Four simple site optimization to improve website ranking
Source: Shangpin China |
Type: website encyclopedia |
Date: June 23, 2012
For the details of the site optimization, there are still many small details to do well, such as 404 pages, 301 redirects, relevant recommended reading, communication forum settings, etc. These are all part of the site optimization, and the author only summarizes several major details of the site optimization, hoping that the webmaster can understand from them Website optimization It is not just through the ability of the external chain to improve the ranking, but also through the optimization of the site, which can quickly improve the ranking and improve the user experience.
More webmasters pay less attention to the optimization of the website, and webmasters will adjust a series of optimization strategies according to their own website situation every day. As a result, most of the time, due to the poor optimization and disposal in the station Website production Ranking is not as high as it should be. Relatively speaking, now the website optimization is no longer based on the optimization outside the site, but the user experience that the search leader pays more attention to is in the site, so the search leader also obviously starts to pay attention to the optimization details inside the site.
The most common details of site optimization, such as title, image ALT tag, navigation, and so on, are very basic and important. Only when the optimization outside the station is done well and the optimization details inside the station are handled well can we achieve a perfect ranking height. Today, the author mainly tells you how to do a few simple optimization details to improve the website ranking.
1、 Site Title
That is, the website name or the content title of the website content page, no matter the main title of the website. The most important two are keywords as far as possible. As for the website title, we all know that adding keywords to the website title can make the keywords get a better ranking, but the webmaster needs to remember that never stack keywords.
Put the key words in the title reasonably, which can also be written in the same way as the Xunlei movie. It will not cause the suspicion of stacking.
The optimization of the title is very important. Many webmasters pile keywords into the title, so we can say. I thought this would help improve the ranking, but in fact, if there are too many keywords in the title, it is easy to make the search lead to over optimization, and the website is not to improve the ranking but to be demoted or even K
2、 Website navigation
Moreover, navigation is also a channel for spiders to crawl into the content page of the website. Website navigation is to let users know the type of website from the home page. Naturally, the optimization of navigation should be in line with both the user experience and search induction optimization. Generally speaking, the navigation should try to use text as links and tree structure.
Search quotation is not so popular for websites that use pictures and FLA SHJS code as navigation anchor text, because generally speaking. As we all know, these three types are beneficial to spiders' crawling. Although Search Allure can recognize some simple pictures, Search Allure still likes more words in words and pictures. So, don't use a lot of pictures or FLASH in navigation in order to make the website display more colorful. Although they seem to be more lively, don't forget the truth that simple is the best, and the long loading time of pictures and FLASH will affect the opening speed of the website. The author suggests webmasters not to use them as much as possible, If you must use it, it is better to use it as little as possible.
3、 Picture ALT tag optimization
The main reason why some images can be captured by search engines is the role of ALT tags. So how should the webmaster optimize the pictures? One of the webmaster's search quotes is from the perspective of capture, just as mentioned above, search quotes are not fully recognized for images.
In order to improve the density of keywords, some webmasters should not stack keywords in their ALT tags. In fact, the main function of ALT tag is to tell the general meaning of the search quotation image. ALT tag is equivalent to the translation of classical Chinese. Third, from the perspective of webmaster users, there are three things to do well in image optimization: first, the higher the definition, the more popular the users are. Like today's TV, high-definition viewing rate is often much higher than ordinary. The size of the second is moderate. As we all know, the larger the image, the longer the loading time, which is naturally detrimental to the user experience, the matching degree of the three and content. As we all know, relatively speaking, dealing with the details of image optimization, in fact, it is of great benefit to whether the search engine can capture the image content or the user experience, and it will certainly be helpful to improve the website ranking
4、 Inner chain optimization For example, when a website keyword appears in the content, the internal chain optimization mainly refers to the link processing of the content page. You need to set this keyword to the relevant page by setting a hyperlink. In the optimization work on the premise of improving the website ranking, three points should be paid attention to in the internal chain optimization: first, keywords appear in the content title, which is the first step for website optimization, and also the first step to start the regular internal chain. The second internal chain anchor text should be as diverse as possible. If each article uses the same anchor text, it is easy to cause excessive optimization of the three internal chains to point to the diversification of the page. Never point all internal chains to the home page, which is not applicable to improving the ranking by doing a good job of internal optimization. Therefore, the internal chain is simple and difficult to say, but the webmaster needs to pay attention to the internal chain optimization not for ranking, but for user experience. I believe you will know how to modify it.
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