How to save the punished website
Source: Shangpin China |
Type: website encyclopedia |
Date: June 23, 2012
Keyword ranking disappears
This problem may also make a lot of SEO Friends have a headache, because the direct purpose of doing SEO is ranking, and no one has the mind to do it again without ranking. In fact, we need to understand what the so-called keyword ranking disappearance means. In fact, keyword ranking disappearance is not really disappearance, but will Website production After the keywords of are adjusted to the unpunished websites, of course, there are so many websites on the Internet and there are so many unpunished websites that it is far away. At this time, we don't need to worry. We just need to find out the reason for the punishment. Generally, keyword disappearance is mainly caused by keyword accumulation, or heimao technique, or buying and selling links. What needs to be done is to reduce the keyword density, or use a formal approach to optimize. When the search engine thinks it is a relatively friendly approach to the search engine, it will restore the keyword ranking. In fact, the disappearance of keyword ranking can be said to be just for keywords, and the weight of the website itself has not been affected. When the reason for the punishment is found and solved, the search engine will restore the keyword ranking, which may be later, because competitors are also doing rankings and can't wait for you.
The first page is K
First of all, we need to confirm whether the home page was K or the home page was demoted. In fact, the simple way is to enter the home page URL in the Baidu search box to check whether it was K or demoted. If there is no home page URL, it means that the home page was K, which means that the home page is offensive to search engines, and check whether the home page is due to keyword accumulation, Check whether friendship links are linked by K websites, and check whether there are other K websites on the server. What we need to do at this time is to add the homepage link in the article on the inside page, and the link is bold. In addition, we need to add other category column modules on the homepage, or replace the category module, for example, module A calls the SEO technology, module B calls the SEM technology. At this time, we will modify module A to call the SEM technology, and module B calls the SEO technology. In addition, if there is no homepage link in the website map, the homepage link will be added to the website map. Add a hyperlink from the inside page to the home page.
The whole station is K
It is undoubtedly the most troublesome problem for SEOs that the whole site is being K, and many people on the Internet say that the whole site needs to be updated stably and sent out continuously. In fact, this method is very small. It can be said that the website is difficult to be quickly retrieved by the search engine. When the website is K, the search engine will list the website in the black list, and all data of the website will be deleted from the database, At this time, a stable update will not have much effect. We need to find a new way to rebind a domain name to this server, that is, let the search engine re index the new domain name. This domain name is like a victim. We use this domain name to lead spiders into the website to grab information. When the website is re included by the search engine, we can redirect the new domain name to the K domain name, Of course, you need to use this domain name to send the external chain when sending the external chain to lead the spider, and then update the articles on the site, so that you can quickly restore the K website without waiting to die. The other way is to first ban all search engines from grabbing any information, then change the website version, modify the title, change the URL, and so on, and then resubmit the search engine after half a month of lifting the ban.
Snapshot stall
Snapshot stagnation is generally caused by modifying the title of the home page, changing the title beyond recognition, or rewriting the URL in a large area, or modifying all the internal page titles, modifying the internal page structure, or linking to the punished website. Snapshot stagnation indicates that the search engine is re indexing the website, testing it, because the website data are stored in the search engine database, If the website is updated, it will inevitably affect the data in the database. It also takes time for the search engine to change the data, usually one week or two weeks. Of course, this time is also related to the number of pages on the website. If the number of pages is too large, it usually takes two weeks or more. At this time, what we need to do is to check whether spiders have visited the website. If they have visited and crawled the page, we need not worry. If they have not come, we need to find a snapshot of new friendship links, update two original articles, and go to the website frequently visited by spiders to post a link outside the home page, which must be a hyperlink.
Inside page is K
It is also very common for the internal pages to be K, the so-called internal pages to be K means that only the home page is left in the website collection, and the column page and content page are not available. This situation generally occurs because the website content quality is too poor, the hierarchy is too complex, the home page structure is unreasonable, and so on. What we need to do for the internal pages to be K is to change the column URL name, modify the URL hierarchy, and add column modules to the home page, If the module cannot be added, the column module needs to be placed above the picture display as much as possible, and URL modification is necessary. In addition, send the website article to another platform, leave the URL address of the article below the article instead of the home page address, and leave the link at the bottom of the article after the article is reprinted to another platform.
Do not release and record
If the content is not released, we can also reprint the published articles to other platforms, and leave a hyperlink to the content page at the bottom of the article. If possible, add a column, and add several high-quality articles under the column. The home page should have a link to this column.
Snapshot file back
When the snapshot is returned indicates that the search engine has deleted all pages after this time. For example, when the snapshot is returned to December 1, 2011, all pages after December 1 are deleted. This problem is a little big, usually the website reprints a lot of content to be punished. What you need to do to quickly restore is to modify most articles after December 1, modify the title, modify the content, and add home page links and other related content page anchor text links to the articles.
Site is not the first
Generally, when a website is demoted, the site is not the first. The weight of the website is not as high as that of the inner page. A long and common way of being punished is to increase the keyword density and relevance of the home page. Add a link to the home page in the inner page article. Each article must have a home page link.
Spiders don't grab information
Spiders don't come to grab information, that is, they don't patronize websites. At this time, snapshots generally stop. Spiders don't patronize general websites and don't update them. Spiders don't need to come frequently when they find no new content, or websites often reprint, or the structure is not good for crawling. What we need to do is to find websites with more content to do friend chains, and then update several original articles to rewrite the URL to reduce the URL hierarchy. Modify the titles of the previously reproduced articles, or modify the names of the classified columns to let the search engines re index.
Spiders don't stay on the website
In this case, the software detects that the spider's dwell time is 0, which generally means that the spider is bored with the website and has no attraction to it, so it does not stay. This problem needs to take into account the inner page sprocket. The reasonable construction of the inner page sprocket can make the spider stay for a long time. All prohibitions of robots.txt are lifted, Only one can allow all search engines to crawl any content and website map. Then submit the site map to the search engine.
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
