanks again for the wonderful analysis of Taobao MBA Research Institute
Many people will ask how to optimize it? What aspect should be optimized?
Because I am not specialized in this, I have to consult professionals from Taobao MBA Research Institute again Let's take a look at how Taobao MBA Research Institute optimizes and promotes Taobao shop SEO?
First of all, this question depends on you!
Because different traffic levels and promotion methods are completely different on Taobao, you must be clear about how many traffic levels you want your online store to reach? 500? Per day? 1000？ Or 5000, 10000? Even more? Generally speaking, the promotion method of 500 people per day is quite different from that of 10000 people per day. Therefore, your goal determines which methods we use to promote your online store. So, the next question, how should your online store set reasonable traffic targets? We recommend the following:
If your current daily traffic is less than 200 people, it is recommended that you first target 500 people and stabilize the traffic. If the current traffic exceeds 2000 people and the per capita PV value is higher than 5, you can set your next goal at more than 5000 people. Of course, if your traffic has exceeded 10000 people every day, there will be a lot of room for flexibility in the next step, which can be formulated with various considerations. After you set the traffic target, the promotion model will basically come out.
For Taobao online stores with 500 traffic per day, we advocate natural traffic. That is to say, buyers come in through search, category screening and other natural non advertising methods, accounting for about 80%. The method used here is mainly the optimization of Taobao search rankings. If your online store can have 3 or 400 people per day in this part, as long as the product is competitive, It is enough to make you obtain the sales volume that the general sellers envy! For online stores with daily traffic of more than 500 people, in most cases, the proportion of search rankings and paid promotions (direct trains, Taobao customers, diamond booths, sellers, Taobao hard ads, etc.) will continue to approach, and as the total traffic grows, the proportion of paid traffic will grow.
Therefore, if you start from a small fight, and hundreds of traffic a day, then it is mainly natural traffic; If you want to make a big effort, and there are thousands or even tens of thousands of traffic every day, then the promotion mode we give you is natural traffic+repeat customers+paid traffic.
There are two main promotion modes of natural traffic. One is the default search ranking of Taobao, and the other is the popular baby search ranking. We will aim at these two parts and make your ranking as high as possible, so as to get more traffic and achieve the purpose of online store promotion. How much traffic can we get in these two days at most? It depends on the quantity of your goods and the comprehensive competitiveness of the goods themselves. According to the average level of service provided by our Taobao MBA Research Institute in recent years, it is entirely possible to obtain 400-500 clothing classifications a day. In the highest case, only the natural flow gets more than 16000 people a day! For the paid promotion model, we mainly help you to improve and reduce several indicators, namely: reduce the per capita click cost, increase the transaction conversion ratio, and improve the lifetime sales value of a single user. We suggest that small and medium-sized sellers, in most cases, should focus on natural promotion of traffic, which is not only low cost, but also lower risk, while profits can be gradual, gradually strengthen and expand your online store, and lay a solid foundation of experience, team and funds for long-term development!
Would you say that the above statement seems reasonable, but the effect is guaranteed?
We guarantee the effect through the following ways: 1. Strictly control the number of new customers, up to 5 per day, so as to ensure that we have sufficient service time for each customer's online store in terms of manpower and energy 2. Before the service, we have screened the qualification and potential of customers' online stores. Although theoretically every online store has a chance to succeed, we follow the screening principle of starting from reality. All customers who pass the screening basically have certain advantages or potential to become stronger and bigger. In other words, we will accept if customers are not willing to pay, We only accept online stores that are promising to become stronger and larger as our customers. This is not only responsible for our customers, but also reduces our reputation risk. Therefore, our Taobao MBA Research Institute has done online store promotion and optimization services for several years, and the proportion of successful cases has increased year by year. In the past 2009, the success rate was as high as 98%! 3. Professional advantages. Our Taobao MBA Research Institute should be a professional website engaged in online store value-added services in China, with the longest history, the largest membership, the oldest qualification, and professional processes. With complete theoretical knowledge and rich practical experience, our online store services for each customer can highlight our professional advantages. We never rely on "one recruit fresh and eat all day" The mode, system, integrity, and expert knowledge base that is constantly summarized and updated every month may be the most professional theoretical+practical promotion team in China! 4. One to one expert service. For high-end service customers who promote and optimize package services in online stores, we adopt a one-to-one expert service model. Each customer has an expert+a supporting team to provide services, so as to improve the business value of customers' online stores in an all-round way! To sum up, we Taobao MBA Research Institute only serve customers who really want to make the online store stronger and bigger and have potential. It is said that one slap will not make a sound sound. If you really want to make the store stronger and bigger, you can come to us, and we will conduct a prior security assessment. If the assessment results are good, we will serve.
Is the above guarantee 100% effective? What if the effect is not obvious?
