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On site optimization to improve ranking skills

Source: Shangpin China | Type: website encyclopedia | Date: June 22, 2012
The website META optimization description and keyword are three parts. Once these three parts had a very important impact on the ranking of websites and articles. The META of websites includes Titl titles. However, with the improvement of search engine algorithms, Description and Keyword no longer have any impact on search engine rankings

But whether it's the home page or the content page, Website construction The optimization of the overall content structure is subdivided into the column construction of the home page, the selection of navigation, the column construction of the content page, and the website URL planning. The specific approach should be based on the specific needs of the website. Its core idea is to "highlight key words, display new content and streamline to reach the level"

Because the weight of the main navigation is very high, it is unnecessary to use contact information to occupy such a place. The correct approach is to establish a two-level navigation in the footer. For example, it is unnecessary for general websites to focus on the main navigation of contact information. The nofollow tag is added to prevent weight dispersion. Or display relevant content in text in the left and right sidebar areas of the home page or content page.

For example, Lanzhou website construction trends, Lanzhou SEO Strategic sharing, etc. The title and navigation name of each column on the home page should choose the name associated with the main keyword. Can be presented as column titles

Generally speaking, do not exceed the level 3 URL, that is, do not exceed the home page/large column page/small column page/content page. The URL should be optimized with the idea of reducing levels and repetitive content. It is better to omit the URL level of the small column page.

In addition, breadcrumb navigation should be added to serve as the road for real viewers and search engines. This is important.

Website keywords

The most important thing is to try to prevent SEO traces. I have explained the selection of keywords in the related article "Selection of keywords to quickly improve website ranking". How can I master the density of keywords? In station optimization. To achieve the core idea of natural emergence and natural generation. This is not only relatively friendly to search engines, but more importantly, it brings readability to real viewers. Therefore, the density of keywords should be natural, above 2%. Don't deliberately pursue a high density, and you can also get a good ranking.

In fact, there is no high keyword density. When browsing articles online, you can see some highly ranked articles and content. This shows that keyword density can only be an auxiliary means of optimization, and the real core lies in the readability of articles and the relationship between articles.

At least one thing is that each article can be reached through at least one anchor text link in the site. Use long tail keywords to weave a big web of relevance, SEO strategy. Keep the main keyword and target keyword in mind. At the same time, it is also best not to have multiple anchor text links in an article. Generally speaking, 2-4 anchor text links are enough.

On site program optimization

Improve access speed and stability. And the speed and stability of the website, whether for search engines or real visitors, good code can reduce server pressure. Generally speaking, I won't touch it in terms of code, but if you encounter browser compatibility problems and website speed problems, you can modify it by modifying CSS adjustment and simplifying JS code.

Even the W3C verification tool, whether it is YSlow or Baidu's website speed diagnosis in statistics. You can see what problems exist in the order and CSS of the website. Some of these problems need to be fixed, while others need to be fixed according to their ability. For example, general speed measuring tools recommend that JS code be placed at the bottom of the website, but if the website needs to load JS first to display and render images, placing JS at the bottom will affect the opening speed. In this case, you can ignore its suggestions and still place JS at the top of the code.

Basically, they are built from templates. At this time, certain modifications should be made according to the site's own conditions. In addition to the current website.
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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