The construction of the site chain is the foundation of the station. The key to tamping the foundation is to "build"
Source: Shangpin China |
Type: website encyclopedia |
Date: June 17, 2012
Don't neglect the construction of the website inner chain while paying attention to the outer chain. The construction of the website inner chain is equal to the website outer chain. Now I see that many websites mention how to build the external chain, while the internal chain ignores the author's opinion that doing a good job in the internal chain of the website is also the basis for building a website. If the internal chain is not built well, how can we talk about the progress of the website?
The outer chain is the emperor " SEO As the industry slogan, many SEO personnel believe that "content is king. Thus, the focus of work is shifted to the construction of the outer chain. The outer chain is very important, and the quantity and quality of the outer chain can really determine a Website Design Optimization effect of. But if we just blindly build the external chain and ignore the internal chain, then in addition to the good ranking effect of the website home page, the weight of the column page and the content page cannot be raised, which causes an imbalance. Today, the author mainly brings the construction of the internal chain of the website to webmasters, From the aspects of understanding the website inner chain - building the website inner chain - precautions for the website inner chain and so on, I will tell you some problems that the website inner chain needs to pay attention to.
What is website internal chain
It is conducive to website weight transmission and search engine spider index degree. What is the internal chain of a website? The reasonable optimization of internal links of websites is also the core of website structure optimization within the search engine algorithm. Link exchange within the same domain name, such as home page link column page, column page link content page, and the link between keywords TA GS, etc., is contrary to the external chain, and constitutes a link system together with external links. This is also the method of Internet networking
The role of the website in the internal chain
The optimization of the inner chain is how to spend the money reasonably. The purpose of the outer chain construction is to improve the website weight, just like I make money to support my family. External chain construction is good. For example, I work hard to make money. The role of the inner chain is to reasonably allocate these weights, so as to improve the website's collection, increase the website's PR and PV values, and thus enhance the weight of the entire website. Especially for information websites, increasing the number of entries can improve the ranking of long tail keywords, obtain the traffic of search engines, and the construction of the inner chain can reasonably guide spiders to various pages.
How to build an internal chain
The website needs a reasonable link system. General websites are built with common CMS content management system. The advantage is that they can solve the construction of link structure. For example, the homepage, column page and content page will be provided according to the content relevance, thus forming a stepped link system. Of course, in simple terms, this is the most basic internal link. With these three pages, search engine spiders can reach the content page through the home page, and can return to the home page from the content page, thus increasing the collection of the website.
The content page adds anchor links and related links. This is a very important example for large and medium-sized websites with rich information. When a keyword is mentioned in an article, another article or column page can be introduced in the form of a link, usually in the form of an anchor link. Sina and other large websites will see this feature. Some words are blue and click it to reach other related pages. In fact, this is the simplest form of anchor link. The anchor text link plays a very important role. It can not only improve the operating efficiency of spiders, but also make spiders fall into a virtuous circle. It can also improve the user experience and increase the PV. Reduce bounce rate.
Create a map for the website. There are two forms of Sitemap in the written language of website map. One is all categories. "Generally, a website will set up a page to let users know what categories the website has, and also facilitate users to find the information they are looking for; The other is to tell the spider about the xml file, which is usually told to the spider through the robot file, reflecting the recently updated content of the website to facilitate the spider to search for new content. Some search engines, such as Google, also provide special channels for the website to submit a sitemap
Each page of the website should have breadcrumb navigation. Breadcrumb is the link table under the head, the fourth. It is usually in the form of home page>column page>sub column page>content page. With the link structure that can reflect the entire website well, it is also used to let users and spiders know how to go back and reasonably guide users and spiders to visit the website.
Some suggestions on internal chain construction
Don't stack too many links on one page. Anchor text links can only be used if they are relevant. 1. The user experience is the first priority in the construction of the internal chain. Never make a junk website. It cannot be abused.
Reducing the number of clicks from the home page to the content page can improve the efficiency of spiders. 2. Pay attention to the number of clicks reaching the page. Many SEO personnel have not understood this problem. Increase the number of recordings. So many people think that the less the column structure is, the better. This leads to too much content under a column page without classification, which is conducive to user experience. In fact, this problem can be solved through a drop-down menu.
Many dead links can often occur. 3. Pay attention to reducing dead links. When the website is revised. This is reflected in anchor text links, because anchor text is usually manually added links, and some links have changed after the website is revised, which has caused many dead links. So when the website is revised, you should pay attention not to change the URL address of the original page. Look at the dead links of the following website. There are 15 dead links out of 143 links of this website. How well is the internal chain construction of such websites? Can such websites attract the attention of search engine spiders? The author believes that it is best not to have dead links on a website. Too many dead links will have a great impact on the weight of the website. This article was published by Beijing website production company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
