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Three major reasons to be aware of lead to the ups and downs of website rankings

Source: Shangpin China | Type: website encyclopedia | Date: June 23, 2012
At this time, I should cater to this change. When the search engine algorithm changes Website production The keyword ranking of is down. And try to make the best of your station and go beyond it.

1、 Problems with the website itself

The keyword ranking of the website drops, in most cases. These problems are caused by some problems of the website itself, including: the server often crashes or the server is attacked in a wide range of time, the website uses too many cheating means (such as hidden links, jump, hidden text, junk links, hidden pages, etc.), the source of the website's external chain is too single, the website is often revised, and the title or description is often changed.

When these similar problems occur, if the weight of the website itself is good. Generally, the website will have a short time of small scale decline, that is, the decline of keyword ranking or suspension of inclusion. If the weight of the website is very low, or if it is a new website, changing the title frequently, changing the website version, or operating some cheating means will lead to a decline in the ranking or even K

The correct way is to adjust it immediately, when you know that the website is due to these factors leading to the decline of keyword ranking. If there is revision or title modification, wait for the search engine to recover.

2、 Intense industry competition

When there is great competition in the industry, when some keywords are encountered. The ranking of the website will not be very stable. Usually, the ranking of the site after the third place will fluctuate significantly after each update. Therefore, when the ranking decline can confirm that it is not the website's own factor, we should pay attention to the competition level of the industry, focus on the analysis of several websites in the industry that show good performance, and analyze the data related to their collection, website structure, external chain distribution and quality, so as to carry out new SEO Strategy and go beyond.

3、 Change of search engine algorithm

The industry competition is not particularly big, if not the reason of the website itself. Another possibility is that the search engine algorithm has changed slightly. Take an example: a target keyword of a station ranks 9th in the search engine. When Baidu makes adjustments (such as introducing Baidu Box Search into the search results of this keyword), Baidu's own products will occupy a position on the home page, so you can only rank 11th.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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