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Summarize the adjustment of Baidu algorithm improvement to the website in three aspects

Source: Shangpin China | Type: website encyclopedia | Date: June 23, 2012
With the continuous improvement of user experience, Baidu has proposed countermeasures on the one hand: it will implement efforts to crack down on poor quality content; On the one hand, provide search engine reference indicators: provide the majority of webmasters with SEO basic knowledge and suggestions, so that we can more clearly understand the direction of search engines. In fact, for seoer, a lot of seo The content and knowledge of Baidu has become a thing of the past. If you want to optimize your website more reasonably, you should carefully read and master the search engine optimization guide launched by Baidu, so that you can better deal with every change of the search engine algorithm. I summarized the impact of recent changes in search engines Website construction Three views on factors:

1、 Small websites can also make great achievements
Many friends who engage in websites will have a complaint mentality. If they started several years ago, they may also have several high weight websites. Now they can hang websites to count money. In fact, as mentioned above, today's high weight websites also face the same "treatment" as new websites. At the same time, with the improvement of search engine algorithms, new websites also have great opportunities. The key is to see how to position themselves, whether there are good products and good content to attract users. Small and sophisticated websites can still stand out in the industry.

2、 Baidu will reduce the weight value of the external chain
The external chain was once considered by many webmasters to be one of the most important factors in SEO, or even none of them. In the eyes of many webmasters, the external chain will be the main factor in keyword ranking. From the perspective of the previous optimization effect, the external chain really accounts for a large proportion. No matter what the website's architecture and content quality are, as long as there is a large number of external chain support, Keyword can also achieve excellent results. The development of software and the mass distribution of software are undoubtedly customized to quickly increase the number of external chains and quickly make keywords rank.
In the continuous improvement of the search engine algorithm, one thing will not be separated, that is, the user experience. It is conceivable that the website itself is the most important factor for search engines. Personally, I think that the future search engine mechanism will pay more attention to the optimization of the site, while reducing the weight of the external chain, because the website is the root of the user experience, Only by building a good website can we solve the needs of users; The external chain only plays an auxiliary role, and also plays a voting role. A large number of high-quality external chain votes can quickly increase the overall weight of the website, and can also bring good results for keyword ranking, but the duration is determined by users. If the website does not do well internally, Then the search engine can judge whether the website is a valuable website through the user's behavior, and adjust the ranking at the same time.
To take a simple example, suppose we have done a lot of external links for the keyword "seo" on website A, the search engine may calculate the number of votes on the external link in a short time and give it a corresponding ranking. The second is to judge whether the search keyword seo can really meet the needs of users by the user's behavior. If not, or other websites have more obvious advantages, Then Baidu search engine will reduce the ranking of the keyword "seo".

3、 High weight websites also face investigation
 Websites with high weight used to be carefree. They didn't worry about the inclusion of websites or the ranking of websites. Because of the high weight of websites, they were also highly trusted by search engines, and the updating of website content was also gradually neglected. Websites with poor content quality and updated through collection are common. Those who use websites to sell links and earn soft copy fees can also be seen everywhere, But we still can't do anything with it, because other websites are so awesome.
With the improvement of search engine algorithm, Baidu will put forward the strategy of "equal treatment" in terms of content. High weight websites also need to be inspected by Baidu. From the "Notes on SEO of well-known sites" put forward by Baidu officials, we can see that Baidu will deal with well-known sites from a new perspective, and will also take punitive measures against those low-quality content.
At the same time, Baidu suggested the webmaster: "The more well-known the site is, the more long-term consideration should be given to user experience, active and reasonable website optimization, and away from cheating and malicious SEO behavior."
This article was published by Beijing Website Construction Company Shangpin China //ihucc.com/
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