Solve the problem of unable to generate traffic
Source: Shangpin China |
Type: website encyclopedia |
Date: June 22, 2012
I told him one thing: so much for operation promotion. At noon, a friend who is a traditional enterprise asked me about the method of operation and the method of obtaining traffic. Flow acquisition is like a pressure well. The way to take water from the pressure well is to pour some water into the pressure well to guide it, and then let the water flow out continuously. The same is true for traffic acquisition. The key point is: did you do the early drainage? If the result is not good, we have to think about whether it is the problem of the equipment itself How to obtain traffic? Try to explain how traffic is obtained from the following aspects It's better to position one. If Sister Feng wears a white dress, there is no denying the fact that there are many women wearing black stockings in the street. Surely more people will look at it. What is the reason for this? Stand out from the crowd. Do you understand? What stands out from the crowd is actually a differentiation. How should this be done? It is a problem of project packaging. For example, return to the actual operation of commercial operation. A who is also a copycat mobile phone can say that he has made a radiation proof mobile phone, while B can say that he is a waterproof mobile phone; Cosmetics can be said to be safe care of traditional Chinese medicine, just like Libai's advertisement, which tells us that "it doesn't hurt your hands", it can also be said to be the first brand of Meitong. In a word, there must be a point of appeal. Although there are many products, the main propaganda points should have such a special and special word, so that users can form memories and be easy to identify. Let users resonate, which is actually the idea of brand operation. In the last article, it was said that brand operation is actually to awaken the memory of users. Only in this way can the positioning be implanted into users' hearts. The basis of traffic! A beautiful woman can attract more people's eyes and positioning. A good positioning and an accurate positioning can attract more users to visit. Therefore, positioning determines the flow, which is the basis of the flow! Product 2. The product belongs to internal power. I have seen parents educate their children from the perspective of traffic. They always want to think for their children, but the children taught by this way hardly know how to do things. I used to be a teacher. In the years when I was a teacher, I found that if I let students find themselves and develop, it would be much better than the teacher's painstakingly saying this and that, and the effect would be very good. At first, I didn't understand what was going on. Later, I learned that students' own development is the foundation and external promotion is the end. The potential and motivation of their own development is far greater than the comfort brought by external things. If he cannot understand and discover himself, the essence of being at a loss can not be changed by letting the external forces become more powerful. Naturally, we can't get the maximum development There is no potential or motivation, so I want to do projects. The so-called promotion and marketing are all external things. If you don't have any power. So it is empty talk to spend more money on external promotion. What is the internal potential of the store's furnishings and commercial projects? The product itself. The selection of categories of physical stores. Decoration and so on, according to the Internet project Website production The product design is simple and intuitive, the plate setting is reasonable, the key points are highlighted, and the products should be differentiated. These are the potential of attracting traffic. Whether a project can attract traffic depends on whether it has the potential in this respect. Don't underestimate this. What is the internal motivation of commercial projects? In Internet projects, it is natural to design marketing methods. The author mentioned more than once in the article that the website construction of Internet projects should pay attention to the design of self marketing system and self circulation system. This is the foothold to determine whether the development and operation of the project is labor-saving. Tang Taizong once said: "Water can carry the boat and also can capsize the boat. Users are the water of commercial projects, and need to guide users with self marketing system and self circulation system. In short, it is necessary to give users a lot of expectations, so that they can have a clear and simple participation process. The goal should not be set too far, so that users can reach without much effort.", But it is not easy for users to motivate users. The self marketing system and self circulation system of the website itself are just like the disease of users. The website designer should consider every user as a virus, so that the viral marketing can be carried out between users. The potential and internal power of the product, from the perspective of drainage. Maximum generator for flow. When used well, it can be like the fission of an atomic bomb and send out unparalleled power. External promotion 3. The rest should be said that external forces have driven the development of people. Just like human development, positioning and products determine the internal power of the flow source. These are all important conditions for success, but the most important thing is yourself. First of all, you must have this ability. Otherwise, even if you manage to win a short victory, you will burst like a soap bubble. The same is true for projects. If your own settings are not well done, even if they give you countless traffic, it will eventually flow out, which will lead to a vicious circle of constant traffic buying. Children's shoes in e-commerce don't know if this sentence is right? 1 Microblog and social media Turn it into your own kinetic energy. At this stage, Sun Tzu said, "Make the best of the situation.". What is making use of the situation? Is good at using others' potential energy. There are a lot of resources that I can borrow for free to promote. For example, microblog platform is essentially a media, and it can only send so many words at a time, which also determines that microblog operation needs to use good content (for this, please refer to Try to Play Viral Marketing For small sellers who are new to e-commerce, if they want, they can launch several activities on microblog or social media to make traffic for their websites. 2 Encyclopedia and forum Learn to do the inner chain and outer chain anti chain, which is about the acquisition of natural flow. The acquisition of natural flow can learn to do SEO keywords. Increase the number of websites included, or edit popular words on the encyclopedia, and add your own website links to the forum, but this method is very old-fashioned, and the effect is too poor. To expose your website, you can also learn to write articles or ask someone to write articles. Use the power of others to increase traffic for your website at a low cost. You can also fool around with QQ groups and make more interesting pictures. Do you still remember the pictures of "Anxi Tieguanyin"? This is the viral marketing of pictures. You can try to play with them. 3 Advertising replacement and CPS network alliance You can try to promote website advertisements on websites such as Gonghe or Alibaba, if you want to save some effort. Advertise your own website on other websites, but this is not good because it costs a lot. Another way is to cooperate with CPS, pay a little fee or sales commission, let CPS people help you, and then you will keep making orders steadily 4 Brand operation Psychological research of target population, brand operation is not a simple and single operation promotion method. A systematic approach. From optimization of positioning to refinement of core points. Targeting the target population, the choice of specific ways should be done after careful consideration This is necessary for war. Moreover, this is not the type of thumping with silly money. Don't fight unprepared battles. Winning the battle before withdrawing is the prerequisite for withdrawing. The same is true of military tactics and commercial brand operation. This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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