The internal structure of the website plays an optimization role
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-05-18
Many webmasters are worried about the inclusion and ranking of the website every day, and even take some improper ways to buy and distribute the outside chain. However, this may satisfy the vanity of webmasters for a period of time, without any other effect. This is too urgent for quick success and instant benefit. Ah Jian once again reminded all the forced webmasters to stop daydreaming about getting rich overnight. For the sustainable development of the website, be honest, work conscientiously, and work hard. Opportunities will only favor those who are prepared.
Of course, the webmaster's eagerness to make money can be understood, as the saying goes, you can't eat hot tofu in a hurry. Website production It needs a process, especially the process of content construction, user gathering, user trust, search engine trust and so on, which is a long-term process of not "leaking". Therefore, we should start from the internal design of the website and optimize it step by step. Don't let the internal design of the website clamp down on the website traffic and become a webmaster who is both holy outside and king inside.
The internal relevance of the website cannot be ignored
In many cases, a website that is too messy may not affect the inclusion, but if Website construction outsourcing There is no special theme, and the content of each column is far from the same, and there is no relevance in it. Even if it is included, it will not help the overall ranking of the website. On the contrary, because there are too many irrelevant content, there are reasons for the ranking decline.
Webmasters often say that there should be relevance, and the same is true for the content on the website. It is not a good thing for a website to have two types of content, and it may be the ultimate culprit leading to the decline of the ranking. Therefore, it is one of the key points to see whether the relevance of the content of your website is strong when the number of entries increases and the ranking decreases.
User experience is not a word to be implemented
Most websites are not ranked well because of poor user experience, and many websites are for making money. Naturally, they are full of advertisements on the whole site, and they want to link all content with income. Naturally, it is difficult to take into account the user experience.
When the search guide collects website content, most of them will regard it as blank because they cannot see the advertising content, and for ranking, it is more direct to analyze the user experience. Therefore, user experience plays an important role in ranking.
Everyone talks about user experience every day, but how many can be done well? And even if we do, we should also consider the cost of advertising. If a website is full of "golden armour", but does not give users much substantive content, the user's return rate may be getting lower and lower, or even disgusted.
We randomly find a pornographic website and find that its website advertisement is both inbound and outbound. Every now and then an advertisement pops up halfway. How do we feel? Therefore, the webmaster cannot always stand on the role of webmaster, and needs to think from another perspective. If you experience your website as a user, you will find many problems.
User experience not only affects users' decisions of returning and liking, but also affects website collection and ranking, most importantly, website traffic. Therefore, user experience and content are king, not just empty words. They are all for website traffic.
Website art affects website visual impact
The website artist is actually the makeup artist of the website. Some websites have never made up at all, or even washed clean, unkempt; However, some artists over beautify the website, resulting in pompous, leaving a bad impression on users; Therefore, the website art should be appropriate, and the beautification of website art should be appropriate to the theme, form, content and user psychology of the website.
Finally, Ah Jian reminded all the webmasters that you have worked hard enough. A few days ago, I saw a piece of news about the health problems of IT people: sitting for a long time without exercise leads to diseases such as lumbar vertebrae, cervical vertebrae, and obesity; staying up late leads to decreased resistance, memory, and immunity; facing computer skin aging, vision loss, and reticence all day long. Therefore, webmasters should work hard on the internal construction of the website, and do a serious job. Don't bother, start from the internal optimization, and become a webmaster who is outside holy and inside king!
The scientific nature of the website's internal chain is very important
The second is the inner chain. The inner chain is to create a city map for the website. With a reasonable inner chain, spiders can walk happily and methodically every time they crawl, instead of randomly bumping like headless flies. The role of the internal chain is very big, not only conducive to the overall ranking of the website, but also the most important detail when everyone is doing the same work to improve the website ranking. Once, the external chain was ranked, but now the importance of search leads to the internal chain can be mentioned as important as the external chain.
There is a certain relationship between the increase of the collection volume and the inner chain. Because the inner chain is reasonable, natural spiders can crawl smoothly, so there must be more content in the index. However, if the irrelevant text is always used as the anchor text of the inner chain, it will also have a negative effect on the ranking. Although this is hard to see, it can be seen from the analysis of the internal chain of some major stations. Many stations regard the internal chain as an important influence on the development of websites.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