Our service is based on the year as a unit, addressing both the root cause and the root cause. It not only improves your online store's operating value in an all-round way, but also, more importantly, improves your personal knowledge and experience system in an all-round way, so that you can truly become an expert in online store management! Unless you give up business halfway, we will be responsible for it in the service period! Let you completely free from worries!
So, how soon can it start to work?
The big difference between the operation of online stores and that of traditional stores is that if the method is appropriate, the effect will be immediate! Traditional stores may have no obvious effect for a long time after opening due to your geographical location, business scale, grade and other practical investment factors, but online stores are completely different. As long as the methods and strategies are appropriate and implemented quickly enough, there will be obvious effects in a short time, Usually, the obvious effect can be achieved within half a month!
Hehe, the advertising atmosphere is strong, but many aspects are really unique. Let me summarize here
What aspects of Taobao SEO optimization? Store optimization, keyword selection and modification, store title, store decoration, product release time control, product attribute improvement, baby title, description and other content writing for Taobao search. Showwindow recommendation, all baby search rankings, all baby category rankings, popular baby search rankings, category popularity rankings, as well as user experience, space layout, sales conversion rate, etc. can be collectively referred to as Taobao optimization. In addition, through car optimization can also be summarized
What factors do Taobao SEO optimization have? Factors that have always been relevant.
1. Off shelf time. This is a factor that Taobao has always attached great importance to. The shorter the time off the shelf, the higher the ranking, which is also an absolutely fair factor, because no matter the time off the shelf of big sellers and small sellers are the same, but the release time is different, But now Taobao has canceled the automatic product off shelf rule and the service quality factor of illegal stores, but in fact, your products still have off shelf time. As long as your products are not illegal and have no right to drop, you can also get the opportunity to stay ahead
2. Recommended window. If it doesn't matter, then the meaning of its existence is zero, so as long as you understand why this factor occurs, you know that it must be effective.
3. Consumer protection. The biggest difference between online shopping and physical shopping is that online shopping can't see the physical goods, so the risk is far greater than physical stores. Consumer protection can better protect the rights and interests of consumers. From the perspective of consumers, the babies who are more willing to search have security commitments. Many rankings of Taobao are considered from the perspective of consumers.
Factors related to the current ranking.
1. Recent sales volume. Open the Taobao website and search for any keyword. Whether you are popular or all the babies, the top ones are almost all selling well. Occasionally, there are a few not selling, but from the trend, sales are the king. (This is why many stores now have a product that has a particularly good sales volume, whether it is made manually or sold in real terms, one of the purposes is to achieve this ranking.)
2. Collection popularity. We generally think that collectors are potential customers, that is to say, this treasure is likely to generate transactions in the future. Taobao ranking is to better facilitate transactions, so this factor is also very important at present. In fact, this factor was also important before, but we don't know what the future will be like. After all, there are many cheats now, If it doesn't work, no one will cheat.
3. Sudden change of virtual physical baby. If you used to sell virtual products and sold real products after the ranking, don't underestimate the ability of Taobao. After you put the real products on, you have been demoted unconsciously. At present, the solution is to re launch Taobao. After Taobao is improved, it may not be easy to do anything. So the location of the store must be clear. Don't play tricks. Virtual reputation rises quickly, If it is originally sold in kind, it will affect future development.
4. Wangwang Online. In the past, Wangwang Online may not be very obvious, but now Taobao is paying more attention to the customer experience. You may still see the front row of Wangwang offline, but it is very rare. Generally, what you see is expected to be off the shelf soon. Personally, I think that those who have not come online may be directly blocked by Taobao, Because customers basically do not contact sellers who are not online.
Factors that may affect the ranking in the future.
According to the current situation, Taobao pays more and more attention to customer experience, and everything is customer oriented, so the future factors are also around customers.
Predictors are as follows:
1. High praise. The reason why we can't follow this factor is that the current reputation swiping phenomenon is very serious and does not have a certain objectivity. If this factor is introduced, it will undoubtedly be a disaster for honest sellers.
2. Dynamic score of the store. This factor is the same as the praise, which cannot be realized at present, but in the future, with the improvement of Taobao, it will certainly have an impact on the ranking.
3. Local priority. This means that if you are in Zhejiang now, the stores in Jiangsu, Shanghai and Zhejiang will give priority. I think Taobao can not do this technology at present, but I guess. Why do I consider this factor? For local customers, the postage is cheap, and the second is that the goods can be delivered every other day, which is a good choice for customers.
4. Cash on delivery. With the growing popularity of Taobao, more people may pay attention to it. Many people like cash on delivery, especially those white-collar workers over 30 years old. They think cash on delivery is safer, not because Taobao is unsafe, but because of differences in traditional concepts.
5. Transaction amount. Taobao is not a charity. In the future, Taobao will make money. This factor, to a large extent, is for the needs of Taobao's own development. This is just like supporting Taobao Mall now. After all, enterprises can help Taobao make big money.
6. Charity treasure. Doing good deeds must be supported. As the largest personal trading website in China, Taobao will support the behavior of improving its own brand. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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