Explain why search engines don't like your website

It is necessary to download a plug-in to automatically generate the site map, if your website is running on someone else's platform. If not, create an HTML code to connect to other pages, submit it to the search engine for investigation.

If the search engine cannot effectively browse to the content, before the website is built. So even if you put more effort into the website, it won't help. The best way to prevent this is to plan the entire website structure in a complete and targeted way.

It is necessary to clearly understand the operation mode of search engines. It is not imagined that there will be a special group to collect information on various websites for evaluation. Instead, it relies on the so-called spider crawler, an automatic small robot. For the connection and content of the website, see Roaming and Collecting Data, and generate directory ranking according to certain algorithm regulations. Here, I won't discuss the black box operation.

Too many website construction modes and structural layout confusion lead to Website construction Most of the content of the website cannot be scanned by spider crawlers and many scores are lost for no reason, so as to ensure that spider crawlers can scan all the content of the website SEO crucial. It cannot be turned into the real value of its own website.

I hope you can avoid it in the construction of your website. Here are 5 common problems and suggestions.

1. Too much content is displayed on pictures and scripts

very alert. It's just some virtual tools. Spiders and reptiles are not as eye-catching as I am. We can only simply distinguish the content based on text and script, and some excellent pictures and animations cannot be evaluated. This is also why some websites and networks try their best to improve VI design and design a lot of high-quality pictures, but it is useless and useless.

If too much content is lost, the simplest solution is to transform the content form into a recognizable carrier. At the same time, some search engine simulators are used to observe the response of crawlers when they arrive at the website. Or if some information is blocked, the transmitted information needs to reset the wizard to guide.

2. Complex navigation vs simple navigation

Because crawlers browse between content and connections. If the search engine is too complex, many website designers have a headache at first because the wizard settings are too complex. Then the crawler will go through layers of clicking and connection filtering to the targeted content. Ironically, perhaps you bet on the patience of reptiles and compete with users. It is clear that the confrontation between eggs and stones has obvious consequences.

The most direct solution is to design a simple navigation structure. Or add some internal connections.

3. Incoherent connection operation

We must carefully consider how to name his search engine. It is impossible to have the same standard of judgment as I do. Crawlers are more judged by URL. Sometimes two different connection codes point to one piece of content at the same time. This is why the crawler may start to get confused, although I understand the logic. But considering the dependency, we must also let the reptiles understand.

There must be a continuous connection. If your website has such similar negligence, in order to prevent the error of instructions. Use 301 jump to redefine the new content, so that the crawler can understand your connection code.

4. Incorrect redirection

It is a simple conversion of pages between websites. Do you need to rename it or guide the content of this website to a new location to ensure that you can accurately point in that direction. If the guide is wrong, it will reduce the effect of the import link that you have worked hard to design, when it involves 301 redirection. It may also lead to the reduction of search engine ranking. I should think about this problem carefully, and I will not be burdensome.

5. Wrong station map

Building a simple map inside the station will undoubtedly get half the result with twice the effort. If you want to improve the access threshold of the structure inside the station. This function will make the crawler more inclined to browse your website pages, but make sure that the instructions are accurate.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/